MMC Campaign for U by Kotex Wins Two Big Apple Honorable Mentions
(Image Courtesy: PRSA)
MMC’s U by Kotex “Save the Undies” program for Kimberly-Clark has been awarded two Big Apple Honorable Mention awards in the Consumer Products and Integrated Communications categories. The program, conducted in partnership with Crowdtap, an agile insights and social influencer platform, won a Gold SABRE for Social Media last month. The Big Apple Awards, from the Public Relations Society of America, are the gold standard of excellence for PR practitioners in the New York area.