Facebook Unveils New Features at Their First-Ever fMC
Image courtesy of Facebook New York’s American Museum of Natural History played host to the first-ever Facebook Marketing Conference (aka fMC) today, a 5-hour event that was aimed at marketers who use the channel to connect their businesses to consumers. The gathering also served as a launch-pad for several new products for Brands, including Timeline, [...]
How U by Kotex Gave Fashion Influencers the Best Ride Ever. Period.
Making a splash during a crowded event like Fashion Week in New York City requires a combination of insider knowledge and creativity. Here’s what MMC did to drive Fashion Week buzz for Kimberly Clark’s U by Kotex® brand. Think out of the box – or tin in this case: Think feminine protection is out of [...]
Five for Friday
Good morning, everyone, and welcome to this week’s edition of Five for Friday! We had loads of new stories to pick thorough in this week’s feed. The following are just a few that we thought were worth sharing: A new study Consumer Electronics Association (CEA) study has found that a growing number of consumers (24%) [...]
- Five for Friday
- by Robert Ricci
- Tagged: digital, Five for Friday, Marketing, news, public relations, Social Media, trends
Five Things I Learned During Social Media Week
Image courtesy of socialmediaweek.org As most of you know, last week was Social Media Week and with that came a plethora of conferences, media summits and panel discussions for PR professionals and media industry players to partake in. Amongst the many options, I attended the Total Beauty Media Group and the PRSA conference on reaching [...]
How Brands Can “Pin” Their Success on Pinterest
Image courtesy of Pinterest The Pinterest obsession has quickly spread from women pinning (the Pinterest word for “post”) their future dream wedding and wardrobe inspirations to major household name brands touting their offerings into different boards (“categories”) they’ve named/created. But just how big has Pinterest, a simple online inspiration board where consumers and brands alike [...]
Is Your Brand Ready For Facebook Timeline?
Photo Courtesy of Techteria.com Facebook is expected to bring its Timeline profile to brand pages later this month and many of MMC’s clients are already working to make the transition to the new format. Timeline was first introduced by Facebook at its f8 conference in September. Inherently visual, the feature allows for a dramatic transformation [...]
The Super Bowl of Media Opportunities
This year’s Super Bowl in Indianapolis was the most watched television program in U.S. history, according to data from Nielsen. Participating brands all want to be a part of the swirl that is Super Bowl, including the week-long media frenzy prior to the game. However it takes experience and a keen strategy to be successful. [...]
