When You Just Can’t Be There
MMC was super excited to be heading to Nashville for this year’s Blissdom Conference, when the blizzard in the northeast had other plans for us. After at least 4 cancelled planes, we realized we weren’t going to be able to get down to Tennessee in time to experience first-hand the “the premiere conference for women [...]
What Marketers Can Learn From MTV’s Jersey Shore
EW.com recently posted an article on why Jersey Shore is a hit. This got me thinking … there are some learnings marketers can also take from this nationwide phenomenon: Emotional resonance: EW.com states it simply: “the show makes people happy.” It’s why people watch and it is why people keep coming back for more. No [...]
What JT Sees: An Opportunity
Each year thousands of beauty products are launched and services introduced. Many of these barely get an eyebrow raise, some get a “What were they thinking??,” but the successful launches are the ones that truly solve a beauty problem; albeit one you might never have known you had. These are the ones that get a [...]
Haber’s Hunch: Who Will Fill Regis’ Chair – UPDATE
An update to Haber’s Hunch about who will fill Regis Philbin’s chair on Live! with Regis and Kelly when he retires sometime later this year: Names are whirling around the media world. The latest is that Jeff Probst from Survivor has an inside track. He has co-hosted the show many times, has good chemistry with [...]
CEW Experts Share Tips To Stay Ahead of the Digital Marketing Curve
Tonight, Cosmetic Executive Women hosted their first event of 2011 focused on Digital Beauty. Thought leaders in digital marketing from mark. (Annemarie Frank, Director of e-Commerce, Digital Media & Strategic Alliances), Estee Lauder (Marisa Thalberg, Vice President of Global Digital Marketing) and Maybelline New York – Garnier (Kristen Yraola, AVP of Digital Media and Internet) [...]
Tumblr to Sponsor 20+ Influencers at NYFW
Industry Insiders, including Mashable, are already talking about New York Fashion Week, and Tumblr (a Social sharing site) is giving us a great way to stay up-to-date given the enormous amount of coverage we typically see from the tents. This year Tumblr is sponsoring approximately 20 fashion-specific online influencers at New York Fashion Week, many [...]
Haber’s Hunch: Who Will Fill Regis’ Chair
Haber’s Hunch: Who Will Fill Regis’ Chair I am sure everyone has heard the news (and gasped a bit), but Regis announced on today’s show he is leaving after 28 years. Speculation is that he just wants to slow down – if everyone recalls, he had open heart surgery back in 2007. As for speculation [...]