Five for Friday
Happy Friday, everyone, and welcome to this week’s better-late-than-never edition of Five for Friday! On this, the eve of St. Patrick’s Day, we recognize that we’re probably standing in the way of your celebrating, so we’ll cut right to the chase with our picks for stories worth sharing: This morning, Apple-addicts around the globe gathered [...]
Memo to self: don’t forget the human element when speaking to physicians
Photo Credit: Moshe Engelberg On Everything Marketing In the world of healthcare marketing, and perhaps even in real-life, we often think of physicians as cool, clinical and rational. And because of that, we assume that they make decisions based on hard data, right? You might be surprised at how frequently the emotional, human element plays [...]
Five for Friday
Happy Friday, one and all, and welcome to this week’s edition of Five for Friday! Between continuing conversations about the “new Facebook for Brands” and the introduction of a new iPad (are you getting one?), we had a ton of fun weeding through our RSS feeds for stories to share. Followed are a few that [...]
Facebook Announces – You Guessed It – Another New Tool!
Image courtesy of ZDNet In a “blink and you missed it moment” at last week’s fMC, Facebook gave marketers a sneak peek at a new tool that lets users transform their News Feeds into personalized newspapers. Officially announced today, the feature – Interest Lists – will be made available in the weeks ahead. Described by [...]
What Does Your Personal Infographic Look Like?
Image courtesy of www.mysocialstrand.com The Social Media team at MMC, is always on the lookout for the next big viral campaign. Yesterday, I was captivated by the launch of the National Bone Marrow Donor Program’s “Be The Match” infographic campaign and website. This is a great example of the use of social media to get [...]
Facebook Goes After Pinterest Users with Friendsheet
Image courtesy of Facebook Facebook has quietly introduced another tool to its growing arsenal. Dubbed Friendsheet, the service was announced yesterday and is designed to compete with Pinterest. From a user-interface perspective, it bears a familiar look-and-feel and is now available to any Facebook user. If you’re thinking “great, another Pinterest clone – so what?” [...]
Non-Fat versus Fiction?
Image courtesy of Natural Recipes for Total Health In a country with just one too many options available on grocery store shelves and mixed nutrition messages bombarding Americans on a daily basis, it’s not surprising that many consumers have lost their nutritional guideposts. That couldn’t be more evident when I compared two lists this week. [...]