Healthcare 2.0: The Pharma/Digital Collide
As healthcare communicators, we have been staring at, arguing about, and advocating for the elephant in the room for years now: the intersection of health education, social, and mobile media. The convergence has been slowly creeping forward, and the rationale for Pharma to engage patients and healthcare professionals online has never been stronger. New apps, [...]
Are Your Customers Reading Your Emails?
If they’re on their mobile devices, here’s what motivates them to read on: Special offers Promos + vouchers Real-time delivery tracking New product launch or information Newsletters Forty-three percent of emails and rising are read via mobile devices. Despite this, 75 percent of companies do not create mobile friendly emails and continue to lose out [...]
FOR IMMEDIATE RELEASE – Optimizing Your Press Release
Approximately 2,000 press releases are distributed daily. So how can you prevent yours from getting lost in the mix? This infographic offers some suggestions, including the following: Limit your headline to 65 to 85 characters Use the keywords your target audience uses Move up the most important information – the main message and keywords Link to one [...]
Should Marketers Use Digital Personalization?
According to new research, 72 percent of marketers think that online personalization is important, but are unsure how to implement it. Online personalization is when companies gather information about their customers – both new and returning – to tailor content, information and offers. Sixty-six percent of marketers say their motivations for personalizing are improved business [...]
Where Do You Shop for Mom?
This Mother’s Day, consumers are expected to spend approximately $152.52 on gifts for mom – up 8 percent from last year. As we head to Mother’s Day weekend, we surveyed MMC’ers who are quite the shopping enthusiasts to see where they’re getting their gifts. A majority named online retail sites. The list included: Gilt One [...]
The Impact of Price Checking on Purchase Decisions
According to this infographic, consumers are making purchase decisions based on the following: Recommendations (90%) User reviews (70%) Price-checking via Facebook (60%) Price-checking via mobile devices (44%) Word of mouth (37%) Of note, more than half of consumers would delay purchase or buy somewhere else based on number three and four – price point. Image [...]
Daily Dish: A hearty helping of all that’s making entertainment headlines this week!
Nothing but NETFLIX – Whether it’s adding to your queue or watching instantly, Netflix has figured out the formula for success. With more than 2 million new users since the beginning of 2013, Netflix has risen to the top, while bringing the trend of “binge viewing” into the homes of the American public. The online video provider [...]
