MMC founder and CEO Marina Maher, has been named to the 2015 PRWeek Global Power Book as one of 300 global communications movers and shakers.
(Image Courtesy: She-conomy) She-conomy published an article discussing the faulty marketing tactics used to appeal to mothers. The article poses the question: If women are all diverse and unique, why does marketing to mothers generally come in a one-size-fits-all campaign? According to She-conomy, “Brands and marketers that take the time to get to know moms better, to better […]
At the NYIAS with panelists (l-r): Ivana Robles, Wunderlich Inc.; Sheryl Connelly, Ford Motor Company; Scotty Reiss, SheBuysCars.com; Rachel Rothman, Good Housekeeping Institute This April’s New York International Auto Show attracted more than a million car lovers to the Javits Center. What was most clear to me when I visited last Sunday: looking […]
Meerkat is the app that is on everybody’s minds right now. People were actually Meerkatting the pre-SXSW party we attended last evening. It allows for true citizen journalism by letting an individual broadcast any event live to his or her Twitter followers. I was able to watch a live video of tonight’s protests in Ferguson over […]
Time Honored Advice to the Next Generation of Professional Women, Evolved for These Remarkable Times
Image Courtesy: International Women’s Day In honor of International Women’s Day, MMC’s CEO, Marina Maher, took some time to reflect on what she would say to inspire the next generation of professional women. What she discovered is that the advice is timeless, but how women act on it today is often very different. * […]
Image Courtesy: Punchstock “Not all social media platforms are created equally.” That statement – made by WIRED’s head of strategic initiatives, Melanie Altarescu – was among the many key takeaways gleaned from this year’s Social Media Week. Altrescu, joined by Patrick Janelle, executive director of New York’s Spring Street Social Society, discussed this topic […]
For millennials, content is king, influencers are queen, and brands are lucky if they’re the jokers at the end of the deck. As marketers continue to struggle with reaching this audience, the proverbial “millennial problem” is getting harder to ignore. By 2020, they will comprise more than 33% of adult Americans; by 2025, 75% of […]