Marketing 3.0 is Only as Far as Your Fingertips
We have seen the future of marketing. And it’s very personalized. That was the message at an HBA Global Expo & Conference panel moderated by MMC’s Chief of Digital Strategy & Social Media Innovation, Robert J. Ricci yesterday. The panel was comprised of graduates of FIT’s Master’s of Cosmetics and Fragrance Marketing Program as well [...]
Why Millennials Shouldn’t Dismiss “Lean In”
Sheryl Sandberg’s “Lean In” has caused many to speak out on the topic of women in the workplace, both as supporters and critics. One thing’s for sure – the book is stirring up the conversation! Working in a field that is predominantly women, we either have or will someday have to face the tough choices [...]
Why We Love Our Fathers
Because they’re hilarious, influential and sometimes even stylish. That is, according to campaigns marketers are “spawning” this Father’s Day. Below is a round-up of our favorites. Oscar Mayer’s “Say it with Bacon” Campaign: To promote its bacon strips this summer, Oscar Mayer proclaimed bacon as the new “expression of love”. The program includes advertisements with men [...]
Women, Fertility and Proactive Measures
It’s now (for the most part), a social norm that women should take control of their own fertility. That is, when the issue is about preventing pregnancy. But what about preserving fertility? More and more women are waiting until later in life to become first time mothers, a choice that gives women the ability to [...]
Will Jockey Change the Paradigm of Bra Sizing?
As you may have heard, A, B, C and D are no longer part of Jockey’s alphabet. The mainstream underwear brand has dropped the 80-year-old system of bra sizing for a new method that takes a woman’s unique shape into account. The new bra size takes in two factors: which size cup fits and then [...]
Social Media Platforms, “Game of Thrones Style”
If you’re still upset from Sunday night’s Game of Thrones penultimate episode of the season, here is an entertaining infographic to hopefully take your mind off the “red wedding.” The Drum shares a new infographic created by HootSuite using the Game of Thrones houses as an analogy for the “Cold War” that is currently ensuing [...]
Brands Treat Themselves to Content Marketing
Results from another study emphasize the importance of content marketing. According to this infographic, it “sweetens the mix”. Here are the stats: 66% of brands and 65% of agencies say branded content marketing has become “very important” or “most important” to their overall mix 70% of brands and 77% of agencies say they’ve applied branded [...]