MMC Blog - The Inside Scoop

How the #IceBucketChallenge is a Game-changer for Cause Awareness

Image Courtesy Today.com In the last week, chances are someone you know has dumped a bucket of ice over their head to raise awareness for ALS (Amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease). But a week ago you may not have even known what ALS was. This viral initiative has dared hundreds of […]

The Non-Traditional World of Teens

Image Courtesy of FamilyCircle.com Is the word traditional losing all of its vigor? Gone (well, almost) are the days when you look for recipes in a cookbook (hello Pinterest), find out breaking news from television (Twitter will alert you first) and learn how to French braid or tie a tie from a book (YouTube all […]

The Rise of Subscription-Based TV Supports Increase in Digital Marketing

Netflix recently announced it has surpassed 50 million subscribers globally and according to AdWeek, is projecting growth of over three million more subscribers next quarter. This will come as no surprise to many, especially “House of Cards” fans or those infatuated with the “Orange is the New Black” craze (myself included). With many consumers, especially Millennials, eschewing TV for subscription-based […]

Father Knows Best!

Father’s Day is just around the corner and we asked MMCers to share words of wisdom they’ve received from their Dads over the years. Check it out below and sound off in the comments with your own favorite Dad advice! Don’t be a quitter. If you make a commitment, stick to it until the end. […]

Motherly MMC Advice

With Mother’s Day just around the corner, we asked MMCers to share the best advice they ever got from their moms. Below is just some of the smart, sweet and hilarious advice shared. If you cannot say anything nice, don’t say anything at all. Don’t let the sun set on your anger. Stand up straight! […]

Leaked Info from Google Confirms Earned Media’s Impact on Search Rankings

Image Courtesy of Google In response to a recent patent filing by Google, a number of online influencers (okay, Search-nerds!) are talking about something we already knew: earned media has a definite impact on organic search rankings. Like most platform-owners, Google is usually tight-lipped when it comes to the inner mechanics of their algorithm. In […]

For Inspiration: Rockstar Campaigns

We’ve been keeping an eye on industry campaigns, and to help get juices flowing for the week, we’ve selected some “Rockstar Campaigns” to share: To celebrate the launch of their new Spicy Chicken Cool Ranch Doritos Locos Tacos, Taco Bell (Ad Age’s 2013 Marketer of the Year) took to Snapchat where, by stringing together a series of videos, […]

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