MMC Blog - The Inside Scoop

Putting Women in the Driver’s Seat

  At the NYIAS with panelists (l-r): Ivana Robles, Wunderlich Inc.; Sheryl Connelly, Ford Motor Company; Scotty Reiss, SheBuysCars.com; Rachel Rothman, Good Housekeeping Institute   This April’s New York International Auto Show attracted more than a million car lovers to the Javits Center. What was most clear to me when I visited last Sunday: looking […]

SXSW Day 1: Meerkat Ushers in a New Age of Citizen and Brand Journalism

Meerkat is the app that is on everybody’s minds right now. People were actually Meerkatting the pre-SXSW party we attended last evening. It allows for true citizen journalism by letting an individual broadcast any event live to his or her Twitter followers. I was able to watch a live video of tonight’s protests in Ferguson over […]

Time Honored Advice to the Next Generation of Professional Women, Evolved for These Remarkable Times

Image Courtesy: International Women’s Day   In honor of International Women’s Day, MMC’s CEO, Marina Maher, took some time to reflect on what she would say to inspire the next generation of professional women.  What she discovered is that the advice is timeless, but how women act on it today is often very different. *  […]

Instagram Master Shares Tips for Brands at Social Media Week

Image Courtesy: Punchstock   “Not all social media platforms are created equally.” That statement – made by WIRED’s head of strategic initiatives, Melanie Altarescu – was among the many key takeaways gleaned from this year’s Social Media Week. Altrescu, joined by Patrick Janelle, executive director of New York’s Spring Street Social Society, discussed this topic […]

On Millennial FOMO and How Brands Can Be Aces in a Valley of Jokers

For millennials, content is king, influencers are queen, and brands are lucky if they’re the jokers at the end of the deck. As marketers continue to struggle with reaching this audience, the proverbial “millennial problem” is getting harder to ignore. By 2020, they will comprise more than 33% of adult Americans; by 2025, 75% of […]

Exploring the New Reality of the Changing Marketing Landscape at Social Media Week

In numerous sessions related to platforms, performance, and even people, addressing the radical shifts in marketing seems to have emerged as a common theme at this year’s Social Media Week. Braving the bluster of February in New York, Mashable’s Jason Abbruzzese led three panelists – Maker Studios’ Pauline Malcolm, Smirnoff’s Matt Bruhn and Added Value’s […]

Big News as Twitter Partners with Google to Show Tweets in Search Results

(Image Courtesy: Search Engine Land) In advance of today’s quarterly earnings call, Twitter announced a rather interesting partnership with Google. According to numerous reports (including this one from Bloomberg), the search giant will soon be given access to Twitter’s “firehose” (aka, the stream of data generated by the platform’s 284+ million users), the result of […]

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