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Vine Introduces Vine Messages

Image Courtesy of Vine In case you missed it, Vine has just pushed a rather interesting update that introduces a new feature – Vine Messages – to their platform. In a nutshell, Vine Messages (or VMs) enables video conversations – one-to-one or one-to-many – with other Vine users. The option can be found in the […]

Social Networking Activity: Mobile vs. Desktop

Based on a recent study conducted by comScore, we can add Social Media to the list of activities that are moving from our desktops to our devices. More than two-thirds of the time users spend on the Facebook can be attributed to mobile devices, according to the survey. For Twitter, more than 85%. Activity on image-heavy […]

The Color Seen ‘Round the World: Supporting Epilepsy Awareness Day

What’s the first thing you think of when you see the color purple? You may not associate it with epilepsy awareness, but we’d bet that’s about to change. Since its inception in 2008, each year on March 26, people around the world show their support for epilepsy awareness by wearing purple and hosting events. “Purple […]

Women in History Not Afraid to Make a Fuss

With Women’s History Month almost over, we’ve been reflecting on contributions made by women of the world. A couple of observations stand out: Remarkable women challenge the status-quo, make a ruckus and stop at nothing to incite change when needed. Today, women are better equipped than ever to make an impact, thanks to the digital […]

From Surprise and Delight to Brand Loyalty

Image Courtesy of Digital Roots According to Tom Zellman and Jacki Halas, both of Digital Roots, there are eight steps to building the kinds of campaigns that can turn occasional consumers into lifelong customers. During their session at SXSW 2014, How to Build Ultimate Surprise and Delight Campaigns, the pair (whose Detroit-based company offers custom-built […]

Content Stole the Stage @ SXSW Interactive

Image courtesy of The star of this year’s SXSW Interactive was neither app nor gadget. Sure, the event had its fair share of new services and trendy wearables, but 2014′s real hero was content. Even on panels where topics ranged from data to devices, content managed to steal the stage, with much of the […]

How do Millennials’ Habits Change the Way Content is Made and Shared

Image Courtesy of Social Media Week Recently staffers from the Digital Leadership Team attended sessions at the Social Media Week in New York City. One of the sessions, 5 Ways Millennials’ Habits are Changing: How Content is Made and Shared, was a panel discussion with Megan Berry from RebelMouse, Markham Nolan from Vocativ, Adam Ostrow […]

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