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Video Views on Facebook are Exploding

In remarks made during Wednesday’s quarterly earnings call, Facebook CEO Mark Zuckerberg shared an interesting statistic related to the growth of video on his platform. Per Zuck, the Network is now generating more than 3 billion views per day. To put things into perspective, that’s up from the 1 billion views he reported in September. […]

Pinterest’s Promoted Pins Exit Beta and Enter New Feeds

After a lengthy period of beta that began last June, Pinterest has (finally!) started to push “Promoted Pins” into the home feeds of its users (official blog post here).   For anyone who’s followed along, you know that the platform has been extremely cautious with its introduction of “Promoted Pins.” So much so, that they’re […]

The Year in Social and Mobile Health- and a Peek Ahead

 (Image Courtesy: Officer Reports) Want to know more about the major topics and events that drove social media and digital health in 2014? Check out this hot-off-the-press Storify post by MMC’s Healthcare Digital Leadership Team. Mobile based health apps were on the rise as healthcare innovation became more accessible worldwide, and the ALS #IceBucketChallenge was the most […]

WOMMA Summit 2014: 3 Learnings on Being Stellar Storytellers

  At the 2014 Word of Mouth Marketing Association (WOMMA)’s annual summit November 17-19 in Los Angeles, several agencies and brands presented case studies where storytelling was at the center. While the results (#numbers #measurement #KPIs) got the data geeks in the room excited, what got community managers and strategists jazzed were the underlying storyline and […]

SheKnows Acquisition of BlogHer: An Unprecedented Opportunity for Marketing to Women

Elisa Camahort Page and the BlogHer team pose with the SheKnows team. (Image Courtesy: SheKnows) The two single most powerful sources of influence in reaching women online have now come together as a combined force in marketing to women. SheKnows, the undisputed leader in online beauty fashion and lifestyle has unsurpassed authority in reaching the […]

The Role of Broadcast in Crisis Management: Manipulating Public View? No, Shaping the Story.

Image Courtesy: 60 Minutes In an age when social media is the go-to news source, broadcast is still the leader when it comes to influencing public opinion.  That’s because broadcast allows brands to tell their own truth, in their own words while connecting with viewers on an emotional and personal level. The effectiveness of this […]

A New Era of the Empowered Patient: Doctors “On Demand”

The patients of today are not the patients of our parents’ generation. That’s a fact every healthcare professional and healthcare communicator or marketer addresses every day. Today’s empowered patient has the tools and resources to stay current with the latest breakthroughs, FDA approvals, studies, and health trends, and isn’t afraid to broach  even complicated health […]

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