Merck for Mothers and #WITW Urge Participants to Embrace the “I” in Influence
The MMC Merck for Mothers team attended the Women in the World Summit in NYC from April 22-24. The Women in the World Summit gathers world leaders, industry icons, movie stars and CEOs with artists, rebels, peacemakers and activists to draw attention to the struggles and triumphs of women around the globe and share their plans of action.
To help raise awareness of maternal mortality – the cause behind Merck for Mothers’ 10-year, $500 million initiative – we challenged attendees to Embrace the “I” in Influence by raising awareness among their social networks. Many people don’t think that they alone have the power to make a difference when it comes to maternal mortality. But the simple act of sharing information with people you know can go a long way in helping to inform expecting families about potential pregnancy complications and encouraging them to speak to their health care provider if something doesn’t feel or seem right before or after birth.
To show attendees how big of an impact they could have, we provided a quick, three-question quiz to calculate their social reach, and at the end of the three days, attendees discovered that together, they could impact more than 650,000 people if they used their social networks to help #EndMaternalMortality.
Other activities at Women in the World included a high-energy panel discussion with Merck for Mothers’ Executive Director Dr. Priya Agrawal, a lounge full of dynamic content to educate and inspire the 2,500 attendees, and amplified communications through Merck for Mothers’ award-winning Facebook page and recently launched Twitter channel.
Want to find out how big of an impact you can have? Take our Influence Quiz!