Merck for Mothers Brings Home a Win at In2 SABRE Awards
The Merck for Mothers Facebook page received the “Best Use of Facebook” award at the In2 SABRE Awards in San Francisco.
The award was given to the campaign, which engages the Facebook community to get informed about maternal mortality. The campaign provides Facebook “fans” with a balance of positive messaging, educational content and real-time engagement which has created a community of more than 133,000 engaged users, the highest among other leading pages focused on maternal health. Merck for Mothers is a 10-year, $500 million initiative by Merck focused on creating a world where no woman dies giving life.
According to the Holmes Report, “The In2 SABRE Awards celebrates what’s next in branding, reputation and engagement, and recognizes the exceptional talent shaping the future of marketing and communications.”
The community has also won the PR News 2014 Platinum Award, “Facebook Campaign,” the 2014 Marketing Communications Award for “Facebook Site,” and Honorable Mention in the PR News Digital PR Awards for “Online Community and Cause Marketing Campaign.”