Marketing in the Ten-Mile Range
According to new research, two thirds of shoppers are using local search at least three to four times a week to check store information. The importance of this to marketers is that 56 percent of shoppers said they would stay within a 10 minute radius when venturing out.
Geoaware and geofencing are the most successful location-based approaches and result in the highest customer click through rates. According to SmallBizTrends.com:
- Geoaware marketing uses real-time location data collected from customers’ mobile devices to deliver targeted messages based on proximity to a particular location or business.
- Geofencing uses similar data to tailor specific marketing for individual customers based on proximity to a location or business they have regularly frequented.
Who’s benefiting most from local, location-based marketing? Retail, travel and restaurant businesses.