How Does Your Logo Make Consumers Feel?
Check out this color emotion guide.
Most of us have heard that different colors have different meanings. But when designing a visual element, marketers have to understand not only what they mean, but also the emotions they evoke. This infographic nicely lays out those details.
According to Inc., “Buying decisions are always the result of a change in the customer’s emotional state. While information may help change that emotional state, it’s the emotion that’s important, not the information.”