MMC’s client, U by Kotex, was awarded the Research Innovation Award and the Gold Award in the Health and Personal Care category last night at the 2011 ARF David Ogilvy Awards ceremony in NYC.

MMC worked closely with our partner agency, Organic, to develop the entry and MMC was listed as the research organization for conducting the Break the Cycle study in August 2009.

Entries were judged by a panel of industry experts and Gold and Silver awards were given to the best two entrants in each category. The Gold category award winners were automatically placed in the running for special recognition awards including the Research Innovation Award.

The ARF David Ogilvy Awards for Excellence in Advertising Research celebrate the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.

View more about the awards here.