The U by Kotex program is nominated for an ARF David Ogilvy Award in the Health and Personal Care category. MMC worked closely with our partner agency, Organic, to develop the entry and MMC is listed as the Research organization since we conducted the Break the Cycle study.

The ARF David Ogilvy Awards for Excellence in Advertising Research celebrate the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.