Representatives from Kimberly-Clark accept the Product of the Year Award for U by Kotex

MMC’s client U by Kotex was awarded Product of the Year in the feminine care category at an awards ceremony last night in NYC. Product of the Year is the world’s largest consumer-voted program that recognizes innovation in consumer packaged goods and is voted on by more than 60,000 consumers. According to a nationwide survey of 60,000 shoppers conducted by TNS survey, 80 percent of consumers are willing to try new products while 68 percent of shoppers say a consumer voted award means more for a new product than an expert’s opinion. Recommendations from friends or family positively impacts purchase interest amongst close to half the population.

View the press release here.