U by Kotex and MMC Take Honorable Mention at PRSA Big Apple Awards
It’s been a busy awards week for the U by Kotex team at MMC and client, Kimberly Clark. Last night, our campaign received Honorable Mention in the Marketing Consumer Products: Packaged Goods category at PRSA’s Big Apple Awards.
The entry, U by Kotex: Designing the Future of Feminine Care, highlighted the team’s work to Ban the Bland in feminine care with stylist and fashion visionary, Patricia Field. The program increased product sales, increased website first-time and repeat traffic and generated over 475 million earned media impressions.
The Big Apple Award is recognized as one of the highest honors in public relations. Over the years, more than 1,000 winning programs have solved problems, changed opinions and created business opportunities.