The Key to Keeping Customers
The key to keeping shoppers is simple – reward them. Here are three ways to ensure customers keep coming back:
- Learn the value of loyalty programs to your customer. Did you know that 80 percent of future revenue comes from existing customers?
- Determine what is important to you and to your shoppers, so you know the best way to reward them. Rewarding with points toward future purchases, for example, increases store traffic by up to 20 percent.
- Segment, personalize, and remarket to keep your customers. This can be as simple as addressing customers by name in emails and giving them tailored promotions based on prior purchases. Customers stick with brands that value them.