MMC Blog - The Inside Scoop

The Impact of Price Checking on Purchase Decisions

According to this infographic, consumers are making purchase decisions based on the following:

  1. Recommendations (90%)
  2. User reviews (70%)
  3. Price-checking via Facebook (60%)
  4. Price-checking via mobile devices (44%)
  5. Word of mouth (37%)

Of note, more than half of consumers would delay purchase or buy somewhere else based on number three and four – price point.

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