Here’s How to Get Them Buzzing… Head & Shoulders’ “Mane Man,” Football Great Troy Polamalu, Plays Baseball with Joe Mauer
Today, Head & Shoulders ‘mane’ man and NFL’s AP Defensive Player of the Year Troy Polamalu joined the Minnesota Twins to get the MLB Spring Training experience. Troy officially welcomed Twins’ Joe Mauer to the brand’s lineup of hair All Stars by throwing out the first pitch at the Twins vs. Orioles game in Fort Myers, Fl. The two will be featured in a new television ad that begins airing March 28th. In the meantime, media and consumers were given a first look at the ad today via the H&S YouTube channel. The hilarious spot has generated quite the online buzz with over 164 Twitter conversations and close to 2,000 YouTube views since this morning. No wonder, when USA Today’s Game On, a roundup of the week’s biggest sports stories, directs readers to the H&S YouTube channel to check out the laugh-out-loud commercial.
