Gillette Venus Sponsors First-Ever Digital Family Summit
This past weekend, Venus was excited to participate in the first conference geared toward teen and tween bloggers and their digital families. The Digital Family Summit took place in Philadelphia over the course of three jam-packed, exciting days and attracted hundreds of digitally savvy families from across the country.
As part of our presence, MMC educated attendees at the Venus expo hall booth, coordinated room product drops, gift bag sampling and one of the conference highlights – hosting the Saturday night Pink Carpet Party, where we brought our “getting ready” campaign platform to life. Venus encouraged attendees to “get ready” throughout the weekend’s activities, prompting moms and daughters to share their shaving advice, experiences and product feedback with fellow conference goers as well as online fans.
Keep track of all the latest buzz from the Digital Family Summit by tracking #digifam on Twitter!