Digital Trend Update: September 30, 2016
News Of Note
In honor of National Voter Registration Day on Tuesday, social media platforms are making it easier to register to vote. Instagram sent its users who are 18 and older a message urging them to vote with a link that redirected users tovote.usa.gov, where they can learn more about how to register. Instagram Stories integrated into CBS News’ live coverage of the debates — a first for broadcast news — spotlighting the voice and perspective of Millennials.” Uber users received an e-mail with Google’s “how to vote” tool. Twitter, in partnership with Rock the Vote, will take it a step further– “when a someone sends a private, Direct Message to Twitter’s @Gov account with their five-digit zip code, that person will receive an automatic Direct Message response including their state’s voter registration deadline and a personalized link to get registered… the @Gov account [will also be used] to answer additional questions from voters, like polling place location and ballot information. Facebook and Snapchat also gave it’s users the opportunity to vote on their platforms and allowed users to share they are registered among their community.
The debate sparked a lot of conversation on social media, particularly on Twitter. @realDonaldTrump received 62% of the mentions, compared to @HillaryClinton’s 38%. Though Trump was mentioned more, many of those tweets had negative sentiment. According to CNBC, “The top three most-tweeted about debate moments were Trump on his temperament, his stop-and-frisk comments and the exchange over the candidates plans for defeating ISIS.” In addition, the word “stamina” became a buzzword in the debate and on social, spurring a lot of tweets.
Snapchat announced that it is rebranding itself as Snap Inc., and launching a pair of trendy sunglasses that will let marketers, creators, and users change how they film and post snapchat clips. They are “kind of like a GoPro for your face,” that sends video clips straight to the Snap app. The glasses will increase time spent and engagement on the platform and create additional ad inventory in Stories. “Ads in Live Stories and between users’ Stories are the most scalable way for advertisers to reach people on Snapchat,” says the CEO of Laundry Service. We are looking forward to more developments from Snap Inc. as they continue their rebrand.
Brands are beginning to utilize ASMR, autonomous sensory meridian response, a tingling, pleasurable and relaxing feeling produced by certain sounds, think the pop of a can of soda or the fizz of Alka-Seltzer. Whispering voices, nails scratching on cardboard, biting into fried chicken – these are all sounds that ignite immediate and subconscious human response. ASMR is quickly becoming a YouTube phenomenon, and brands are capitalizing on the opportunity to bring a sensory response to their advertising. Dove Chocolate and Kentucky Fried Chicken are already using ASMR to elicit a response to their silky smooth chocolate and extra crispy chicken. This sound-generated feeling is not limited to food and has the potential to catch consumers’ attention in a variety of industries, including bringing a feeling of health and wellness to pharmaceutical brands.
Just For Fun…
It all started when a New York Magazine writer put up a photo of the Jenners, captioned: “name a more iconic duo.. I’ll wait.” Emma, the writer, now admits the was “trolling” trying to get a reaction out of the public. Naming iconic duos is now a tremendously popular meme, collecting partners in crime from Michelle Obama and George Bush to Patrick Star and Spongebob Squarepants.