Digital Trend Update: August 25, 2016
News of Note
Facebook launched a new app called Lifestage— a social network specifically for high schoolers connecting teens through videos, pictures, and texts, similar to Snapchat. The app makes it easy to connect with those in your school community, to find those with similar interests, and to make new friends. Its major flaw? Anyone can pretend to be a teenager. According to the app’s privacy statement, Lifestage “cannot confirm that people who claim to go to a certain school actually go to that school. All videos you upload to your profile are fully public content.” The app has quickly become negative news of note all over the country with fear that it will be taken advantage of and become dangerous.
Twitter launched “stickers” that let users overlay searchable emojis and graphics on top of their photos. Pepsi was the first to launch a paid ad campaign using the visuals, including 50 custom-branded stickers as a part of the #PepsiMoji campaign. This offers a new level of engagement for consumers, as they can now add Pepsi-themed emojis directly to their photos and customize their experiences with the brand. Consumers are excited for the potential opportunity to engage with their favorite brands in a new way, and already speaking about it on social media.
A nonprofit that manages a bone marrow registry, Be the Match, is recruiting young, healthy donors via Snapchat. It is using the Discover feature to play captivating and comical ads prompting 18-24 year old men to “swipe up” and sign up to be donors. The campaign line “Be the Guy” works to show millennial men that becoming a donor fits in with their day-to-day lives, and can help save someone’s life.
A new app, Alively, was launched this week by former Facebook Live Manager. Vadim Lavrusik, the former product manager of Facebook Live, has co-founded Alively— an app meant for users who want to share live videos with a handful of people rather than their entire social network. With Facebook announcing mid-roll ads for Facebook Live, the social network is showing a disconnect with how much consumer engagement has changed. Facebook live wagers that viewers who log onto the site to see photos and updates from family and friends will not only want to watch live broadcasts, but will also stay tuned for the ads that scroll in the midst of live programming.
Just for Fun…
Mermaid Thighs are the new thigh gap! The#MermaidThighs trend is putting a positive spin on the thigh gap, explaining that it is beautiful to have curves as a woman. The goal of the body positive campaign is to encourage and empower women to love their legs and embrace their bodies in the midst of millions of photoshopped models on social media. Plus size models, Ana Laura and Justine LeGault, were among the first to post and were immediately followed by hundreds of others who continue to do the same. Don’t be upset if you don’t have a thigh gap, for if your thighs touch, you’re one step closer to being a mermaid!