Digital Trend Update: August 11, 2016
News of Note
Twitter will now allow users and brands to access the “Moments” feature, the live story portal that curates events through tweets, images and videos. Until now, Moments had been curated by Twitter’s editorial team and a group of partners including BuzzFeed, NASA, MLB and Vogue. Opening up the portal to users and brands indicates that Moments will be crucial to Twitter’s growth strategy and will make the feature competitive against Snapchat and Instagram.
Instagram is testing a new “drafts” feature which will allow users to save edits and captions prior to posting. The test will prompt users to save a photo that’s been edited after hitting the “back” button mid-post. Saved drafts will appear separate from other photos when re-opening the app to continue. According to an Instagram spokesperson, “We’re always testing new ways to improve the Instagram experience.”
The White House shared a Snapchat story leveraging the current buzz around sports and athletes. The goal of the story was to share a call-to-action to learn more about their initiative to tackle climate changes through sports. This is a perfect example of a large organization using social media to creatively discuss a serious topic.
The Refugee Nation, with the support of Amnesty International, designed a flag reminiscent of a life jacket and an anthem for the 10 refugee athletes competing in the Olympics. The flag was designed with the hopes that it will not only unite the team, but other refugees around the world. At this time, the Olympic Team is not able to use the flag, which was created by Syrian refugees, but has been seen wearing it at various events. With a close spotlight on these athletes, The Refugee Nation chose this time to launch their digital platform. The organization created a website, which features the ability to apply the flag on your profile picture, print your own flag, download the anthem and share the videos with the hashtag #GoRefugeeNation. It will be interesting to see if this flag continues to appear throughout the games and if the team carries it at the closing ceremonies.
Just for fun…
FitBit users rejoice! The FDA announced that fitness trackers and wellness apps will not fall under the agency’s regulations. The FDA’s final guidance states that it will not enforce its rules over products intended for general wellness, such as tools for weight management, physical fitness or mental acuity. While the FDA has long signaled that it won’t require makers of apps like Fitbit or Jawbone to seek FDA approval, the final guidance helps provide a clear understanding of which products fall under the FDA’s authority and which do not. With the FTC and Department of Health and Human Services earlier this year issuing similarly lenient guidance, sentiment by developers and legal experts in the space is positive about potential for innovation in what is typically a highly-regulated environment.