February 19, 2016 Digital Trend Update
News of Note
Instagram had a week filled with innovative updates. Firstly, the channel is adding a new feature that will tally video view counts, eliminating a major blind spot for brands. According to Mashable, the platform is following in Facebook’s footsteps by aiming to “make the platform more hospitable to video ads.” Instagram will count one video view as at least three seconds watched, an attainable goal as the videos play automatically. This feature came soon after Instagram announced that video ads will now have a maximum length of 60 seconds, as opposed to 30 seconds. Instagram stated, “We recognize that advertisers have a variety of creative resources and want to bring more choice to help them reach their business goals.” Finally, Instagram is rolling out a two-factor authentication program to help prevent user and brand accounts from being hacked. Users can opt for a temporary code to be texted to them as a second step in the login process, after signing in with a password. This update will increase security now that users have the ability to access multiple accounts from the same device.
The Guardianpublished an article discussing consumers’ inability to fully comprehend and utilize Twitter’s capabilities. According to the article, consumers are identifying Twitter as “cliquish, alienating and preying on their insecurities.” Twitter responded in their Quarterly Earnings announcementsaying, “We are going to fix the broken windows and confusing parts that we know inhibit usage and drive people away.”
According to CNN, a drug-free alternative to Parkinson’s tremors is on the horizon. TheGyroGlove stabilizes a patient’s hands and control tremors mechanically. The glove is built around a spinning top which “resists any input of force, such as tremors, immediately and proportionally.” The technology is currently in beta testing and will hit the market pending upcoming testing and protocol approvals.
Wake Forest Institute for Regenerative Medicine is in the final stages of creating a new3D printer that is capable of building bio-compatible tissues for use in transplants. The printer specializes in creating muscle and cartilage, which is particularly useful in creating a human ear. The integrated tissue-organ printer (ITOP) uses hydrogels to make successful and lasting tissue, rising above other 3D printers on the market.
Just for fun…
Deadpool earned $130 million in its opening weekend, shattering records and making it the biggest opening ever for an R-rated movie. The success is being largely attributed to the overwhelming amount of marketing leading up to the premiere including billboards, GIFs, videos and PSAs across social . Marc Weinstock, president–domestic marketing, 20th Century Fox said, “This reaffirmed my faith in social media. There’s a lot of debate as to whether or not social media can really open a movie… and this proves it can.”