Digital Marketing: Find and Court the “Connected Shopper” argues that retailers shouldn’t ignore people who come in store to “showroom” – check out a product even though they plan to buy it online for the lowest price.  Instead, retailers should focus on capturing the attention of these connected mobile consumers in store, because they’re always on the lookout for deals and are ready to purchase when they find them.  The infographic below profiles the demographics of the connected shopper.

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