MMC Blog - The Inside Scoop

Daily Dish: A hearty helping of all that’s making entertainment headlines this week!

  • Nothing but NETFLIX – Whether it’s adding to your queue or watching instantly, Netflix has figured out the formula for success. With more than 2 million new users since the beginning of 2013, Netflix has risen to the top, while bringing the trend of “binge viewing” into the homes of the American public. The online video provider has branched out by creating original content with the launch of its first series “House of Cards.” Netflix also signed a coveted deal with the producers at “Arrested Development” to bring 15 original episodes of the cult comedy back to the small screen to pave the way for a potential movie. Netflix is hot right now, and its lack of commercial content is what makes it stand out from the other big guns of binge viewing. This is a tough nut for brands to crack, but a growing platform with real PR legs if leveraged strategically.   
  • Courting Martha Stewart? – America’s favorite homemaker sat down with Matt Lauer last week where she confessed to wanting to try online dating, specifically Match.com. This was obviously music to the ears of the folks at Match.com, who coordinated a follow-up special on TODAY featuring Martha and Matt hunting for her online love. Even if she doesn’t find her soul mate, Match.com certainly took advantage of a golden opportunity.
  • Get Your Own Gala Gown – With the Met Gala taking place tonight, celebrities have enlisted the help of their glam teams and famous fashion friends to get prepped. Aside from the Oscars, the Met Gala is arguably the biggest fashion night of the year, and a time to make a real statement. Upscale E-commerce giant and event co-sponsor Moda Operandi has partnered with several of the designers to offer the gowns as soon as they hit the carpet in a live streaming flash sale. Get your credit cards ready gals, these gowns will cost you a pretty penny.
  • Seacrest and Paltrow Team Up – PEOPLE’s Most Beautiful and E!’s most profitable have signed on to create a 10 episode web based series on AOL’s On Network. The series entitled “Second Chances” will feature Gwyn and her fitness guru pal Tracy Anderson as they share stories of women who have faced and overcome a variety of obstacles in their lives. The series will roll out over the next couple of months, as Ryan Seacrest Productions continues to focus on digital content.
  • Mr. President Goes to Hollywood – President Obama took a break from his day to day duties to join Hollywood’s elite for the 2013 White House Correspondents Dinner. Conan O’Brien took over as host, while delivering some memorable zingers. Not to be outdone, Mr. President had no shortage of one-liners himself; even getting a few laughs while sporting his wife’s buzzed about bangs. Often deemed the “nerd prom,” the annual White House Correspondents Dinner is a collision of two different worlds, but always makes for some good laughs.

Image courtesy of Netflix

 

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