COVERGIRL Queen Collection has announced a partnership with actress Paula Patton as celebrity brand ambassador. This past weekend, MMC kicked off the new partnership at the Blogalicious conference in Washington DC, introducing Paula to online influencers in COVERGIRL’s beauty suite and conducting a live chat on Facebook and Twitter, where consumers logged on to ask Paula about her beauty routine. That evening, MMC hosted an intimate dinner with multicultural women’s print and online magazines to discuss beauty trends, the new lineup of COVERGIRL Queen products (which will be launched in January), and their benefit to  women of every color.

New COVERGIRL Queen Collection ambassador Paula Patton and her Makeup Artist Fiona Stiles

Photo credit: Leigh Vogel