Content is Marketers’ Top Priority in 2013

Marketers surveyed by Econsultancy and Adobe named content marketing as their number one priority in 2013, followed by conversion rate optimization. 

Social media engagement closely followed as the number three priority, which, according to EMarketer.com, “may be a sign that companies understand social media’s potential value in engaging customers and generating leads, but are having trouble developing effective methods of measuring return on investment.”

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