Robert J. Ricci
Group SVP, Social Media
Robert not only knows how to capitalize on the immediacy and emotional benefits of Social Media, but how to leverage the push-pull of traditional and Social Media for brands
Experience
- As the leader of MMC’s Social Media department, Robert keeps clients abreast of the changing Social Media landscape. His strategic creativity helps determine the right tools – whether blogging, microblogging, social network marketing, mobile, video-sharing, etc. – for brand targets.
- Grounded in traditional media skills, Robert has helped develop and execute programs for category-leaders like Unilever, Sony Computer Entertainment America Inc., Coca-Cola, Nintendo of America Inc., Mars Incorporated, Verizon Wireless, General Motors, MasterCard, Microsoft Corporation, Pfizer, Hanesbrands Inc., and the California Milk Processor Board (also known as “got milk?”).
- An admitted “geek,” he has years of experience developing Social Media platforms. With his knowledge comes experience within the social-digital world, as an applications marketer for a middleware developer and as a Senior Producer for an online rewards program for Moms.
- “Problem-solving” – one of Robert’s talents and passions – is weaved into everything he does. Focused on strategy and not just tools, he continually tests new Social Media applications and determines how they might best be used.
Education/Special Skills
- Robert earned dual degrees at St. John’s University (Marketing and English) before pursuing graduate studies at New York University’s Leonard N. Stern School of Business
- He is an active Social Media participant and member of the Word of Mouth Association (WOMMA). He serves as co-chair of the Ethics Subcommittee, where he will be responsible for developing a training and testing program for companies to use for new and/or junior employees
