Keith Hughes
Managing Director, Consumer Marketing
A reputation for driving strong holistic communications, enhancing brand value and delivering breakthrough visibility in the most highly competitive markets
Experience
- Keith is determined to find a brand’s truly ownable space and take communications to unexpected places
- In his 24 years of global corporate and agency experience, Keith has represented the world’s most admired companies and brands including: PepsiCo, Procter & Gamble, Kraft, Sony, Reebok, Nike, Fidelity, Coors, Best Buy and Philips Electronics
- An innovator in the arenas of influencer, word-of-mouth, entertainment and experiential marketing, Keith has led programs for brands such as Mr. Clean, Downy, Nike, Nabisco and Philips which have been distinguished with Silver Anvil, SABRE and Platinum PR awards for the industry’s best consumer work
- A former cola warrior, Keith managed communications at Pepsi-Cola International (PCI) and for its numerous carbonated and non-carb brands in 190 countries. He helped orchestrate the then largest media event in PCI history behind “Project Blue” – a $500MM marketing offensive to reposition the Pepsi brand
- A battle-tested issues management and product crisis communications counselor, he has guided brands such as Swiffer and Febreze through internet rumor crises and corporate issues extensive as the overnight loss of Pepsi’s Venezuelan bottling operations
Education/Special Skills
- Keith earned his BA degree at Hobart College and pursued his MA in journalism at the University of Georgia
- He’s a member of the American Marketing Association, and former PRSA Silver Anvil and SABRE Award judge
