Our philosophy of creative public relations
Our philosophy is based on deeply held beliefs about what makes a great organization. It’s baked into the DNA of our company and our employees.
Belief #1: Too Much “Me Too” In The Market Place.
We think fresh ideas based on strong insights are remarkably powerful. So our culture encourages research and insight mining, senior-level thinking and creativity on client business.
Belief #2: Deliver More Than The Brief.
We believe in giving our clients more value than they asked for. Developing ideas they haven’t asked for. Challenging our staff to find new ways to stay ahead of the curve. And delivering the next level of opportunities before clients even think of asking for them.
Belief #3: Good Isn’t Good Enough.
We believe anything less than flawless execution of a program doesn’t cut it. We deliver what we promised and we measure results, not activities.
Belief #4: World Class Talent Wins The Race.
We believe in talent. We hire it. Reward it. Keep it. And watch it flourish. The best way to do this is to be there for them when they need you. And get out of their way when they don’t.
Belief #5: Stay Out In Front.
We believe that when change happens, we need to change too. Companies that reinvent themselves reinvent the world along with them. Adaptability is an essential tenet of creative public relations.
These are the core beliefs that helped grow this company for the last 29 years.
We believe they will help us grow for 29 more.