Clairol Natural Instincts has announced that celebrity chef and brunette beauty Giada De Laurentiis is the brand’s newest celebrity ambassador. This past Friday, Giada took to Twitter to officially announce her partnership live from the advertising shoot with a behind-the-scenes photo, tweeting: “the news I’ve been dye-ing to tell you?… I’m the new @ClairolColor #NaturalInstincts spokesperson! So excited! #spon.”

MMC helped Giada share the news with an exclusive People Style Watch interview. @StyleWatchMag retweeted Giada’s announcement tweet on Friday.with Giada. MMC also worked with the blog She Knows for an exclusive with Giada.

Be sure to check out @ClairolColor for a behind-the-scenes peek into the shoot! Giada’s new Clairol Natural Instincts ad is scheduled to debut in July.