Last night, MMC and Clairol held an intimate dinner for 12 key beauty influencers to introduce new Non-Permanent by Nice ‘n Easy, a product geared toward first time hair colorers. Clairol Color Director Marie Robinson shared Non-Permanent’s product benefits and her must-have tips to ensure flawless results the first and every time you color your hair at home.

Influencers were encouraged to take to Twitter to share Clairol’s latest news and Marie’s tips with their readers using the hashtag #ClairolFirsts. During the event, beauty influencer Leah Melby, @RealBeauties Tweeted, “At-home color doesn’t have to be drastic-just try warming up your natural shade! #ClairolFirsts.”

Be sure to follow @ClairolColor to learn more about Non-Permanent by Nice ‘n Easy and for at-home hair color tips from Clairol and Marie Robinson!