News of Note
Facebook’s “Like” button just became much more complex! Users can now choose a variety of “reactions” to pieces of content on the channel, including Haha, Angry, Sad, Wow and Love. Each reaction comes with an animated emoji and will be separated at the top of the post for easy viewing. According to AP, “The feature is expected to evolve over time, and Facebook may add or change choices based on feedback.” As the feature gains traction, it will be interesting to learn how Reactions will play a role in Facebook’s wide variety of analytics and reporting metrics, how it affects the platform’s overall algorithm, and whether Reactions need to be considered within engagement or sentiment KPIs for future campaigns.