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Archive for the ‘News’ Category

MMC Announces Four Senior Hires Including First Agency CMO: Expansion in Marketing, Digital & Recruitment Supports Focus on Growth

Marina Maher Communications (MMC) announced four senior staff additions that enhance and expand agency capabilities in areas that reflect the agency’s evolution to an integrated communications firm. These new hires include the agency’s first-ever Chief Marketing Officer, supported by a VP of marketing as well as a digital strategist and new talent acquisition director. Read More →

Head & Shoulders Activates “Flake Free Zone” at the 2015 Gillette Home Run Derby Presented by Head & Shoulders

H&S Flake Free ZoneFlakes were going, going, gone at last night’s 2015 Gillette Home Run Derby presented by Head & Shoulders. ICYMI, Head & Shoulders designated a section of Great American Ball Park the Head & Shoulders “Flake Free Zone,” encouraging players to hit home runs into the zone for a great cause.

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MMC, Rx Mosaic to Sponsor and Present at ExL Pharma Public Relations & Communications Summit

RxMosaic-logoMMC and its specialty healthcare communications firm Rx Mosaic will sponsor the 11th annual ExL Pharma Public Relations & Communications Summit July 20-21 at Sanofi headquarters in Bridgewater, NJ.

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Marina Maher Named to PRWeek Global Power Book

team-marina-maherMMC founder and CEO Marina Maher, has been named to the 2015 PRWeek Global Power Book as one of 300 global communications movers and shakers.

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MMC’s Samara Finn to Appear on Panel at Upcoming BlogHer Conference

Samara-Finn-Senior-Vice-President-Maher-Communications-HeadshotSamara Finn, Senior Vice President of online media and influencer relations at Marina Maher Communications, will be a panelist at the #BlogHer15 conference on July 17th in New York City. Samara will share her expertise in building relationships with online content creators and co-creating content.  She will also discuss best practices in forging increasingly complex branded content partnerships for marketers and online influencers alike.

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MMC Takes Homes Seven Awards at the Silver Anvil and Effie Ceremonies

Marina Maher Communications Had a Night Filled with Honors at Last Night’s PRSA Silver Anvil and Effie Award ceremonies in New York.

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How the #IceBucketChallenge is a Game-changer for Cause Awareness

today show ice bucket challengeImage Courtesy

In the last week, chances are someone you know has dumped a bucket of ice over their head to raise awareness for ALS (Amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease). But a week ago you may not have even known what ALS was. This viral initiative has dared hundreds of thousands – perhaps millions — of regular folks as well as many high profile people like Mark Zuckerberg, Jimmy Fallon, the entire New England Patriots football team and Ethel Kennedy to douse themselves with ice water and generated millions of media impressions. Coverage has included leading broadcast and online outlets – even a live on-air accepted challenge from The TODAY Show’s Matt Lauer.

The #IceBucketChallenge was not propelled into the spotlight with the help of a recognizable pharmaceutical company or celebrity endorsement. Rather, the celebrity falls to regular people and patients like 29-year-old Pete Frates, who set the wheels in motion with his own challenge to a few friends and favorite athletes. The rest is history (or on your Facebook newsfeed).

This movement is not without controversy; with many questioning whether participants are only accepting the challenge to be part of the trend. The true test of the #IceBucketChallenge and viral campaigns like it is whether it can span beyond raising awareness and convert social posts to dollar signs for research and truly #StrikeOutALS. According to a recent interview with PRWeek, there have been a flood of donations to, with $5.7M being raised in the last two weeks alone.

Campaigns like this provide inspiration for other diseases that lack a recognizable celebrity advocate, including multiple sclerosis, lupus and mental illnesses. Parkinson ’s disease, for example, has benefitted from high awareness and research funding because of Michael J. Fox’s goal of eliminating the disease “in our lifetime.” The #IceBucketChallenge proved that you don’t need a recognizable face to attract awareness and funding. You just need a great idea that goes viral. #nopressure.




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