(MMC’s Paris Bowe, Raina Bahu and Diana Littman Paigewith one of three awards won at the Holmes Report SABRE Awards.)
MMC was named Creative Agency of the Year last night at the Holmes Report SABRE Awards. The agency also received the award for Specialist Agency of the Year.
In addition, MMC received an award for the Social Media/Social Networking campaign of the year for client Kimberly-Clark’s U by Kotex “Save the Undies” along with Crowdtap, an agile insights and social influencer platform.
We thank our clients and staff for making these honors possible!
MMC’s Danae Danta, a Vice President on COVERGIRL, has been named Member of the Month by the Hispanic Public Relations Association (HPRA).
In a Q&A about her professional life, Danta was asked about the best advice she received during her career. “Do You! There is nothing more powerful or unique than being unapologetically yourself. I am automatically drawn to people like that and look to bring my personal flair to anything I do. It’s critical to personal career growth, I’d say all great leaders (or at least the ones that I admire) do that and do it well.”
Danta also advises her fellow Hispanic PR professionals to “use your heritage as a selling point,” and to make sure “you are up on the latest trends in the industry and breakthrough ways to reach consumers through storytelling and PR.” Her final piece of advice? “Learn to be flexible and scrappy…you can’t deliver success without the ability to change, grow and roll with the punches.”
The HPRA mission is “to advance the practice of Hispanic public relations as a marketing discipline; to serve as the voice for professionals working in the Hispanic communications field nationwide; to empower its member through support, resources and education.”
Image Courtesy: Tide
The Kentucky Derby is the fastest two minutes in sports… and the dirtiest! Tide has been the trusted laundry detergent of Churchill Downs for nearly a decade, washing over 600 jersey silks in over 35 pounds of Tide detergent each week. Whether it’s in the infield, at Millionaire’s Row or on the racetrack, jockeys and patrons dress to impress. With prized silks and Derby fashions on the line, Churchill Downs and its fans turn to Tide to make sure jockey silks and Derby fashions stay clean, colorful and bright.
MMC created an unforgettable Kentucky Derby weekend for top tier media guests to experience just how important Tide detergent is at Churchill Downs and to the historic race. The weekend included an exclusive tour of the Churchill Downs Jocks Room where they learned the history of jockey silks and witnessed Tide’s powerful performance firsthand; elite access to the Churchill Downs paddock to see the saddling process before viewing the races trackside; and watching the official 141st Kentucky Derby race decked out in pastels and fancy hats.
Check out post event coverage on Mashable, Yahoo! Style and Times Square Chronicles. See what people are saying about Tide at the Derby with @ChurchillDowns and @Tide on Twitter and @churchilldowns and @TideLaundry on Instagram, or continue to follow the action with #getsitout.
Image Courtesy: The Holmes Report
The Holmes Report has named MMC a finalist for Creative Agency of the Year. The report is the result, says editor Paul Holmes, “of an exhaustive research process involving more than 150 submissions and 50 face-to-face meetings with the best PR firms across the US and Canada.”
The Holmes Report referenced the 44 industry awards MMC won in 2014 — “enough to see it secure a top 10 spot on the Holmes Report’s Global Creative Index” – and noted three award-winning campaigns, including Proctor & Gamble: Thank You Mom, Merck for Mothers and the Depend Drop Your Pants for Underwareness for client Kimberly-Clark, among others. It also called out the agency’s shopper marketing capability, noting that 75% of shopping decisions are made before the customer enters the store.
Winners will be announced on May 5th at the SABRE Awards in New York. To read the entire article, visit The Holmes Report.
Women naturally share so many intimate details about their lives with their friends. So it shouldn’t be that hard for marketers of products like deodorant, adult incontinence briefs, vaginal lubricants, and financial investments to get women talking about them, right?
Actually, there are a whole set of brands that women don’t want to talk about with anyone: not with their friends, their mothers, even the professionals who can best help them.
Marketing to women experts shared how to break through to women on tough topics like these at the 11th annual Marketing to Women conference in Chicago. The panel, “Turning Tough Topics into Trending Topics: Learnings from Masters of Marketing to Women,” concluded that there is no such thing as a tough topic; the only tough part is finding a way to connect with women so that they will open up.
Diana Littman Paige, MMC’s EVP, Consumer Lifestyle & Health, moderated the panel, which included Marina Buatti, VP, Women Investors Initiative for Personal Investing at Fidelity Investments and Bruno Alves, Senior Brand Manager, Marketing, at Reckitt Benckiser.
The panel agreed on five essentials for engaging women around tough topics:
- Listen closely: research must uncover the emotional triggers that get women to open up
- Speak in her language: using words that she uses to have these conversations
- Show her she’s not the only one… so it’s okay to talk to others: women who cope with personal issues often feel they’re in it alone. Showing her how many others face similar issues gives her permission to open up. And both panelists agreed that women share experiences on tough topics because they feel they are helping other women.
- Talk with her; not at her: Brands that join women’s organic conversations are more successful at getting women to engage.
- Give her a reason to share… and reward her when she does. Brand advocates love to be the first to share brand news with their friends. So brands that give her content she’ll want to share and keep her in the know will encourage her to talk about them.
Turning tough topics into trending topics is a win-win for brands and women. By engaging women on tough topics, brands encourage them to seek solutions for issues that might have otherwise been ignored, panelists concluded.
Diana Littman Paige, MMC’s EVP, Consumer Lifestyle & Health, will moderate the panel, “Turning Tough Topics into Trending Topics: Learnings from Masters of Marketing to Women” at the 11th annual Marketing to Women conference in Chicago. The panel is scheduled for April 22 at 9:30 a.m.
Panelists include Marina Buatti, VP, Women Investors Initiative for Personal Investing at Fidelity Investments and Bruno Alves, Senior Brand Manager, Marketing, at Reckitt Benckiser. Together, the panel will explore how smart marketers can create inescapable campaigns to engage women around topics we’d all rather ignore. Brands that confront tough topics head-on, the way women do, have made great strides in building relationships that educate, foster conversations and turn brands into friends that she wants to introduce to all of her other friends. These topics include adult incontinence, vaginal dryness and even personal finances –a subject women deemed “too personal” to discuss with family and friends, according to a recent survey.
The Marketing to Women (M2W) Conference, the world’s premier conference on marketing to women, is designed to help businesses learn how to increase their emotional, cognitive and financial share of the powerful, dominant women’s market. M2W will be held in Chicago on April 21st and 22nd.
Did you know: Women control over $20 Trillion in world-wide spending, and $7 Trillion in U.S. spending, yet 91% of women said in a survey that they feel advertisers don’t understand them?
To read more about the M2W Conference, visit: http://m2w.biz/
MMC’s Diana Littman Paige, EVP of Consumer Lifestyle & Health was quoted today in a Holmes Report article examining whether the emerging preference for specialists in communications agencies (creatives, digital strategists and data analysts) has led to the demise of generalists.
The upshot? Generalists are thriving, but re-inventing themselves. “The world is moving towards specialists. But generalists are redefining themselves as marketers and orchestrators.” notes Littman-Paige.
Adds Arun Sudhaman from Holmes, “Rather than the coffee-making caricature that has sometimes bedeviled account ‘suits’, think of today’s client servicing stars as the connective tissue that enables agencies to shine, while managing complex client relationships.”
You can read the full article here.