On Monday, MMC invited top beauty influencers to an intimate dinner at Locanda Verde where celebrity makeup artist Ashunta Sheriff demonstrated the hottest upcoming trends for spring and summer using COVERGIRL Queen Collection. Influencers served as models for each makeup tutorial, focused on face, eyes and lip trends, while Ashunta interacted with the audience and shared beauty tips and stories from her life as a celebrity makeup artist.
The COVERGIRL Community Manager encouraged guests to engage on Twitter and Instagram while sharing photos from the event using the hashtag #StayFlawless.
To bring the dining course theme full circle, each editor filled their own customized “to-go” boxes with their favorite COVERGIRL products and candy as they departed.
Images courtesy of Marina Maher Communications LLC
Image courtesy of RESOLVE: The National Infertility Association
Each year, tens of thousands of American women will experience difficulty conceiving in the U.S. In many cases, it’s emotional barriers, or simply a lack of information, that leads couples to delay seeking the help of a fertility specialist, which may impact their success.
Continuing efforts launched last year during National Infertility Awareness Week (April 21-27 this year), MMC and Merck are collaborating with RESOLVE: The National Infertility Association to help couples realize the first step with a fertility specialist is just a conversation, not a commitment. It’s Just a Conversation isan awareness campaign aimed to inspire couples to remain hopeful and educate themselves by starting a conversation with a fertility specialist.
Media placements on Examiner.com, ModernMom.com, and MomTrends.com ask readers to arm themselves with the facts about infertility, learn how to find a fertility clinic or specialist, and educate themselves about infertility by visiting Merck’s resource, http://www.fertilityguide.com/.
This week our friends at Syracuse University PRSSA named Marina Maher Communications PR Agency of the Week! Thank you so much to our friends at Syracuse University PRSSA for thinking of us! Check out their full write up here.
MMC CEO Marina Maher had a lot to say about networking as a way to build your career and your business in a recent panel discussion hosted by sister agency Ketchum Public Relations called, “Make Your Relationships Count.” You can catch some of what she had to say here on Ketchum’s blog..
“Networking is like oxygen,” Maher said, “I live it, I breathe it, it gets me going.” She suggests that in addition to networking at trade shows, where everyone else is looking to meet the same contacts, you should network in “other swimming pools” where there is less competition. Another great tip: if you’re hesitant to ask someone for a favor, such as an introduction to a business prospect, instead ask for their advice. People like to give you their advice, Maher said. And they often end up suggesting they make an introduction for you.
The panel was hosted and facilitated by Barri Rafferty, CEO of Ketchum’s North American operations. Other panelists included Carol Brodie, CEO and Creative Director of Rarities Fine Jewelry; and Dawn Robertson, CEO of Nygard. Other topics discussed included how men and women network differently. If you want to hear the whole hour-long session, click on the link.
Clients Novo Nordisk, Procter & Gamble and Kimberly Clark Corporation have been selected as finalists with Marina Maher Communications for the SABRE Awards in three categories. The SABRE Awards recognize campaigns that demonstrate the highest levels of strategic planning, creativity and business results. The following campaigns were nominated:
Novo Nordisk and Paula Deen Help People See Diabetes in a New Light®, with partner The Rose Group – Pharmaceutical: Rx.
P&G Builds Consumer Loyalty During the London Olympics – SABRE Award for Superior Acheivement in Brand-Building.
Kimberly Clark’s Depend brand and The Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture – Consumer Marketing (New Product).
The winners will be announced on May 7th at the SABRE awards ceremony.
Marina Maher Communications and Merck Women’s Health received a Silver SABRE Certificate of Excellence for the Plan It Forward campaign microsite. The 2012 Merck Women’s Health campaign with online content partner HerCampus.com encouraged young women to map out their future life and career plans, and to consider the consequences of an unplanned pregnancy and whether long-acting contraceptives (LARCs) fit into life’s next chapter.
“SABRE” stands for Superior Achievement in Branding and Reputation, and the SABRE Awards recognize campaigns that demonstrate the highest levels of strategic planning, creativity and business results. The Silver SABRE Awards for Excellence in Content Creation are designed to recognize the expanding range of work performed by public relations professionals in creating a wide range of content to support their organizations’ branding, reputation and other public relations objectives.
In 2012, MMC client Depend turned heads when it launched the Real Fit for Men and Silhouette for Women briefs with The Great American Try On. This year, the brand is making sure The Great American Try On is bigger than ever with expanded celebrity partnerships.
Football standouts DeMarcus Ware and Wes Welker are back, and they’re competing in the Depend Players Challenge – an online competition in which they rally friends and fans for votes and support to win a $50,000 donation in their name to The V Foundation for Cancer Research. The donation will be used to fund prostate cancer research. They even got some support from friends like Snoop Lion (artist formerly known as Snoop Dogg) and pro football star Kyle Rudolph.
Dance champion Cheryl Burke has also joined The Great American Try On – she did the cha cha while wearing the Silhouette briefs under a sultry dance costume to show just how sleek and ultra smooth the fit is. Her participation benefits Dress for Success in its mission to empower and inspire confidence in women in need.
