News of Note Facebook Live updated it’s programming to allow users to “go live” in Facebook groups and event pages. This upgrade will give users the opportunity to interact with the video, via live interactions replaying comments and live filters. There will also be a dedicated portion of Facebook’s mobile app “where you can discover live […]
By: Kim Stokes, Managing Director, Digital Engagement
2016 MMC at SXSWAuthenticity, data-driven, real-time, #GenZ, scarcity, brand ambassadors, value, mobile, virtual… If you’re a marketer, you’ve probably used at least 3 of these buzzwords today. But these terms are all the new realities of what it takes for successful marketing in an increasingly multi-media, multi-channel and tech-evolved landscape.
By Ariana Finlayson
Coming out of my first SXSW Interactive experience, I had a few major takeaways: virtual reality is now, official festival sponsor United Airlines leaves a podium of free Stroopwafels unattended outside the Austin Convention Center’s Ballroom D, and millennials are SO last year.
By Kim Stokes
The age of the connected self is no longer a “thing,” but has truly arrived. People are now walking media with their bodies as storytellers, connected through their mobile screens, smartwatches, fitness trackers, glasses, and apparel. What does this mean for how we interact with brands, and each other, especially with the mounds of personal data that is now enabled at an exponential level?
By: Edwin Endlich, SVP, Content Strategy
At one of the opening sessions at SXSW, Doug Lenat, CEO of Cycorp stated that “If the interpretation of your data, is ANOTHER spreadsheet, there’s a problem.” I agree that the future of data, is going to be in the rise of the interpreter, the “Data Whisperer” – someone who can see the patterns in the numbers, and be able to articulate in a compelling and dynamic way – what that data is saying. And that isn’t going to be in Excel, PowerPoint, or any other software – it is going to be in-person, face to face – telling a story that pulls clients in, gets them believing and gets them to act.
News of Note
Instagram is revising its algorithm to reflect the strategy of parent company, Facebook. Instagram would shift away from the strictly reverse chronological order that the service has used since it began in 2010. Instead, Instagram will place the photos and videos it thinks consumers will most want to see from the people they follow toward the top of the feed, regardless of the time those posts were originally shared. The algorithm will impact how a brand rolls out content on the platform as it will become a pay-to-play model and likely switch to a Facebook content creation mindset with hero content promoted and limiting organic content from brands. Instagram is still telling agencies that un-promoted posts will be shown to all followers, just out of order and optimized for relevancy.
By: David Richeson, Digital Innovation
Virtual Reality is Cool, but is it Strategic for Brands?
While Virtual Reality (VR) was making a lot of noise at SXSW this year, the applications were still mostly in entertainment: two brands showed VR rollercoasters and I saw a video game and a helicopter ride over NYC. I also saw some very practical applications, like showing home floor plans to tour a home virtually.