Kim Stokes, MMC’s Deputy Director of Digital Integration was one of the “top measurement experts” interviewed by BurrelesLuce to get her take on measurement dos and don’ts.
When asked when she realized that her career was becoming measurement-focused, she recalled an “aha” moment: “I conducted a conversation landscape analysis on behalf of a client which revealed such a telling nuance in the organic conversation that they changed their whole marketing strategy around a specific product.”
And her most important piece of measurement advice? “Don’t use measurement just to measure results – measure all the time, particularly in advance of planning and then to course correct along the way.”
To which we can only add, “well said, Kim!”
You can read the full article here.
PRWeek has selected MMC CEO Marina Maher to be inducted into the 2014 PRWeek Hall of Fame. Maher will be recognized at a dinner in New York City on December 8 along with fellow inductees Bill Nielsen, former corporate VP, Johnson & Johnson; and Margery Kraus, founder and CEO, APCO Worldwide. Post-humous awards will be given to Dan Edelman, founder, Daniel J. Edelman and Ofield Dukes, president, Ofield Dukes & Associates.
According to PRWeek, the honorees were chosen based on their achievements in making outstanding contribution to the development of the communications industry, significant impact on the PR field beyond their organization, recruiting and mentoring a generation of communications professionals, thought leadership that shaped the profession or redefined our field and leadership of the organizations that unify and drive our profession’s development.
1. Your most essential work accessory: The Notebook
Not just our favorite chick flick, but also our MMC ‘bible.’ Attention to detail makes your work stand out – so take notes wherever you go. Whether you’re writing a reminder to use green tissue paper with a product request or getting the right information to write a pitch, every detail matters!
2. Prioritize your to-do list As a PR professional working on multiple accounts and the intern project, your to-do list will help you stay on task and organized. It’s also important to prioritize the items on your to-do list, as they change daily!
3. Ask questions! Your supervisor and your team are your support system. No question is off limits, so don’t be afraid to ask!
4. Spot #trends In addition to monitoring for your account, take the initiative to spot what’s #trending for clients. Identify relevant trends and suggest how your client can use them to their advantage.
5. Get involved at MMC! We got involved with MMC’s cause related initiative, She’s The First, raising money for the organization through a jewelry sale, manicures in the office, and selling cupcake grams (yes, we channeled our inner Martha Stewart to bake 300 cupcakes).
6. Mix & mingle while you smile and shine While your account work and the intern project are your priority, take the time to network with the talented professionals at MMC. Not only will you foster new relationships, but learning from others’ experiences might help you determine where your passions lie!
7. The Intern Project: a unique opportunity There’s no better time to step out of your comfort zone and unleash all your creative ideas. This is the most challenging yet rewarding part of the internship program, so give it all you’ve got. Not only will you learn what goes on behind a new campaign proposal, you’ll also learn the importance of storytelling – an essential at MMC!
MMC’s 2014 Interns: Shaina Cooper, Shannon Coy, Jeanine Guzman, Ali Forero, Suvesha Ramaswamy, Bria Rooney, Camilia Oriol, Puja Shah, Joanna Sheldon, Maddie Spagnola and Tori Stewart
Image courtesy of Depend
One in four Americans* experience bladder leakage. Depend brand launched “Drop Your Pants for Underwareness,” its largest effort to date to help break down the stigma of the issue and support the millions of people who have it.
To help raise Underwareness, MMC and Depend scored two discussions about the campaign on the TODAY Show in less than a week. TODAY Show’s Willie Geist sent out this tweet, which led to the first segment and social posts from the show on Twitter and Facebook. Kathie Lee Gifford discussed the campaign with co-host Hoda Kotb a few days later.
The Depend brand continued to ignite the movement with Drop Your Pants and Dance for Underwareness, a concert headlined by alt-dance group Capital Cities at Pier 97 in New York City. The concert attracted nearly 3,000 attendees (many of whom dropped their pants and donned Depend Underwear), including media from top entertainment and lifestyle websites such as Examiner.com Celebrity.
Finally, Depend brand partnered with celebrity talk show host and comedienne Sheryl Underwood, who has bladder leakage and wears Depend Underwear every day, to tell her personal story in an inspirational online video. Last week, MMC coordinated a media day with Sheryl who explained why she stands up for and dropped her pants for Underwareness to top-tier outlets like Huffington Post Live, Essence magazine and Examiner.com Women’s Health, among others.
Check out the online buzz with #DropYourPants and #Underwareness and visit www.underwareness.com for more information.
*between the ages of 20 and 85
MMC’s Nicole Kaldes suggests print journalists consider re-inventing themselves as content creators in today’s MediaDailyNews. Given the rise in brand journalism by brands like Asos, Net-a-Porter and Red Bull and the growth of print media’s custom content studios like The New York Times’ Brand Studio, Kaldes tells journalists that “brands need you more than ever.” You can read the full article here.
For the second year in a row, MMC has been named a “Top Place to Work in PR” by PR News.
In the award submission to PR News, MMC stressed its commitment to creating a culture that allows world class talent to excel and motivates MMC staff to approach every challenge with a “can do” spirit.
This award adds to the eight nominations MMC received last week from PR News for the Platinum Awards for client work, in many marketing, influencer and social media categories.
MMC is delighted to announce that Andrea Fassacesia, MMC’s Senior Vice President, HWB Media Specialist, has been named to the PRWeek 40 Under 40. Andrea joins an elite group of dynamic individuals under the age of 40 who are leading the charge for the next generation of communicators. She will be honored at a PRWeek dinner on September 16th.
Andrea, who joined MMC last year as a vice president, was selected for her understanding of what it takes to craft a “must cover” healthcare story and deliver clients’ messaging in top-tier media. She credits her background in account management to helping her understand overall client business goals, placing them at higher priority than her relationships with top-tier media. “If I feel a story angle isn’t newsworthy,” she says, “I always find ways to re-shape it. Clients and the account team should never have to ask me how to reshape a story; I always want to have the answer before they ask.” Andrea has also been a key player on many MMC Health & Well-Being new business pitch teams, including two in the last week.
This is the second year in a row that an MMC staffer has been selected for this award. Last year, Samara Finn, SVP of social media strategy, was honored for her expertise in harnessing the power of online influencers for MMC clients.