During the Sochi 2014 Olympic Winter Games, MMC and KSE joined Procter & Gamble, a Worldwide Olympic Partner, in welcoming moms and families of Olympians to the P&G Family Home. The P&G Family Home, the heart of the Thank You, Mom program, honored the role moms play in helping their kids achieve their dreams. To celebrate this important role, brands like Pantene®, Gillette®, Bounty® and Olay® helped serve 11,500 total guests from all over the world, every day of the Games.
From Opening to Closing Ceremonies, MMC and KSE were on site promoting the P&G Family Home via celebratory events with Olympians and their moms like Gold Medalist and Vicks ambassador Ted Ligety, Gold Medalist and Olay ambassador Jamie Anderson and Gold Medalists and Puffs ambassadors Meryl Davis and Charlie White. Placements to date for the P&G Family Home include World News with Diane Sawyer, Good Morning America and E! News.
Additionally, MMC and KSE supported the debut of “Tough Love,” P&G’s first spot created specifically for the Paralympics to continue to raise awareness for the event and the Paralympians who are among the most inspiring athletes in the world. The coverage has included Mashable, Huffington Post and GMA Live.
For more videos on how the P&G Family Home served as a home away from home for Olympians, moms and families, visit RaisingAnOlympianFilms.com.
MMC Hires Expert in Organizational Development and Change Management to Lead Human Resources Team
New York – MMC has appointed Diana Vienne, an executive with background in organizational effectiveness and change management to lead its Human Resources team. Diana, MMC’s new Executive Vice President of Human Resources and Organizational Development, has nearly 20 years of global business experience with Deloitte, PricewaterhouseCoopers and Stromberg Consulting (now Ketchum Change).
“Communications agencies like MMC are making significant strategic organizational changes and hiring talent with very different skill sets to meet new client needs. A human resources leader with Diana’s business and consulting knowledge versus the traditional human resources background is critical,” said Marina Maher, MMC President and CEO. “She will play a key role in evolving our business model and offerings, attracting and retaining more diverse talent and creating career opportunities that play to their strengths.”
Diana has worked on global projects that include functional redesign, implementation of executive talent management systems and programs, executive alignment, mergers and acquisitions. She consulted for the Human Capital and Strategic Change practices of Deloitte Consulting, PricewaterhouseCoopers and Stromberg Consulting (now Ketchum Change) for Fortune 100 companies before starting her own consulting business four years ago.
She will work with MMC’s Executive Team to align the agency’s leadership, people and teams with its business objectives.
Diana has a Masters in Business Education and Organizational Effectiveness from New York University, and a Bachelor of Arts in Economics and International Studies from Siena College. In addition, she has a certificate in Strategic Human Resources Management from the University of Michigan Business School. Diana lives in Westchester County with her husband and three children.
Image Courtesy of STAINMASTER®
STAINMASTER® PetProtect™ carpet was the first flooring sponsor ever at the 138th Westminster Kennel Club (WKC) Dog Show, a two-day event at Pier 94 and Madison Square Garden with the renowned, nationally-broadcast “Best in Show” grand finale.
At Pier 94, where the preliminary breed judging took place, STAINMASTER® and MMC covered the area with a 120′ x 70′ piece of STAINMASTER® PetProtect™ carpet and cushion system dyed in the WKC signature purple color, creating the perfect plush purple paradise, receiving over 50,000 foot and paw prints over the course of the show.
MMC and STAINMASTER® hosted editors from Access Hollywood, InStyle, Parade.com, Woman’s World, AllYou, Real Simple, Home Textiles Today, BlogHer, Mom Central Consulting, StrollerintheCity.com, and Examiner.com at the Best of Group confirmation competitions at Madison Square Garden, where STAINMASTER® PetProtect™ carpet was displayed at the entrance to the competition ring.
Visit www.STAINMASTER.com and throw us a bone on Facebook.com/STAINMASTER or Twitter @STAINMASTER.
Image Courtesy of Venus
Gillette Venus is all about helping women find their “perfect match”: a razor that truly delivers great results for smooth, beautiful skin. This year, Venus is celebrating the exciting launch of two new razors: the Venus Embrace Sensitive and Venus Snap with Embrace. At the official launch event, MMC and Venus hosted media influencers and their “perfect matches” (BFFs, moms and colleagues) to learn about the Venus products best matched to their skin and lifestyle needs. Attendees also participated in activities tailored to their lifestyles, such as indoor rock-climbing, surf set and yoga. The new Venus Embrace Sensitive and Venus Snap with Embrace will be available starting in March. Check out the online buzz with #VenusPerfectMatch.
Who knows Super Bowl dreams and epic hair better than Pittsburgh Steelers Brett “Da Beard” Keisel? No one. That’s why MMC leveraged Keisel and his legendary beard at the Super Bowl for the third year in a row to represent Head & Shoulders, the official shampoo of NFL locker rooms.
An expert on how to keep his hair and beard looking great all season long, Brett served as official Head & Shoulders “Hair Correspondent” during Super Bowl Media Day, where he conducted interviews with national and local media outlets including the New York Times, NBC Sports Radio and NFL Network and asked players from the Denver Broncos and Seattle Seahawks hairy questions, from pre-game rituals to who has the stand-out NFL beards. Click here to see the action.
To drive further awareness, MMC secured interviews for Brett with national media outlets including Examiner.com, ESPN SportsCenter, ESPN Radio Scott Van Pelt & Russillo, CBS Sports Doug Gottlieb, Yahoo! Sports Radio and FOX Sports 1. Finally, Brett took to the streets of New York City with one of Head & Shoulders’ most recognizable assets – teammate Troy Polamalu’s locks – to surprise fans and take pictures for social media.
Follow @HSforMen on Twitter to learn more about what Head & Shoulders is up to for the rest of the week.
Image courtesy of Marina Maher Communications LLC
MMC’s Susan Bean was quoted today in a story by Forbes.com about how television has continued to thrive in an age of new media because ofits ability to tell great stories.
Her quote and the story are below. And here’s a link if you want to post to your social channels.
“Human beings are uniquely wired to understand, remember and repeat stories,” said Susan Bean of Marina Maher Communications. “Marketers focus on storytelling for the same reason: if told well, they communicate key benefits and elicit an emotional response, which becomes associated with the brand.”
An article in Forbes.com today tells the story of how MMC’s agency-wide cause related program for She’s the First last year raised enough money to fund 43 educations for girls in Uganda and profoundly changed the agency as well.
Why was this employee program so successful? Check out the Forbes article here.