An article in Forbes.com today tells the story of how MMC’s agency-wide cause related program for She’s the First last year raised enough money to fund 43 educations for girls in Uganda and profoundly changed the agency as well.
Why was this employee program so successful? Check out the Forbes article here.
To kick-off Red Carpet season, MMC on behalf of P&G’s Beauty Brands invited online media influencers to discuss the season’s hottest trends in makeup, skin and hair. Celebrity makeup artist Amy Nadine and hairstylist Kylee Heath, dished on their red carpet experience, beauty predictions and commentary while viewing the People’s Choice Awards red carpet.
Media got their very own red carpet experience by trying out the trends and getting glam with the latest and greatest P&G Beauty products. Check out the online buzz with #RedCarpetGlam.
Images courtesy of Marina Maher Communications LLC
Today as part of their Thank You, Mom campaign for the 2014 Winter Olympic Games in Sochi, Procter & Gamble debuted the short online film “Pick Them Back Up” celebrating moms who pick their kids back up and encourage them to keep going to fulfill their dreams. In addition, as part of their commitment to moms of Olympians, the company announced the creation of the P&G Family Home Sochi 2014, which will serve as a ‘home away from home’ for moms and families during the games.
For the launch, MMC and KSE promoted the short film via a media day with former Olympic figure skater Kristi Yamaguchi. Kristi conducted interviews with lifestyle publications, including GMA Live, Yahoo! Shine, People.com TV and Accesshollywood.com. Placements to date for the campaign include Mashable and Huffington Post to name a few.
Lastly, MMC and KSE supported the launch through a Twitter Party with Fit Bottomed Girls igniting a conversation on Twitter around “Pick Them Back Up” and prompting fans to share how their moms have inspired them throughout their life.
A follow up to the London 2012 Olympic Games award winning short film “Best Job,” “Pick Them Back Up” will air on U.S. television on January 12th. For more videos on how Olympians are supported by their mothers, visit www.RaisinganOlympian.com.
Images courtesy of Eisai
A recent survey showed that more than 1 in 3 children with epilepsy (36 percent) keep their condition a secret because they don’t want to be treated differently, while nearly one in four parents (23 percent) also choose not to disclose the diagnosis in an effort to protect their child from stigma. To help raise awareness and educate children about epilepsy, MMC’s client, Eisai Inc., a leader in the epilepsy community, supported the development of a first-of-its-kind comic book in the U.S. “Medikidz Explain Epilepsy.”
The book tells a fictional story based on the life experiences of 14-year-old Jack, who is navigating middle school while living with epilepsy. Jack is joined by a team of five superheroes (the “Medikidz”) on a mission to help explain epilepsy to children living with the condition, as well as their peers. The book addresses the mechanics, diagnosis, and treatment of epilepsy.
The MMC team promoted the availability of “Medikidz Explain Epilepsy” via print and broadcast media interviews with Jack, the comic book’s star; Dr. John Mytinger of Nationwide Children’s Hospital, a child neurologist and peer reviewer of the book; and Eisai spokesperson Laurie Landau.
You can visit the multimedia news release about the initiative here.
Image coutesy of MMC
Spread holiday cheer this season with the hottest gifts for everyone on your list. We asked MMCers what gifts they’re giving this year and pinned our favorites onto an MMC 2013 Gift Guide Pinterest Board! If you’re still shopping for gifts, our guide has everything from the tried-and-true to the creatively unexpected. Whether the person on your list is tech savvy or a budding fashionista, we’ve got you covered. What are you gifting for your family and friends this holiday season?
Image courtesy of WOMMA blog
We’re excited to share that the Depend brand program, the Great American Try On, was featured in the WOMMA blog today, showing how the brand used “shock & awe” to reach the target and change perceptions of the brand. In 2013 the program won 12 industry awards. To check out the full blog post click here.
Image courtesy of Handbags & Hearts
Lisa Clough of WomenHeart was interviewed in this week’s PRWeek about MMC client Bayer Healthcare and Handbags & Hearts, a national patient-education campaign designed to educate women about the importance of carrying aspirin in the event of heart attack symptoms. MMC garnered media coverage for the program in national outlets including the Today Show, Rachael Ray, Morning Joe, People. Tweets and Facebook posts about the campaign reached 312,000 consumers and generated more than 85,000 Facebook shares. In addition, the program raised $200,000 for WomenHeart, the patient advocacy partner. You can read the full article here.