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Secret Mean Stinks Hosts Second Annual Biggest. Assembly. Ever.

MMC News Item Photo

(Image Courtesy: Secret Mean Stinks)

In an effort to empower students to rise above mean behavior and bring an end to girl-to-girl bullying, Secret Mean Stinks and the upcoming comedy film, ‘The DUFF,’ partnered to spread messages of nice to more than 20,000 students around the country through Secret Mean Stinks’ live-streamed second annual Biggest. Assembly. Ever. on Feb. 4. Keenan West, host, anti-bullying advocate and Mean Stinks spokesperson, led almost 400 students from host school Los Alamito High School in California while almost 350 other schools tuned in via livestream, sharing inspiring messages and learning how to end bullying. ‘The DUFF’ stars Mae Whitman, Bianca Santos and Skyler Samuels appeared at the assembly, with costar Bella Thorne sending a special video message to students sharing her personal bullying story.

Mean Stinks helped shift the online conversation from negative to positive by encouraging students to use their smart phones to do “Nice Takeovers,” flooding Twitter, Snapchat, Instagram and Facebook with thousands of messages about niceness. With the MMC Mean Stinks team driving the conversation on all platforms, #MeanStinks became the third national trending Twitter hashtag.

MMC also facilitated media interviews with the stars of ‘The DUFF’ Bella Thorne, Mae Whitman, Skyler Samuels and Bianca Santos leading up to and during the assembly to help drive RSVPs from schools and students around the country, while encouraging students to continue to #gangupforgood and spread nice among their friends, in their schools and their online interactions.

You can find the latest buzz on the Secret Mean Stinks Biggest. Assembly. Ever. on Self.com, Her Campus, Sweety High and Girl’s Life, and view the official press release here. To watch the Biggest. Assembly. Ever. in full, please visit MeanStinks.com.

Pittsburgh Steelers Brett “Da Beard” Keisel Returns for Super Bowl XLIX as Head & Shoulders Official Hair Correspondent

Super Bowl Week has officially kicked off in Phoenix and the MMC Head & Shoulders team is onsite ensuring that everyone’s hair is 100% flake-free and looking great leading up to the big game. As part of Head & Shoulders’ Super Bowl activation, Pittsburgh Steelers Brett “Da Beard” Keisel returned for his fourth year as the Head & Shoulders “Official Hair Correspondent,” driving brand messaging with sports media interviews and encouraging consumers to visit the Head & Shoulders “Under the Helmet” #FlakeFreeZone exhibit at NFL Experience, where fans can engage with an interactive photo booth and receive product samples.

Image Courtesy: Head & Shoulders

Image Courtesy: Head & Shoulders

MMC facilitated Brett’s interviews with ESPN “SportsCenter” and “SVP and Russillo” where he talked about representing Head & Shoulders for the fourth year. Brett then conducted interviews with NBC Sports “Pro Football Talk,” Yahoo! Sports Radio and FOX Sports Radio “Jay Mohr Sports” at Radio Row. Finally, Brett stopped by the #FlakeFreeZone exhibit for a photo moment under the helmet. Brett also selected two unsuspecting Steelers fans and surprised them with Super Bowl tickets!

Brett returned to Super Bowl Media Day as official “Head & Shoulders Hair Correspondent” where he and his legendary beard asked New England Patriots and Seattle Seahawks players hairy questions, which was picked up by national broadcast outlets including ESPN “SportsCenter” and NFL Network “Super Bowl Live.” The MMC team compiled Brett’s interactions as the Official Hair Correspondent into a video, which can be viewed on the Head & Shoulders YouTube page. In addition to capturing video content, Media Day provided MMC an opportunity to secure additional national media interviews with Brett including USA Today and Boston Globe.

For more information, check out Head & Shoulders on Facebook and follow @HeadShoulders on Twitter and Instagram.

 

MMC’s Head & Shoulders Team Lands An EOnline Exclusive

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Image Courtesy: EOnline.com

The MMC Head & Shoulders team secured an exclusive with EOnline.com for the launch of the brand’s new “Mom Knows Best” TV spot starring Sofia Vergara and her son Manolo. In November 2013, the brand partnered with Sofia and her family for a unique campaign that showcased the gorgeous, flake-free hair of 8 out of 9 Vergaras – all of whom use Head & Shoulders! This is the third ad that Sofia and her family have been a part of since the partnership began. The EOnline.com article includes behind-the-scenes footage of Sofia on-set and describes Sofia as “#blessed” for having “long, gorgeous locks” — we couldn’t agree more!

For more information, check out Head & Shoulders on Facebook  and follow @HeadShoulders on Twitter and Instagram.

MMC and Venus Have Moves Like No Other

 

Image Courtesy: Elisa Negrin

Culminating from over five years of research and tested on over 7,000 legs, Gillette Venus introduces NEW Venus Swirl™ – the first and only razor with FLEXIBALL™ for multi-dimensional movement to navigate tricky areas and contour significantly better on knees and ankles. At the official launch event, MMC and Venus partnered with dancer, actress and artist Julianne Hough, known for having her own moves like no other. Together with global online dance community Dance On, Hough and Dance On brought to life the movement of the razor by helping find the curator of a new dance move, “The Swirl.” MMC hosted media influencers as they watched aspiring dancers compete to have their version of “The Swirl” become the brand’s signature dance move, before learning how to do The Swirl from celebrity dancer and choreographer Jasmine Meakin.

The new Venus Swirl™ razor is available starting this month. Check out the buzz so far on Boston Globe, Huffington Post and ALLURE.com or online with #MovesLikeNoOther.

P&G Fabric Care Holds Its Second Annual Future Fabrics Event

P&G and MMC hosted over 120 media and fashion, home and lifestyle influencers at its second annual P&G Future Fabrics event themed around The Fabric of the Senses.

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Image Courtesy: Fabric Care

Hosted by style expert George Kotsiopoulos and presenters, Sabine LeChatelier of Premiere Vision, Dr. Lawrence Rosenblum, a professor of cognitive science at the University of California and Director of Research and Development at P&G Margarita Bahri-keeton,  the event brought together the cognitive science of multi-sensory perception and fabric care to explore why we fall out of love with our clothes. Research has shown that women tend to wear only 20% of their clothes, 80% of the time – that’s a lot of unworn clothes in our closets! To help people take their closets from “someday clothes” to “go-to clothes,” P&G unveiled its 3-step FiberScience approach to fabric care – Clean, Protect, Enhance – and how that is expressed through clothing’s Look, Feel and Scent to preserve and improve the multi-sensorial fabric attributes that influence our relationship with clothes.

A new collection of 14 machine-washable looks designed by renowned fashion designer Giles Deacon exclusively for the Tide and Downy brands was also unveiled at the event, further changing attendee’s ideas of what can be washable.

Attendees included outlets like CNN/CNN.com, InStyle, Family Circle, Teen Vogue, Lucky.com, Elle and Style.com. Coverage has already started to come through on HAPPI.com, via a press release and socially. Follow the conversation on Twitter and Instagram with #PGFutureFabricsNYC!

Venus and MMC Launch “Use Your And” Campaign

Venus

Image Courtesy: Venus

Today, Gillette Venus – the world leader in female hair removal –  and MMC are launching the “Use Your And” campaign across the globe to inspire women and girls to stand-up against one-dimensional labels, encouraging them to #UseYourAnd and unleash the innate potential inside all women. All women have “ANDs” – they are the unique qualities, attributes and characteristics that make her who she is – but they often are limited by one-dimensional labels. In fact, a new Global survey led by MMC and Wakefield Research revealed that most women around the world have felt labeled starting as young as 10 years old and nearly half say those labels have had a negative effect on their lives.

To educate women on instances of labeling and realize their potential, MMC coordinated a global partnership with Claudia Chan, Founder of S.H.E. Summit Global Conference & Women’s Empowerment Expert. Claudia’s expertise lies in making empowerment and mentorship available to all women with the belief that if women lead their optimal lives and realize their potential, they will change the world.

To learn about the new campaign, take a look at the The Story Behind Use Your &,  created by MMC. This video complements the new campaign “AND Stand” video launched today, encouraging women to use their ANDs. Both videos feature the re-mastered recording of the Venus brand’s iconic ‘She’s Got It’ song – modernized for the future.

Venus and MMC invite you to share the “AND Stand” video  through social media to inspire other women to reach their full potential.  When you do it, be sure to tell us all about your &’s as well.

Visit  GLAM and Yahoo Beauty to read more.

MMC’s Amber Meredith, Ronna Waldman Score PR News People Awards

Amber Meredith Agency Account Manager of the YearAmber Meredith

Amber Meredith, MD, Deputy Director of MMC Consumer was honored today with the PR News Agency Account Manager of the Year award.  Ronna Waldman, MMC’s Vice President of Broadcast Strategy received the same award in the Media Relations Professional of the Year category.  The PR News award ceremony was held today at the National Press Club in Washington, DC.

The PR News People Awards showcase top talent, innovators and passionate professionals who make communications matter in the marketplace.  Both Meredith and Waldman demonstrated excellence in client service, leadership, teamwork, financial management and other skills essential for successful communicators.  Both were also honored for their ability to solve problems and approach every task with a “can-do” attitude.

Ronna Waldman Media Relations Professional of the YearRonna Waldman

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