P&G and MMC hosted over 120 media and fashion, home and lifestyle influencers at its second annual P&G Future Fabrics event themed around The Fabric of the Senses.
Image Courtesy: Fabric Care
Hosted by style expert George Kotsiopoulos and presenters, Sabine LeChatelier of Premiere Vision, Dr. Lawrence Rosenblum, a professor of cognitive science at the University of California and Director of Research and Development at P&G Margarita Bahri-keeton, the event brought together the cognitive science of multi-sensory perception and fabric care to explore why we fall out of love with our clothes. Research has shown that women tend to wear only 20% of their clothes, 80% of the time – that’s a lot of unworn clothes in our closets! To help people take their closets from “someday clothes” to “go-to clothes,” P&G unveiled its 3-step FiberScience approach to fabric care – Clean, Protect, Enhance – and how that is expressed through clothing’s Look, Feel and Scent to preserve and improve the multi-sensorial fabric attributes that influence our relationship with clothes.
A new collection of 14 machine-washable looks designed by renowned fashion designer Giles Deacon exclusively for the Tide and Downy brands was also unveiled at the event, further changing attendee’s ideas of what can be washable.
Attendees included outlets like CNN/CNN.com, InStyle, Family Circle, Teen Vogue, Lucky.com, Elle and Style.com. Coverage has already started to come through on HAPPI.com, via a press release and socially. Follow the conversation on Twitter and Instagram with #PGFutureFabricsNYC!
Image Courtesy: Venus
Today, Gillette Venus – the world leader in female hair removal – and MMC are launching the “Use Your And” campaign across the globe to inspire women and girls to stand-up against one-dimensional labels, encouraging them to #UseYourAnd and unleash the innate potential inside all women. All women have “ANDs” – they are the unique qualities, attributes and characteristics that make her who she is – but they often are limited by one-dimensional labels. In fact, a new Global survey led by MMC and Wakefield Research revealed that most women around the world have felt labeled starting as young as 10 years old and nearly half say those labels have had a negative effect on their lives.
To educate women on instances of labeling and realize their potential, MMC coordinated a global partnership with Claudia Chan, Founder of S.H.E. Summit Global Conference & Women’s Empowerment Expert. Claudia’s expertise lies in making empowerment and mentorship available to all women with the belief that if women lead their optimal lives and realize their potential, they will change the world.
To learn about the new campaign, take a look at the “The Story Behind Use Your &”, created by MMC. This video complements the new campaign “AND Stand” video launched today, encouraging women to use their ANDs. Both videos feature the re-mastered recording of the Venus brand’s iconic ‘She’s Got It’ song – modernized for the future.
Venus and MMC invite you to share the “AND Stand” video through social media to inspire other women to reach their full potential. When you do it, be sure to tell us all about your &’s as well.
Visit GLAM and Yahoo Beauty to read more.
Amber Meredith, MD, Deputy Director of MMC Consumer was honored today with the PR News Agency Account Manager of the Year award. Ronna Waldman, MMC’s Vice President of Broadcast Strategy received the same award in the Media Relations Professional of the Year category. The PR News award ceremony was held today at the National Press Club in Washington, DC.
The PR News People Awards showcase top talent, innovators and passionate professionals who make communications matter in the marketplace. Both Meredith and Waldman demonstrated excellence in client service, leadership, teamwork, financial management and other skills essential for successful communicators. Both were also honored for their ability to solve problems and approach every task with a “can-do” attitude.
GorkanaGroup has published a profile on Samara Finn, MMC’s Senior Vice President and “guru” on all things related to online influencers.
GorkanaGroup is a media database and portal for PR and media professionals. Samara shares some of her secrets for success, what she reads in the morning, her advice for the next generation of communicators and what her guiltiest pleasure is.
The GorkanaGroup website has the full story.
Kristen with Starfish Scholars
(Image Courtesy: Kristen Tully)
Kristen Tully had the opportunity last month to travel 2,000 miles to Guatemala to meet some of the scholars MMC supports through She’s the First, which sponsors girls’ education in low-income countries to create first-generation graduates and our next generation of global leaders. She attended a secondary school graduation for these rural indigenous girls; a seminal milestone considering they live In a country where only 14 percent of rural girls finish the sixth grade. Along the way, she learned how to make tortillas, fly a giant kite and even zipline. And her advice to people who want to help others? “Don’t ever underestimate your contributions, as small as you may think they are. Every little contribution we make adds up to something.”
Now there’s some good advice for #GivingTuesday!
You can read the full story on Yahoo! Travel here.
Marina Maher Communications (MMC) has appointed Managing Director Kim Stokes to Deputy Director of Digital Integration, a newly created role at the agency.
Stokes manages the Digital and Social Media practice within the Creative Catalyst Group (CCG), overseeing digital and social media strategy and execution across the agency. She has deep experience developing social media strategy for consumer, healthcare and technology brands, including development and management of owned assets, brand reputation, product innovation, and influencer engagement.
“Since joining MMC in 2013, Kim has made an extraordinary contribution to MMC,” said MMC CEO Marina Maher. “She has integrated social and digital strategy throughout the agency, and significantly contributed to agency growth.”
“Kim has the talent, the business acumen and the team to pioneer new ways to enable our clients’ brands to break through in the ever evolving integrated media landscape,” said Susan Bean, Executive Vice President of the Creative Catalyst Group.
Prior to joining MMC, Kim was Senior Vice President, Global Digital Strategy at Hill + Knowlton Strategies in New York. She led the digital practice for the Eastern Region and International in the U.S., advising clients on their online strategies for brand reputation, issue management and product or service launches.
Kim also spent seven years working in Beijing, China advising multi-national companies on their strategies for growth and is fluent in Mandarin.
MMC’s Ariana Finlayson accepts two Gold WOMMY’s at the WOMMA Awards Dinner
MMC has received two Gold WOMMY Awards at the Word of Mouth Marketing Association (WOMMA) Awards Dinner in Los Angeles.
The two awards went to:
- Head & Shoulders for its “Season of the #Whiff” campaign: “Introduction” Award
- U by Kotex for its “Generation Know” program: “Influencer” Award
According to WOMMA, the Introduction Award is given to “the best word of mouth communication program to introduce a new product or service.” The Influencer Award honors “the most effective/creative use of an influencer marketing program to achieve a business outcome.”
The WOMMY Awards celebrate word of mouth marketing and recognize the industry’s most inspiring work.