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MMC Campaign for U by Kotex Wins Two Big Apple Honorable Mentions

PRSA

(Image Courtesy: PRSA)

MMC’s U by Kotex “Save the Undies” program for Kimberly-Clark has been awarded two Big Apple Honorable Mention awards in the Consumer Products and Integrated Communications categories.  The program, conducted in partnership with Crowdtap, an agile insights and social influencer platform, won a  Gold SABRE for Social Media last month.   The Big Apple Awards, from the Public Relations Society of America, are the gold standard of excellence for PR practitioners in the New York area.

Diana Littman Paige Named a Luminary by the Healthcare Businesswomen’s Association

Diana Littman Paige, MMC’s Executive Vice President, Consumer Lifestyle & Health was honored as an industry Luminary by the Healthcare Businesswomen’s Association at HBA’s Woman of the Year (WOTY) luncheon today in New York City.  Since joining MMC in 2007, Diana has developed the Health & Well-Being practice into a marketing powerhouse that represents a wide range of pharmaceutical and consumer health brands, including Merck, Bayer, Novo Nordisk, Eisai, Celgene and more. In 2014, Diana took on leadership of Rx Mosaic as a specialty division of MMC, focused solely on pharmaceutical and scientific communications.

HBA Diana Honored as Luminary Web and Social Post

Under Diana’s leadership, MMC Health & Well-Being was named Health Care Agency of the Year by the Holmes Report in 2012 and her healthcare clients have been honored with some of the most prestigious awards in the communications industry: a Platinum SABRE for Best Campaign of the Year, Global SABREs for Marketing to Youth and Marketing to Women, Silver Anvil, PR Week Healthcare Campaign of the Year and multiple Effies and WOMMYs for integrated campaigns. In 2010, Diana was named to PR Week’s 40 Under 40, recognizing those who represent the future of the communications industry.

Diana attributes her success in part to mentors that encouraged her to “stretch, experiment and grow.”

“Throughout my career, I’ve been surrounded by strong leaders who have both directly and indirectly shaped my approach to client and agency leadership. I’ve been fortunate to have an incredible mentor in Marina – she has always shared open and honest feedback, given me ample room to “figure it out,” and taken time to celebrate successes,”  she said, adding “This award has inspired me to give even more back to the rising stars who represent the future.”

“This award is so well deserved for Diana,” said MMC CEO Marina Maher.  “She has made an incredible impact at MMC, and not just for her success in building our clients’ brands, but for  the caring culture she fosters internally.  What I admire most about Diana is the confidence with which she makes decisions and her conviction in carrying them out.  Those are the qualities of a true leader.”

Diana joins the 2015 class of HBA Luminaries with 25 other women whose impact in the healthcare industry will continue to be recognized for years to come.

The HBA is dedicated to advancing the careers of women in the healthcare field worldwide.  According to HBA, The Luminary Award honors healthcare professionals “who actively mentor and sponsor others, with a track record of helping other women’s careers, and is a shining example of transformational leadership.”

What Are Marketers Doing Wrong When Marketing to Women? Experts Weigh In

YT

At the recent Marketing to Women conference, MMC asked some experts what marketers are doing wrong when they market to women.  Check out this short video to see what marketers at leading companies had to say.

Merck for Mothers and #WITW Urge Participants to Embrace the “I” in Influence

The MMC Merck for Mothers team attended the Women in the World Summit in NYC from April 22-24.  The Women in the World Summit gathers world leaders, industry icons, movie stars and CEOs with artists, rebels, peacemakers and activists to draw attention to the struggles and triumphs of women around the globe and share their plans of action.

Image Courtesy: Women in the World Summit

Image Courtesy: Women in the World Summit

To help raise awareness of maternal mortality – the cause behind Merck for Mothers’ 10-year, $500 million initiative – we challenged attendees to Embrace the “I” in Influence by raising awareness among their social networks. Many people don’t think that they alone have the power to make a difference when it comes to maternal mortality. But the simple act of sharing information with people you know can go a long way in helping to inform expecting families about potential pregnancy complications and encouraging them to speak to their health care provider if something doesn’t feel or seem right before or after birth.

To show attendees how big of an impact they could have, we provided a quick, three-question quiz to calculate their social reach, and at the end of the three days, attendees discovered that together, they could impact more than 650,000 people if they used their social networks to help #EndMaternalMortality.

Other activities at Women in the World included a high-energy panel discussion with Merck for Mothers’ Executive Director Dr. Priya Agrawal, a lounge full of dynamic content to educate and inspire the 2,500 attendees, and amplified communications through Merck for Mothers’ award-winning Facebook page and recently launched Twitter channel.

Want to find out how big of an impact you can have? Take our Influence Quiz!

MMC Wins Creative Agency of the Year at SABRE Awards

2015-05-06 11.33.33

(MMC’s Paris Bowe, Raina Bahu and Diana Littman Paigewith one of three awards won at the Holmes Report SABRE Awards.)

 

MMC was named Creative Agency of the Year last night at the Holmes Report SABRE Awards.  The agency also received the award for Specialist Agency of the Year.

In addition, MMC received an award for the Social Media/Social Networking campaign of the year for client Kimberly-Clark’s U by Kotex “Save the Undies” along with Crowdtap, an agile insights and social influencer platform.

We thank our clients and staff for making these honors possible!

Danae Danta Named Member of the Month by Hispanic Public Relations Association

MMC’s Danae Danta, a Vice President on COVERGIRL, has been named Member of the Month by the Hispanic Public Relations Association (HPRA).

Danae

In a Q&A about her professional life, Danta was asked about the best advice she received during her career.  “Do You! There is nothing more powerful or unique than being unapologetically yourself. I am automatically drawn to people like that and look to bring my personal flair to anything I do. It’s critical to personal career growth, I’d say all great leaders (or at least the ones that I admire) do that and do it well.”

Danta also advises her fellow Hispanic PR professionals to “use your heritage as a selling point,” and to make sure “you are up on the latest trends in the industry and breakthrough ways to reach consumers through storytelling and PR.”  Her final piece of advice? “Learn to be flexible and scrappy…you can’t deliver success without the ability to change, grow and roll with the punches.”

The HPRA mission is “to advance the practice of Hispanic public relations as a marketing discipline; to serve as the voice for professionals working in the Hispanic communications field nationwide; to empower its member through support, resources and education.”

 

MMC and Tide Take on the Kentucky Derby

Tide

Image Courtesy: Tide

The Kentucky Derby is the fastest two minutes in sports… and the dirtiest! Tide has been the trusted laundry detergent of Churchill Downs for nearly a decade, washing over 600 jersey silks in over 35 pounds of Tide detergent each week. Whether it’s in the infield, at Millionaire’s Row or on the racetrack, jockeys and patrons dress to impress. With prized silks and Derby fashions on the line, Churchill Downs and its fans turn to Tide to make sure jockey silks and Derby fashions stay clean, colorful and bright.

MMC created an unforgettable Kentucky Derby weekend for top tier media guests to experience just how important Tide detergent is at Churchill Downs and to the historic race. The weekend included an exclusive tour of the Churchill Downs Jocks Room where they learned the history of jockey silks and witnessed Tide’s powerful performance firsthand; elite access to the Churchill Downs paddock to see the saddling process before viewing the races trackside; and watching the official 141st Kentucky Derby race decked out in pastels and fancy hats.

Check out post event coverage on Mashable, Yahoo! Style and Times Square Chronicles. See what people are saying about Tide at the Derby with @ChurchillDowns and @Tide on Twitter and @churchilldowns and @TideLaundry on Instagram, or continue to follow the action with #getsitout.

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