News of Note Snapchat revealed the upcoming roll-out of a “Memories” feature, which will allow users to save their snaps on the app. This is the first time Snapchat will enable users to widely share photos that weren’t taken “in the moment,” however memories shared to a story will still appear for 24 hours. Ultimately this occurred as a result of Snapchat’s […]
Every week, MMC’s “hive” of trendsensors share their top five up-and-coming digital, tech, social and cultural trends to watch. Let It Snow! The Hottest New App out of Korea An app called Snow has been rising in popularity in Korea. Dubbed the “Korean Snapchat,” the app looks almost identical to the Snapchat we know and […]
Diana Littman, CLIO Health Juror and Executive Director of Healthcare and Consumer at MMC, shares her thoughts with Clios.com on how creativity is essential in healthcare and why earned communications are at the core.
News of Note
Facebook will change news feed to focus on friends and family. On Wednesday, Facebook confirmed that it plans to make a series of changes to its newsfeed algorithm so that it will more favorably promote content posted by the friends and family of users. We have been hearing rumors about this update, discussing it for some time and ultimately believe it will enhance the importance of having dedicated fans opted into each brand. We have reached out to our Facebook representatives regarding the shift for their POVs and will continue to keep you updated on its potential impact on brands.
Every week, MMC’s “hive” of trendsensors share their top five up-and-coming digital, tech, social and cultural trends to watch. Miami is emerging as America’s Next Fashion City Miami, previously known as a hub for garment manufacturing, is now emerging as a leader in the fashion industry. With Miami Swim Week, Art Basel and several designers […]
News of Note
This year’s Lion Health Festival, a specialty healthcare show created by Cannes Lions, focused on creative issues that most pharma marketers are currently grappling with. The desire to incorporate technology into marketing programs was a main point of discussion which led to several key takeaways:
News of Note
Facebook will allow desktop users to leave a video as a comment on a post. The video can be uploaded from the computer or filmed in real-time and sent similarly to an image. This upgrade follows the altering of the platform’s algorithm to push live videos higher in the consumer’s news feed. Facebook is yet to confirm when the update will roll out to iOS and Android users and if the video comments will help boost the reach of the original post.