MMC is sponsoring a panel at the Holmes Global Summit on October 29th on The Hidden Power of Earned. The panel will explore how earned has become an engine that is the new catalyst exploding the power of social, traditional, and online media. The panel is moderated by Susan Bean, EVP of MMC’s Creative Catalyst Group with Jeff Pyatt, Head of Global PR and DR Initiatives at Outbrain and Olivia Herron, VP of Brand Strategy for Curalate, who each bring different perspectives to how people discover and engage with content online.
Archive for the ‘MMC News’ Category
Marina Maher Communications (MMC) today announced it has acquired Rx Mosaic, an Omnicom healthcare communications agency with an expertise in specialty pharmaceutical brands. Rx Mosaic will remain independent as a complementary specialty division of MMC.
Diana Littman Paige, executive vice president of MMC’s Health & Well-Being practice, adds oversight of Rx Mosaic to her current responsibilities. Michele Schimmel, a 20-year healthcare communications veteran and managing director of MMC’s Health & Well-Being practice has assumed day-to-day management of the specialty agency.
MMC Health & Well-Being which celebrates 10 years of growth in 2014, makes health and medicine relevant to patients, physicians and other healthcare influencers by bringing together the best of two key disciplines: expertise in consumer marketing and grounding in scientific and industry knowledge. It has consistently been recognized by clients and the industry for expertise in brand building through awards including Healthcare Campaign of the Year by PRWeek (2013) and Healthcare Agency of the Year by The Holmes Report (2012).
“Our partnership with Rx Mosaic will benefit clients at both agencies,” said Littman Paige. “MMC clients will benefit from Rx Mosaic’s high-science approach to communications and experience in advanced medical therapies. “And Rx Mosaic clients will have access to broader resources, including MMC specialists in health and consumer lifestyle marketing, creative services, strategy and insights, experiential events and social and mainstream media.
Littman Paige said she and Schimmel will work with Rx Mosaic to develop the same best practices in leadership, client management and talent development that have been key to success at MMC.
Rx Mosaic, with expertise in science communications, advocacy, social media, issues and brand marketing, serves clients including Teva Pharmaceuticals, Valeant Pharmaceuticals Inc., Eisai and Pfizer.
Image Courtesy: MMC
MMC captured two awards for digital campaigns for both consumer and healthcare clients at the PR News awards luncheon today. It also won the Agency Elite Award in Community Relations.
The agency Digital PR Awards went to:
- Digital Marketing Campaign ($100,000 and under): Secret/ Diana Nyad
- Twitter Communications: H&S Season of the Whiff
MMC received an honorable mention for Cause Marketing/ CSR (Merck for Mothers), Online Community (Merck for Mothers) and Influencer Communications (U by Kotex).
Kristen Tully, Management Supervisor, was also awarded an Honorable Mention for the PR News Agency AWE Professional Award.
Marina Maher Ketchum (MMK) won big at last night’s CLIO awards with our P&G Thank You Mom campaign. The awards, given to the MMC and Ketchum teams that partner as MMK for client Procter & Gamble, were for support of P&G’s sponsorship of the 2014 Olympic Winter Games.
“The CLIO Awards honor groundbreaking work that pushes the boundaries of creativity,” said MMC CEO Marina Maher. “And that’s just what our MMK team did, delivering a huge return in purchase intent, an increase in P&G equity and brand message pull through.”
The P&G campaign won a Silver CLIO in Public Relations: Brand Development and a Bronze CLIO in Public Relations: Corporate Image. It was also shortlisted for a Public Relations: Special Event award.
“CLIO Awards represent one of the highest creative honors in marketing, said Rob Flaherty, senior partner, CEO and president of Ketchum. “Our winning campaigns, including those executed as part of our partnership with Marina Maher Communications as MMK, reflect sound strategies that achieved meaningful business results, fueled by creative execution that resonates with consumers.”
MMC’s U by Kotex Generation Know program for Kimberly-Clark has been awarded a Global SABRE by the Holmes Report. This program won a Gold SABRE earlier in the year. The award, given to the 50 best PR campaigns in the world, will be presented at the Holmes Global Summit meeting in Miami, October 29th. According to the Holmes Report, out of more than 5,000 entries, this campaign was in the top 1% of all the work the SABRE judges saw.
MMC has again been named a Top Place to Work in PR by PRNews. In its article about the agency, PRNews called out how MMC has worked to differentiate the agency, “by creating the kind of culture that allows world-class talent to excel.”
MMC also was honored with three PRNews Platinum awards in social media and for global work on P&G with Omnicom partner Ketchum. The three awards:
- Facebook: Merck for Mothers Facebook page
- Twitter: Secret #FearlessNyad sponsorship of Diana Nyad’s epic Cuba to Florida swim
- Global (with Ketchum): P&G “Thank You Mom” sponsorship of the 2014 Winter Olympics
The agency received five honorable mention awards for Cause-Related Marketing (U by Kotex), Employee Relations (MMC for a Cause program), Event Marketing (Gillette Venus), Influencer Communications (U by Kotex) and Social Media (Head & Shoulders).
Kim Stokes, MMC’s Deputy Director of Digital Integration was one of the “top measurement experts” interviewed by BurrelesLuce to get her take on measurement dos and don’ts.
When asked when she realized that her career was becoming measurement-focused, she recalled an “aha” moment: “I conducted a conversation landscape analysis on behalf of a client which revealed such a telling nuance in the organic conversation that they changed their whole marketing strategy around a specific product.”
And her most important piece of measurement advice? “Don’t use measurement just to measure results – measure all the time, particularly in advance of planning and then to course correct along the way.”
To which we can only add, “well said, Kim!”
You can read the full article here.