Image Courtesy of Head & Shoulders
Want to know the secret to Sofia Vergara’s fabulous hair? Head & Shoulders. A shampoo that Sofia and her entire family have used for generations. In fact, 8 out of 9 Vergaras use H&S. So if you had the chance to work with just one Vergara or the whole family of Vergaras, what would you do? MMC recommended the brand sign the whole family to bring the partnership to life in a unique and authentic way.
To officially launch the campaign, Sofia was joined by her son Manolo and niece Claudia on “Good Morning America” on Monday. Noting that this was the first campaign she’s done with her family, Sofia shared how all of the Vergaras use Head & Shoulders and highlights that the campaign was one of the most fun things she’s done this year. GMA also featured exclusive behind-the-scenes b-roll footage from the TV shoot and final commercial spot ran. The segment can be viewed here.
Sofia also conducted interviews with several national women’s magazines including InStyle, Shape and Redbook to name a few. Visit the Head & Shoulders Facebook Page for more information on what Sofia and her family are up to this season
Image Courtesy of Poise
Light Bladder Leakage, LBL, the spritz. No matter what you call it, one in three women experience common little leaks that can be triggered by everyday occurrences like coughing, sneezing, laughing and exercise. Even more surprising is that many women who experience LBL use feminine care products or nothing at all to manage their LBL because they don’t know there are solutions designed specifically for it or because they don’t think incontinence products are for them. But that’s all going to change, thanks to Poise!
Poise has launched new, shockingly thin and surprisingly absorbent Poise Microliners, featuring SAM (Super Absorbent Material). The thinnest liners in the light incontinence category, Poise Microliners are designed specifically for LBL and stay three times drier than period liners to help women manage their LBL with confidence.
MMC is supporting the launch of new Poise Microliners with a mix of traditional and digital tactics to encourage women to meet SAM (Super Absorbent Material). Read more about new Poise Microliners on MediaPost Marketing Daily, and visit www.Poise.com to meet SAM (Super Absorbent Material), learn about Poise pads and liners and request a free sample.
Image Courtesy of Women in the World
For the second year in a row, Merck for Mothers raised awareness of maternal mortality as a proud sponsor of the Women in the World summit in April.
Merck Chairman and CEO Ken Frazier participated in a panel moderated by journalist Soledad O’Brien on the latest advances against maternal mortality in developing nations and in the U.S.
Attendees were asked to help in the fight to ensure a healthy pregnancy by making sure loved ones “have a PEP Talk” with their doctors and/or health care professionals about potential pregnancy complications associated with the three leading causes of maternal death in the U.S.
Merck also announced an exciting new collaboration with Ferring Pharmaceuticals and World Health Organization. To learn more about this partnership, read the press release here.
Image Courtesy of Mederma®
MMC recently joined forces with Mederma®, the #1 doctor and pharmacist recommended brand for scars, to support its family of leading Mederma® scar products and Mederma® Stretch Marks Therapy.Last week, MMC and Mederma® launched the brand’s latest innovation — Mederma® PM Intensive Overnight Scar Cream, a new one-of-a-kind scar cream specifically formulated to work at night, when skin naturally regenerates faster. Mederma® PM features some of the beauty world’s most buzz-worthy ingredients– peptides, collagen, and antioxidants – and through robust media efforts has become a hot item among consumers looking to care for their scars as part of their nighttime beauty routine!
For the launch, Mederma® PM partnered with leading NYC-based dermatologist Dr. Debra Jaliman to brief top beauty magazines during an exclusive VIP event, consumer media and short-leads with deskside interviews and blogger engagement – which together, sparked robust conversations about the product and the benefits of caring for skin at night. Additionally, influential beauty experts have shown their excitement for the product through features such as a GMA Live segment with beauty influencer Limor Suss, and stories on Parade.com!
To view the full Mederma PM press release click here!
As you may remember, this year our MMC client STAINMASTER® PetProtect™ served as the first flooring sponsor at the 138th Westminster Kennel Club Dog Show! As an official sponsor STAINMASTER® PetProtect™ laid over 8,400 square feet of STAINMASTER® PetProtect™ carpet and cushion system at the event. During the show, STAINMASTER® PetProtect™ carpet saw not only foot traffic, but a whole lot of puppy paws. And pet stains; well, we had plenty of those. Between nervous stomachs, poorly timed potty breaks and lots and lots of pet hair, STAINMASTER® PetProtect™ carpet and cushion system sure did get a workout! But time and time again, STAINMASTER® PetProtect™ carpet proved it was up to the challenge. And don’t just take our word for it, watch our video and see for yourself!
This week a blog post from our very own Samara Finn was featured on the homepage of PR Week! In her post, Samara shared highlights from the recent Hispanicize Conference. You can check out the full post here at PR Week!
Image Courtesy of MMC
Changing Our World, an Omnicom partner and fundraising consulting firm to nonprofit organizations, corporations, private foundations, and philanthropists, interviewed MMC’s Kristen Tully recently about MMC’s partnership with She’s the First. In the article, Kristen discusses how the strategic partnership between MMC and She’s the First bolstered both our missions.
She’s the First, founded by former magazine editor Tammy Tibbetts, sponsors girls’ educations in the developing world with the goal of creating first-generation graduates. MMC for a Cause has dedicated our philanthropic efforts as an agency to the goal of raising money to these young female scholars. This includes numerous fundraising efforts throughout the year, such as bake sales, yoga sessions, company-wide jeans days, kickball games, and raffles. The goal was to support 30 educations. But last year MMC raised $25,000, which funded a total of 43 educations.
You can read more by clicking here.