MMC announced COVERGIRL cosmetics as the exclusive makeup partner of Lionsgate’s “The Hunger Games: Catching Fire” – the brand’s first major movie partnership. COVERGIRL will launch a creative advertising campaign in the Fall, featuring new products from its “Capitol Collection.”
Major media outlets, including Refinery 29 and Entertainment Weekly, are already buzzing about the news. For more information, visit COVERGIRL on Facebook, Twitter and Instagram.
Image courtesy of COVERGIRL
Former football star Tony Siragusa is known as one of the toughest guys to step foot on the gridiron. Now he’s using his manly persona to launch a new program with Depend called Guard Your Manhood, which aims to help give men living with light bladder leakage the confidence to enjoy an active lifestyle.
MMC and Tony conducted a media day Thursday to launch the program where Tony conducted over 30 interviews with sports and local broadcast outlets. Coverage so far has been featured on AdAge.com and Michigan Talk Radio and lots of people are buzzing about Tony’s new partnership.
Many men don’t realize how common light bladder leakage is, but it’s often a side effect of prostate cancer treatment. Tony is training men with light bladder leakage to get back in the game with tips and tools, including new Depend Guards and Shields, two new products that are made to fit a man’s body. Tony’s participation benefits The V Foundation for Cancer Research, which will receive a $50,000 donation in his name to help fund cutting-edge prostate cancer research.
Check out Tony’s new TV commercial on the Depend YouTube channel and get tips and tools to Guard Your Manhood by visiting http://www.guardyourmanhood.com/.
Image courtesy of Depend
On behalf of Gillette Venus, MMC invited media influencers to kick-off summer shave season and talk bridal beauty with swimsuit model Chrissy Teigen and dermatologist Dr. Jody Levine. In this bridal shower-themed event in celebration of Chrissy’s upcoming nuptials, attendees learned about summer skincare routines and how the Venus & Olay Sugarberry Razor is a must-have tool for beautiful, smooth legs. Check out the online buzz with #VenusShowersChrissy.
Image courtesy of Marina Maher Communications LLC
MMC was a big winner at last night’s SABRE Awards ceremony in New York City taking home a Gold, Diamond, Platinum and Silver Award of Excellence for its work.
For Depend The Great American Try On, MMC took home a Gold SABRE in Consumer Marketing and a Platinum SABRE for the best public relations campaign of 2012. The Depend program drove record sales for a new product by repositioning it from the bathroom to the forefront of pop culture.
MMC was also awarded a Diamond SABRE for P&G in Brand Building during the London Olympics, which celebrated and thanked moms of athletes, and a Silver SABRE Award of Excellence for its Plan it Forward program, encouraging women to consider how an unplanned pregnancy could impact them, for Merck.
“SABRE” stands for Superior Achievement in Branding and Reputation, and the SABRE Awards recognize campaigns that demonstrate the highest levels of strategic planning, creativity and business results.
Marina Maher Communications has once again made the 2013 Holmes Report Best Agency To Work For list.
More than 5,000 employees from 60 agencies across the country take part in the Holmes Report survey to identify the best agencies to work.
This is the third time MMC has made the list in four years. MMC was one of five agencies in North America named to the list for Best Midsize Agency.
Image courtesy of The Holmes Report
MMC is one of seven PR agencies gracing the cover of PRWeek’s Agency Business Report, out today. CEO Marina Maher notes MMC’s double digit growth is attributed, in part, to “increased client need and desire for PR to be involved in ‘big idea’ creation” and increased opportunity with social and digital media. Last year, MMC, which will celebrate its 30th anniversary in July, won a record number of awards for client work, the agency, and agency staff. See the article here for more.
On Monday, MMC invited top beauty influencers to an intimate dinner at Locanda Verde where celebrity makeup artist Ashunta Sheriff demonstrated the hottest upcoming trends for spring and summer using COVERGIRL Queen Collection. Influencers served as models for each makeup tutorial, focused on face, eyes and lip trends, while Ashunta interacted with the audience and shared beauty tips and stories from her life as a celebrity makeup artist.
The COVERGIRL Community Manager encouraged guests to engage on Twitter and Instagram while sharing photos from the event using the hashtag #StayFlawless.
To bring the dining course theme full circle, each editor filled their own customized “to-go” boxes with their favorite COVERGIRL products and candy as they departed.
Images courtesy of Marina Maher Communications LLC