New research is continuing to reinforce the power of storytelling, and demonstrate the need for compelling narratives in communications. According to the 2015 Brand Storytelling Report, the vast majority (79%) of consumers feel engaging, memorable narratives are essential to establishing a connection between a brand and its audiences, but only 15% can recall examples of impactful brand stories.
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Samara Finn, Senior Vice President of online media and influencer relations at Marina Maher Communications, will be a panelist at the #BlogHer15 conference on July 17th in New York City. Samara will share her expertise in building relationships with online content creators and co-creating content. She will also discuss best practices in forging increasingly complex branded content partnerships for marketers and online influencers alike.
Marina Maher Communications Had a Night Filled with Honors at Last Night’s PRSA Silver Anvil and Effie Award ceremonies in New York.
(Image Courtesy: PRSA)
MMC’s U by Kotex “Save the Undies” program for Kimberly-Clark has been awarded two Big Apple Honorable Mention awards in the Consumer Products and Integrated Communications categories. The program, conducted in partnership with Crowdtap, an agile insights and social influencer platform, won a Gold SABRE for Social Media last month. The Big Apple Awards, from the Public Relations Society of America, are the gold standard of excellence for PR practitioners in the New York area.
Diana Littman Paige, MMC’s Executive Vice President, Consumer Lifestyle & Health was honored as an industry Luminary by the Healthcare Businesswomen’s Association at HBA’s Woman of the Year (WOTY) luncheon today in New York City. Since joining MMC in 2007, Diana has developed the Health & Well-Being practice into a marketing powerhouse that represents a wide range of pharmaceutical and consumer health brands, including Merck, Bayer, Novo Nordisk, Eisai, Celgene and more. In 2014, Diana took on leadership of Rx Mosaic as a specialty division of MMC, focused solely on pharmaceutical and scientific communications.
Under Diana’s leadership, MMC Health & Well-Being was named Health Care Agency of the Year by the Holmes Report in 2012 and her healthcare clients have been honored with some of the most prestigious awards in the communications industry: a Platinum SABRE for Best Campaign of the Year, Global SABREs for Marketing to Youth and Marketing to Women, Silver Anvil, PR Week Healthcare Campaign of the Year and multiple Effies and WOMMYs for integrated campaigns. In 2010, Diana was named to PR Week’s 40 Under 40, recognizing those who represent the future of the communications industry.
Diana attributes her success in part to mentors that encouraged her to “stretch, experiment and grow.”
“Throughout my career, I’ve been surrounded by strong leaders who have both directly and indirectly shaped my approach to client and agency leadership. I’ve been fortunate to have an incredible mentor in Marina – she has always shared open and honest feedback, given me ample room to “figure it out,” and taken time to celebrate successes,” she said, adding “This award has inspired me to give even more back to the rising stars who represent the future.”
“This award is so well deserved for Diana,” said MMC CEO Marina Maher. “She has made an incredible impact at MMC, and not just for her success in building our clients’ brands, but for the caring culture she fosters internally. What I admire most about Diana is the confidence with which she makes decisions and her conviction in carrying them out. Those are the qualities of a true leader.”
Diana joins the 2015 class of HBA Luminaries with 25 other women whose impact in the healthcare industry will continue to be recognized for years to come.
The HBA is dedicated to advancing the careers of women in the healthcare field worldwide. According to HBA, The Luminary Award honors healthcare professionals “who actively mentor and sponsor others, with a track record of helping other women’s careers, and is a shining example of transformational leadership.”
The MMC Merck for Mothers team attended the Women in the World Summit in NYC from April 22-24. The Women in the World Summit gathers world leaders, industry icons, movie stars and CEOs with artists, rebels, peacemakers and activists to draw attention to the struggles and triumphs of women around the globe and share their plans of action.
To help raise awareness of maternal mortality – the cause behind Merck for Mothers’ 10-year, $500 million initiative – we challenged attendees to Embrace the “I” in Influence by raising awareness among their social networks. Many people don’t think that they alone have the power to make a difference when it comes to maternal mortality. But the simple act of sharing information with people you know can go a long way in helping to inform expecting families about potential pregnancy complications and encouraging them to speak to their health care provider if something doesn’t feel or seem right before or after birth.
To show attendees how big of an impact they could have, we provided a quick, three-question quiz to calculate their social reach, and at the end of the three days, attendees discovered that together, they could impact more than 650,000 people if they used their social networks to help #EndMaternalMortality.
Other activities at Women in the World included a high-energy panel discussion with Merck for Mothers’ Executive Director Dr. Priya Agrawal, a lounge full of dynamic content to educate and inspire the 2,500 attendees, and amplified communications through Merck for Mothers’ award-winning Facebook page and recently launched Twitter channel.
Want to find out how big of an impact you can have? Take our Influence Quiz!