Amber Meredith, MD, Deputy Director of MMC Consumer was honored today with the PR News Agency Account Manager of the Year award. Ronna Waldman, MMC’s Vice President of Broadcast Strategy received the same award in the Media Relations Professional of the Year category. The PR News award ceremony was held today at the National Press Club in Washington, DC.
The PR News People Awards showcase top talent, innovators and passionate professionals who make communications matter in the marketplace. Both Meredith and Waldman demonstrated excellence in client service, leadership, teamwork, financial management and other skills essential for successful communicators. Both were also honored for their ability to solve problems and approach every task with a “can-do” attitude.
GorkanaGroup has published a profile on Samara Finn, MMC’s Senior Vice President and “guru” on all things related to online influencers.
GorkanaGroup is a media database and portal for PR and media professionals. Samara shares some of her secrets for success, what she reads in the morning, her advice for the next generation of communicators and what her guiltiest pleasure is.
The GorkanaGroup website has the full story.
Kristen with Starfish Scholars
(Image Courtesy: Kristen Tully)
Kristen Tully had the opportunity last month to travel 2,000 miles to Guatemala to meet some of the scholars MMC supports through She’s the First, which sponsors girls’ education in low-income countries to create first-generation graduates and our next generation of global leaders. She attended a secondary school graduation for these rural indigenous girls; a seminal milestone considering they live In a country where only 14 percent of rural girls finish the sixth grade. Along the way, she learned how to make tortillas, fly a giant kite and even zipline. And her advice to people who want to help others? “Don’t ever underestimate your contributions, as small as you may think they are. Every little contribution we make adds up to something.”
Now there’s some good advice for #GivingTuesday!
You can read the full story on Yahoo! Travel here.
Marina Maher Communications (MMC) has appointed Managing Director Kim Stokes to Deputy Director of Digital Integration, a newly created role at the agency.
Stokes manages the Digital and Social Media practice within the Creative Catalyst Group (CCG), overseeing digital and social media strategy and execution across the agency. She has deep experience developing social media strategy for consumer, healthcare and technology brands, including development and management of owned assets, brand reputation, product innovation, and influencer engagement.
“Since joining MMC in 2013, Kim has made an extraordinary contribution to MMC,” said MMC CEO Marina Maher. “She has integrated social and digital strategy throughout the agency, and significantly contributed to agency growth.”
“Kim has the talent, the business acumen and the team to pioneer new ways to enable our clients’ brands to break through in the ever evolving integrated media landscape,” said Susan Bean, Executive Vice President of the Creative Catalyst Group.
Prior to joining MMC, Kim was Senior Vice President, Global Digital Strategy at Hill + Knowlton Strategies in New York. She led the digital practice for the Eastern Region and International in the U.S., advising clients on their online strategies for brand reputation, issue management and product or service launches.
Kim also spent seven years working in Beijing, China advising multi-national companies on their strategies for growth and is fluent in Mandarin.
MMC’s Ariana Finlayson accepts two Gold WOMMY’s at the WOMMA Awards Dinner
MMC has received two Gold WOMMY Awards at the Word of Mouth Marketing Association (WOMMA) Awards Dinner in Los Angeles.
The two awards went to:
- Head & Shoulders for its “Season of the #Whiff” campaign: “Introduction” Award
- U by Kotex for its “Generation Know” program: “Influencer” Award
According to WOMMA, the Introduction Award is given to “the best word of mouth communication program to introduce a new product or service.” The Influencer Award honors “the most effective/creative use of an influencer marketing program to achieve a business outcome.”
The WOMMY Awards celebrate word of mouth marketing and recognize the industry’s most inspiring work.
Image Courtesy: Lady and the Blog
MMC and client Mederma® hosted the first-ever Mederma Stretch Marks Therapy Shower for mommy bloggers and expectant mothers at Alice’s Tea Cup in Midtown Manhattan. Dermatologist Debra Jaliman educated media about pregnancy-focused skin care, including use of Mederma Stretch Marks Therapy, the #1 pharmacist recommended brand for stretch marks. There was high engagement among attendees, who shared their pregnancy stretch marks stories at the event and on their social channels. Check out this post on Lady and the Blog by Tabitha St. Bernard, who is preparing to welcome her own little one soon. More to come in the coming weeks.
Image Courtesy: Ad Age
MMC has been named one of the 40 Best Places to Work in Advertising & Media by Advertising Age. The agency was selected based on criteria such as hiring practices, benefits packages, salaries, office perks, workplace environment and design.
The AdAge article said: “Respondents described the 31-year-old firm’s culture as “empowering” and “invigorating,” citing an “entrepreneurial spirit” and a team structure that demands a lot but praises success even more. “I feel 100% set up for success,” one employee said.”
“MMC has worked hard to differentiate itself by creating the kind of culture that allows world class talent to flourish and rewarding them when they do,” said Diana Vienne, MMC’s EVP of Human Resources & Organizational Development. “Great talent today want a flexible and supportive environment where their contributions are meaningful and recognized. At MMC, we encourage employees to pursue their passions and hold them accountable for their results. In return, our staff approaches everything with a “can do” spirit, sense of purpose and true collaboration.”
Submissions were evaluated by Ad Age research partner Buck Consultants LLC, which crafted two surveys to find the companies with the best benefits and most-engaged employees. The employer survey asked about pay, promotions, health care and other benefits and hiring practices. The employee survey measured aspects of the workplace environment that contribute to an engaged staff, including matters such as fairness of pay, vacation time, relationships with management and co-workers, career development and other workplace issues.
Natalie Zmuda, deputy managing editor at Advertising Age, said, “With hundreds of companies applying and going through the rigorous employer and employee survey process for the 2014 Ad Age Best Places to Work list, the competition was tough. The organizations that rose to the top are incredibly deserving.”
You can read the Ad Age article here.