Images courtesy of Eisai
A recent survey showed that more than 1 in 3 children with epilepsy (36 percent) keep their condition a secret because they don’t want to be treated differently, while nearly one in four parents (23 percent) also choose not to disclose the diagnosis in an effort to protect their child from stigma. To help raise awareness and educate children about epilepsy, MMC’s client, Eisai Inc., a leader in the epilepsy community, supported the development of a first-of-its-kind comic book in the U.S. “Medikidz Explain Epilepsy.”
The book tells a fictional story based on the life experiences of 14-year-old Jack, who is navigating middle school while living with epilepsy. Jack is joined by a team of five superheroes (the “Medikidz”) on a mission to help explain epilepsy to children living with the condition, as well as their peers. The book addresses the mechanics, diagnosis, and treatment of epilepsy.
The MMC team promoted the availability of “Medikidz Explain Epilepsy” via print and broadcast media interviews with Jack, the comic book’s star; Dr. John Mytinger of Nationwide Children’s Hospital, a child neurologist and peer reviewer of the book; and Eisai spokesperson Laurie Landau.
You can visit the multimedia news release about the initiative here.
Image coutesy of MMC
Spread holiday cheer this season with the hottest gifts for everyone on your list. We asked MMCers what gifts they’re giving this year and pinned our favorites onto an MMC 2013 Gift Guide Pinterest Board! If you’re still shopping for gifts, our guide has everything from the tried-and-true to the creatively unexpected. Whether the person on your list is tech savvy or a budding fashionista, we’ve got you covered. What are you gifting for your family and friends this holiday season?
Image courtesy of WOMMA blog
We’re excited to share that the Depend brand program, the Great American Try On, was featured in the WOMMA blog today, showing how the brand used “shock & awe” to reach the target and change perceptions of the brand. In 2013 the program won 12 industry awards. To check out the full blog post click here.
Image courtesy of Handbags & Hearts
Lisa Clough of WomenHeart was interviewed in this week’s PRWeek about MMC client Bayer Healthcare and Handbags & Hearts, a national patient-education campaign designed to educate women about the importance of carrying aspirin in the event of heart attack symptoms. MMC garnered media coverage for the program in national outlets including the Today Show, Rachael Ray, Morning Joe, People. Tweets and Facebook posts about the campaign reached 312,000 consumers and generated more than 85,000 Facebook shares. In addition, the program raised $200,000 for WomenHeart, the patient advocacy partner. You can read the full article here.
Image Courtesy of Stainmaster
Earlier this week, STAINMASTER® carpet announced its official sponsorship with the Westminster Kennel Club. In conjunction with the launch of its newest breed, PetProtect™, STAINMASTER® willcarpet areas at the Westminster Kennel Club’s 138th Annual Dog Show. PetProtect™, a carpet and cushion solution that resists pet stains, releases pet hair, and helps reduce pet odors, will be featured in the WKC iconic purple color at both Pier 94 and Madison Square Garden during the show on February 10-11, 2014.
As part of this tail-waggingly wonderful partnership, the STAINMASTER® brand introduced the PetProtect™ Unshame Your Pet Photo contest hosted on its Facebook page. Inviting consumers to like the Facebook page and upload their favorite pet-shaming photo, STAINMASTER® is giving one lucky winner a getaway package for two to New York City, tickets to the Westminster Dog Show, and $1,000 cash.
For more on this exciting sponsorship or to enter the contest, visit Facebook.com/STAINMASTER.
Image courtesy of Merck for Mothers
This week Merck for Mothers announced an initial investment of $6 million into programs in the United States, as part of its overall $500 million, 10-year global initiative to reduce the rates of women who die or nearly die from complications experienced during pregnancy and childbirth.
“The rate of maternal mortality is increasing here in the U.S. The tragedy is that many of these deaths are actually preventable,” said Kenneth C. Frazier, chairman and CEO, Merck. “Merck is working with partners around the globe to help improve the situation everywhere, including in the U.S., to create a world where no woman dies while giving life.”
Speaking with media put a spotlight on the issue in this country and empowered women to talk about their experiences, which will help to galvanize society to help ensure every woman has a safe and positive pregnancy.
Image courtesy of Marina Maher Communications LLC
Depend and MMC along with agency partners Ogilvy & Mather and Geometry; Organic, Inc.; and Mindshare were awarded a Gold WOMMY in the Influencer Category for The Great American Try On at this year’s WOMMY awards celebrating word of mouth marketing.
The Influencer Award is dedicated to the most effective and creative use of an influencer marketing program to achieve a business outcome from the Word of Mouth Marketing Association.
This is Depend and The Great American Try On’s 12th industry award for the year.