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Merck for Mothers Brings Home a Win at In2 SABRE Awards

The Merck for Mothers Facebook page received the “Best Use of Facebook” award at the In2 SABRE Awards in San Francisco.

Image Courtesy: Merck for Mothers

Image Courtesy: Merck for Mothers

The award was given to the campaign, which engages the Facebook community to get informed about maternal mortality. The campaign provides Facebook “fans” with a balance of positive messaging, educational content and real-time engagement which has created a community of more than 133,000 engaged users, the highest among other leading pages focused on maternal health. Merck for Mothers is a 10-year, $500 million initiative by Merck focused on creating a world where no woman dies giving life.

According to the Holmes Report, “The In2 SABRE Awards celebrates what’s next in branding, reputation and engagement, and recognizes the exceptional talent shaping the future of marketing and communications.”

The community has also won the PR News 2014 Platinum Award, “Facebook Campaign,” the 2014 Marketing Communications Award for “Facebook Site,” and Honorable Mention in the PR News Digital PR Awards for “Online Community and Cause Marketing Campaign.”

MMC and Tide Pods Go #TideChic at Mercedes-Benz Fashion Week

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Image Courtesy: Tide

Washable can be fashionable! Tide was a proud sponsor of the ultra-chic Mercedes-Benz Fashion Week showing the style savvy surprisingly washable garments they can care for at home. Noteworthy designers like Charlotte Ronson, Richard Chai, Nicholas K, Libertine, Nicole Miller and Erin Fetherston showed off washable looks in their latest Fall/Winter 2015 collections, while Washable Fashion Ambassador George Kotsiopoulos looked on from the front row. George also took viewers backstage to get the inside scoop from the designers on the importance of incorporating washable looks into their collections.

Image Courtesy: Tide

Image Courtesy: Tide

MBFW attendees could also check out fully washable collections from Giles Deacon and George Kotsiopoulos’ new line for QVC at Tide’s Closet on display in the tents. MMC helped create this interactive dream closet that not only featured the collections but also gave attendees the opportunity to learn more about how to care for fabrics like cashmere, rayon, acetate, polyester and silk. Everyone took home the latest innovation from Tide Pods, Tide Pods plus Febreze.

 

To amplify the sponsorship, MMC and Tide created partnerships with key influencers to talk about their own surprisingly washable fashion. See what key influencers are saying so far at @MBfashionweek, @imjennim,  @bryanboy, A Lacey Perspective, Rach Martino, Glam Latte and The Budget Babe. Join in the conversation by following @TideLaundry on Instagram and @Tide on Twitter, or check out what’s buzzing about Tide Pods with #TideChic.

COVERGIRL and Herbal Essences’ GRAMMYs Takeover

To help amplify P&G’s GRAMMY Awards sponsorship, COVERGIRL and Herbal Essences joined forces to engage with top-tier influencers and experts. COVERGIRL also amplified with women on social, bringing them into the real-time action.

 

Image Courtesy: COVERGIRL

Image Courtesy: COVERGIRL

Leading up to music’s biggest night COVERGIRL and Herbal Essences invited influencers to experience a behind the scenes tour of the GRAMMYs, complete with access to the red carpet and backstage. COVERGIRL’s official Glambassador Ingrid Nilsen also took over the brand’s SnapChat to share her experience backstage. The day of the show, media and influencers were treated to “hair to toe” glam before heading to The Staples Center to enjoy the show.  Attendees included top-tier outlets such as Lust for Life, Song of Style, Elle.com, US Weekly and more!

 

In social media, COVERGIRL took moments of inspiration from the red carpet and turned them into attainable transformations for women’s everyday lives, both created by the brand and through a partnership with the E! Style Collective’s panel of experts. Post-show, the Herbal Essences team shared a “Get The Look” breakdown of model Behati Prinsloo’s red carpet look with the brand’s new Wild Naturals collection, in addition to an exclusive “Get the Look” breakdown with Style.com for Best New Artist nominee Haim’s hair look. COVERGIRL also shared the “Get The Look” breakdown for Katy Perry.

 

Image Courtesy: Herbal Essences

Image Courtesy: Herbal Essences

Post-GRAMMYs, COVERGIRL and Herbal Essences teamed up again to host the “Locks, Camera, Lipstick” event. Attending media and influencers were treated to the full glam experience, complete with makeup by Jake Bailey, Katy Perry’s makeup artist and E! Style Collective member, and hair by Charles Baker Strahan. After influencers were glammed they hit the photo studio for a mock red carpet and after-party photo shoot. Social content was captured throughout, and professional photos will be given to attendees to drive editorial coverage. Attendees included The Makeup Blogger, The Fashion Lane, Recessionista and more!

Secret Mean Stinks Hosts Second Annual Biggest. Assembly. Ever.

MMC News Item Photo

(Image Courtesy: Secret Mean Stinks)

In an effort to empower students to rise above mean behavior and bring an end to girl-to-girl bullying, Secret Mean Stinks and the upcoming comedy film, ‘The DUFF,’ partnered to spread messages of nice to more than 20,000 students around the country through Secret Mean Stinks’ live-streamed second annual Biggest. Assembly. Ever. on Feb. 4. Keenan West, host, anti-bullying advocate and Mean Stinks spokesperson, led almost 400 students from host school Los Alamito High School in California while almost 350 other schools tuned in via livestream, sharing inspiring messages and learning how to end bullying. ‘The DUFF’ stars Mae Whitman, Bianca Santos and Skyler Samuels appeared at the assembly, with costar Bella Thorne sending a special video message to students sharing her personal bullying story.

Mean Stinks helped shift the online conversation from negative to positive by encouraging students to use their smart phones to do “Nice Takeovers,” flooding Twitter, Snapchat, Instagram and Facebook with thousands of messages about niceness. With the MMC Mean Stinks team driving the conversation on all platforms, #MeanStinks became the third national trending Twitter hashtag.

MMC also facilitated media interviews with the stars of ‘The DUFF’ Bella Thorne, Mae Whitman, Skyler Samuels and Bianca Santos leading up to and during the assembly to help drive RSVPs from schools and students around the country, while encouraging students to continue to #gangupforgood and spread nice among their friends, in their schools and their online interactions.

You can find the latest buzz on the Secret Mean Stinks Biggest. Assembly. Ever. on Self.com, Her Campus, Sweety High and Girl’s Life, and view the official press release here. To watch the Biggest. Assembly. Ever. in full, please visit MeanStinks.com.

Pittsburgh Steelers Brett “Da Beard” Keisel Returns for Super Bowl XLIX as Head & Shoulders Official Hair Correspondent

Super Bowl Week has officially kicked off in Phoenix and the MMC Head & Shoulders team is onsite ensuring that everyone’s hair is 100% flake-free and looking great leading up to the big game. As part of Head & Shoulders’ Super Bowl activation, Pittsburgh Steelers Brett “Da Beard” Keisel returned for his fourth year as the Head & Shoulders “Official Hair Correspondent,” driving brand messaging with sports media interviews and encouraging consumers to visit the Head & Shoulders “Under the Helmet” #FlakeFreeZone exhibit at NFL Experience, where fans can engage with an interactive photo booth and receive product samples.

Image Courtesy: Head & Shoulders

Image Courtesy: Head & Shoulders

MMC facilitated Brett’s interviews with ESPN “SportsCenter” and “SVP and Russillo” where he talked about representing Head & Shoulders for the fourth year. Brett then conducted interviews with NBC Sports “Pro Football Talk,” Yahoo! Sports Radio and FOX Sports Radio “Jay Mohr Sports” at Radio Row. Finally, Brett stopped by the #FlakeFreeZone exhibit for a photo moment under the helmet. Brett also selected two unsuspecting Steelers fans and surprised them with Super Bowl tickets!

Brett returned to Super Bowl Media Day as official “Head & Shoulders Hair Correspondent” where he and his legendary beard asked New England Patriots and Seattle Seahawks players hairy questions, which was picked up by national broadcast outlets including ESPN “SportsCenter” and NFL Network “Super Bowl Live.” The MMC team compiled Brett’s interactions as the Official Hair Correspondent into a video, which can be viewed on the Head & Shoulders YouTube page. In addition to capturing video content, Media Day provided MMC an opportunity to secure additional national media interviews with Brett including USA Today and Boston Globe.

For more information, check out Head & Shoulders on Facebook and follow @HeadShoulders on Twitter and Instagram.

 

MMC’s Head & Shoulders Team Lands An EOnline Exclusive

HS

Image Courtesy: EOnline.com

The MMC Head & Shoulders team secured an exclusive with EOnline.com for the launch of the brand’s new “Mom Knows Best” TV spot starring Sofia Vergara and her son Manolo. In November 2013, the brand partnered with Sofia and her family for a unique campaign that showcased the gorgeous, flake-free hair of 8 out of 9 Vergaras – all of whom use Head & Shoulders! This is the third ad that Sofia and her family have been a part of since the partnership began. The EOnline.com article includes behind-the-scenes footage of Sofia on-set and describes Sofia as “#blessed” for having “long, gorgeous locks” — we couldn’t agree more!

For more information, check out Head & Shoulders on Facebook  and follow @HeadShoulders on Twitter and Instagram.

MMC and Venus Have Moves Like No Other

 

Image Courtesy: Elisa Negrin

Culminating from over five years of research and tested on over 7,000 legs, Gillette Venus introduces NEW Venus Swirl™ – the first and only razor with FLEXIBALL™ for multi-dimensional movement to navigate tricky areas and contour significantly better on knees and ankles. At the official launch event, MMC and Venus partnered with dancer, actress and artist Julianne Hough, known for having her own moves like no other. Together with global online dance community Dance On, Hough and Dance On brought to life the movement of the razor by helping find the curator of a new dance move, “The Swirl.” MMC hosted media influencers as they watched aspiring dancers compete to have their version of “The Swirl” become the brand’s signature dance move, before learning how to do The Swirl from celebrity dancer and choreographer Jasmine Meakin.

The new Venus Swirl™ razor is available starting this month. Check out the buzz so far on Boston Globe, Huffington Post and ALLURE.com or online with #MovesLikeNoOther.

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