Head & Shoulders, official shampoo of the National Football League (NFL), announced that New York Giants wide receiver Odell Beckham Jr. is kicking off the season as the brand’s newest hair ambassador. Starting today, fans can see Odell in his first ad for Head & Shoulders on YouTube. The ad highlights Odell’s shoulders and all that he carries on them: hopes, dreams, his reputation, and the admiration of his fans. His shoulders were made to carry greatness – not dandruff.
Odell conducted exclusive interviews with ESPN.com and PeopleStyleWatch.com to reveal the news first this morning, in which he shared his excitement for partnering with the brand.
Follow @HeadShoulders on Twitter and visit the Head & Shoulders Facebook page for more information on what Odell is up to with Head & Shoulders this NFL season.
This Friday, MMC’s Kristen Tully will mentor college students who lead their school’s efforts to raise funds for She’s the First (STF). STF, which MMC has supported for the past 4 years, sponsors girls’ education in low-income countries with the goal of creating first-generation graduates and our next generation of global leaders.
Tully, who heads MMC’s charitable contributions effort MMC for a Cause, will be part of their Speed Mentoring Luncheon to discuss life and career goal setting with students in addition to networking with fellow STF supporters.
At the 4th annual Leadership Summit held at Microsoft headquarters in NYC, hundreds of She’s the First college chapter leaders from across the country will be in attendance where they’ll have the opportunity to network with fellow campus leaders and noteworthy innovative companies such as TheSkimm, Digital Brand Architects, the Clinton Foundation and many more!
You can follow Kristen @KTully26 and check out @MMCTalent to learn more!
Marina Maher Communications (MMC) announced four senior staff additions that enhance and expand agency capabilities in areas that reflect the agency’s evolution to an integrated communications firm. These new hires include the agency’s first-ever Chief Marketing Officer, supported by a VP of marketing as well as a digital strategist and new talent acquisition director. Read More →
(MMC’s Samara Finn, center)
Samara Finn, SVP and head of MMC’s online influencer team told a packed room at BlogHer today the most important consideration in branded content partnerships is taking the time to find the right partner. This advice, she said, is relevant for both brand marketers and online influencers. “Don’t rush the selection process. Partnerships have to be good for the brand and the content creator,” she said, adding that “just because everyone else is doing these partnerships doesn’t mean you should. Be authentic.”
The panel, moderated by Susan Getgood from SheKnows and including experts from Mondelez International, Egami Group and Lyft, explored best practices for both brand marketers and online influencers who work on branded content partnerships. She advised brands and creators alike to strike the right balance in how a brand is featured so consumers view it as authentic and credible.
Finn added personality-based content is on the rise because “consumers are looking for content by someone like them.”
Flakes were going, going, gone at last night’s 2015 Gillette Home Run Derby presented by Head & Shoulders. ICYMI, Head & Shoulders designated a section of Great American Ball Park the Head & Shoulders “Flake Free Zone,” encouraging players to hit home runs into the zone for a great cause.
Read More →
MMC and its specialty healthcare communications firm Rx Mosaic will sponsor the 11th annual ExL Pharma Public Relations & Communications Summit July 20-21 at Sanofi headquarters in Bridgewater, NJ.
Read More →
New research is continuing to reinforce the power of storytelling, and demonstrate the need for compelling narratives in communications. According to the 2015 Brand Storytelling Report, the vast majority (79%) of consumers feel engaging, memorable narratives are essential to establishing a connection between a brand and its audiences, but only 15% can recall examples of impactful brand stories.
Read More →