Archive for the ‘MMC News’ Category

MMC Ranked as a Top 10 Creative Agency

Holmes ReportImage Courtesy: The Holmes Report

MMC has been ranked in the Top 10 of The Holmes Report 2014 Global Creative Index.

Candidates are decided based off of The Global Creative Index, which analyzes entries and winners from twenty-five other PR programs worldwide.  The scores are then weighed via the Holmes Report formula.  The ranking also takes into consideration each agency’s staff size.  The Global Creative Index creates a “points per head” calculation which helps identify the most creative PR agencies in the world.

The 2014 ranking is the third annual analysis of creative excellence in the PR industry.

The Holmes Report stated, “The organizations and firms featured here should be commended for their commitment to breakthrough thinking.  Ultimately, we hope that this report, in particular the work it showcases, helps to elevate and inspire.”

To read more about The Holmes Report 2014 Global Creative Ranking, visit http://www.holmesreport.com/news-info/15543/Unity-And-Ogilvy-PR-Retain-Top-Spots-In-2014-Global-Creative-Ranking.aspx

MMC Will Sponsor the Holmes Global Summit

PR Summit Banner

MMC is sponsoring a panel at the Holmes Global Summit on October 29th on The Hidden Power of Earned.  The panel will explore how earned has become an engine that is the new catalyst exploding the power of social, traditional, and online media. The panel is moderated by Susan Bean, EVP of MMC’s Creative Catalyst Group with Jeff Pyatt, Head of Global PR and DR Initiatives at Outbrain and Olivia Herron, VP of Brand Strategy for Curalate, who each bring different perspectives to how people discover and engage with content online.

http://events.holmesreport.com/gprs-2014/session-333-the-new-hidden-power-of-earned.aspx

MMC Acquires Omnicom Healthcare Communications Firm Rx Mosaic

Marina Maher Communications (MMC) today announced it has acquired Rx Mosaic, an Omnicom healthcare communications agency with an expertise in specialty pharmaceutical brands. Rx Mosaic will remain independent as a complementary specialty division of MMC.

DLP

Diana Littman Paige, executive vice president of MMC’s Health & Well-Being practice, adds oversight of Rx Mosaic to her current responsibilities. Michele Schimmel, a 20-year healthcare communications veteran and managing director of MMC’s Health & Well-Being practice has assumed day-to-day management of the specialty agency.

MMC Health & Well-Being which celebrates 10 years of growth in 2014, makes health and medicine relevant to patients, physicians and other healthcare influencers by bringing together the best of two key disciplines: expertise in consumer marketing and grounding in scientific and industry knowledge. It has consistently been recognized by clients and the industry for expertise in brand building through awards including Healthcare Campaign of the Year by PRWeek (2013) and Healthcare Agency of the Year by The Holmes Report (2012).

“Our partnership with Rx Mosaic will benefit clients at both agencies,” said Littman Paige. “MMC clients will benefit from Rx Mosaic’s high-science approach to communications and experience in advanced medical therapies. “And Rx Mosaic clients will have access to broader resources, including MMC specialists in health and consumer lifestyle marketing, creative services, strategy and insights, experiential events and social and mainstream media.

Littman Paige said she and Schimmel will work with Rx Mosaic to develop the same best practices in leadership, client management and talent development that have been key to success at MMC.

Rx Mosaic, with expertise in science communications, advocacy, social media, issues and brand marketing, serves clients including Teva Pharmaceuticals, Valeant Pharmaceuticals Inc., Eisai and Pfizer.

 

MMC Wins Two Awards for Digital Campaigns, Named Community Relations Agency by PR News

Image Courtesy: MMC

                                                        Image Courtesy: MMC

 

MMC captured two awards for digital campaigns for both consumer and healthcare clients at the PR News awards luncheon today. It also won the Agency Elite Award in Community Relations.

The agency Digital PR Awards went to:

  • Digital Marketing Campaign ($100,000 and under): Secret/ Diana Nyad
  • Twitter Communications: H&S Season of the Whiff

MMC received an honorable mention for Cause Marketing/ CSR (Merck for Mothers), Online Community (Merck for Mothers) and Influencer Communications (U by Kotex).

Kristen Tully, Management Supervisor, was also awarded an Honorable Mention for the PR News Agency AWE Professional Award.

MMK Wins a Silver and Bronze CLIO

clio

Marina Maher Ketchum (MMK) won big at last night’s CLIO awards with our P&G Thank You Mom campaign.  The awards, given to the MMC and Ketchum teams that partner as MMK for client Procter & Gamble, were for support of P&G’s sponsorship of the 2014 Olympic Winter Games.

“The CLIO Awards honor groundbreaking work that pushes the boundaries of creativity,” said MMC CEO Marina Maher.  “And that’s just what our MMK team did, delivering a huge return in purchase intent, an increase in P&G equity and brand message pull through.”

The P&G campaign won a Silver CLIO in Public Relations: Brand Development and a Bronze CLIO in Public Relations: Corporate Image.  It was also shortlisted for a Public Relations: Special Event award.

“CLIO Awards represent one of the highest creative honors in marketing, said Rob Flaherty, senior partner, CEO and president of Ketchum. “Our winning campaigns, including those executed as part of our partnership with Marina Maher Communications as MMK, reflect sound strategies that achieved meaningful business results, fueled by creative execution that resonates with consumers.”

MMC Campaign for U by Kotex Wins Global SABRE

SABRE

MMC’s U by Kotex Generation Know program for Kimberly-Clark has been awarded a Global SABRE by the Holmes Report.  This program won a Gold SABRE earlier in the year.  The award, given to the 50 best PR campaigns in the world, will be presented at the Holmes Global Summit meeting in Miami, October 29th.  According to the Holmes Report, out of more than 5,000 entries, this campaign was in the top 1% of all the work the SABRE judges saw.

 

MMC Scores Three PRNews Awards for Clients and is Named a Top Place to Work in PR

awards

MMC has again been named a  Top Place to Work in PR by PRNews.  In its article about the agency, PRNews called out how MMC has worked to differentiate the agency, “by creating the kind of culture that allows world-class talent to excel.”

MMC also was honored with three PRNews Platinum awards in social media and for global work on P&G with Omnicom partner Ketchum.  The three awards:

  • Facebook:  Merck for Mothers Facebook page
  • Twitter:  Secret #FearlessNyad sponsorship of Diana Nyad’s epic Cuba to Florida swim
  • Global (with Ketchum): P&G “Thank You Mom” sponsorship of the 2014 Winter Olympics

The agency received five honorable mention awards for Cause-Related Marketing (U by Kotex), Employee Relations (MMC for a Cause program), Event Marketing (Gillette Venus), Influencer Communications (U by Kotex) and Social Media (Head & Shoulders).

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