This year’s BlogHer ’15 brought leading marketers and online content creators together in New York City for two days of networking, learning and thought leadership. I had the pleasure of sitting on a panel on Branded Content (long form) and thoroughly enjoyed the robust conversation my fellow panelists and I had on the many applications […]
MMC and its specialty healthcare communications firm Rx Mosaic will sponsor the 11th annual ExL Pharma Public Relations & Communications Summit July 20-21 at Sanofi headquarters in Bridgewater, NJ.
Image Courtesy: Punchstock “Not all social media platforms are created equally.” That statement – made by WIRED’s head of strategic initiatives, Melanie Altarescu – was among the many key takeaways gleaned from this year’s Social Media Week. Altrescu, joined by Patrick Janelle, executive director of New York’s Spring Street Social Society, discussed this topic […]
For millennials, content is king, influencers are queen, and brands are lucky if they’re the jokers at the end of the deck. As marketers continue to struggle with reaching this audience, the proverbial “millennial problem” is getting harder to ignore. By 2020, they will comprise more than 33% of adult Americans; by 2025, 75% of […]
In numerous sessions related to platforms, performance, and even people, addressing the radical shifts in marketing seems to have emerged as a common theme at this year’s Social Media Week. Braving the bluster of February in New York, Mashable’s Jason Abbruzzese led three panelists – Maker Studios’ Pauline Malcolm, Smirnoff’s Matt Bruhn and Added Value’s […]
MMC CEO Marina Maher will discuss “How a Cause Changed a Company” on Friday, June 6th at S.H.E. Summit, an annual conference dedicated to empowering women to thrive in work and in life. Maher will be joined on the panel by Christen Brandt, co-founder of She’s the First, the agency’s cause partner, which educates girls […]
Image Courtesy of Digital Roots According to Tom Zellman and Jacki Halas, both of Digital Roots, there are eight steps to building the kinds of campaigns that can turn occasional consumers into lifelong customers. During their session at SXSW 2014, How to Build Ultimate Surprise and Delight Campaigns, the pair (whose Detroit-based company offers custom-built […]