Online Communities, Social Destinations and Blogs that Focus on M2W
Books Written on M2W
- PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, (marketing to boomer women)
- Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement , (marketing to boomers online)
- Don’t Think Pink: What Really Makes Women Buy and How to Increase Your Share in this Crucial Market, (tailored marketing to women)
- Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers , (consumer trends/marketing to women)
- Just Ask a Woman: Cracking the Code of What Women Want and How They Buy, (understanding women and purchasing power)
- Marketing to Women: How to Increase Your Share of the World’s Largest Market, (insights on marketing to women)
- The Power of the Purse: How Smart Businesses Are Adapting to the World’s Most Important Consumers – Women, (marketing to women)
- PurseStrings: New Proven Ways of Reaching the Hearts and Minds of Female Consumers, (marketing to women)
- Marketing to the New Super Consumer: Mom & Kid, (marketing to moms and kids of today)
- Tuning into Mom: Understanding America’s Most Powerful Consumer, (marketing to moms)
- The Soccer Mom Myth, (marketing to moms)
Female-Focused Conferences and Organizations
General Communities/Sites for Women
- BlogHer, (female blogging community)
- Female Forum, (online community for women)
- Forbes Woman, (women in business)
- HuffPost Women, (women’s issues, advice, personal stories)
- iVillage, (first site dedicated to connecting women at all life stages)
- Lipsticking, (marketing to women online resource)
- Oprah’s Online Community, (Oprah’s social network)
- Sugar Network, (online community for women)
- Woman Tribune, (women’s interests and entertainment)
- Women’s E-News, (stories, features by women)
Health/Wellness
- BlogHer Food & Drink, (food and beverage news for women)
- BlogHer Health & Wellness,(health and wellness news for women)
- BlogHer Sex & Relationships, (sex and relationship news for women)
- Divine Caroline, (online community for overall well being)
- Healthy women, (all things health)
- The National Women’s Health Information Center, (gateway to women’s health information from government agencies)
- Our Bodies Our Blog, (women’s health issues)
- WebMD Women’s Health, (information on women’s wellness, nutrition, fitness, etc.)
- Women’s Fitness, (fitness)
Beauty/Fashion/Lifestyle
- Betty Confidential, (lifestyle, celebrity)
- BlissTree, (health, family, home and lifestyle tips for women)
- BlogHer Entertainment & Culture, (entertainment and culture for women)
- BlogHer Style, (style)
- Closet Couture, (online wardrobe management and tips from personal stylists)
- Corporette, (fashion, lifestyle for corporate women)
- Daily Candy, (daily email newsletter and site for fashion, entertainment and beauty tips)
- Divine Caroline, (style, travel, relationships)
- Glam.com, (style)
- Jezebel, (celebrity, fashion)
- SheFinds, (shopping)
- Smitten Blog, by Glamour, (sex & relationships)
- Style.com, by Vogue, (fashion news)
- Total Beauty, (unbiased beauty reviews)
- Totally Her, (women’s social network)
- WowOwow, (lifestyle, entertainment)
- PureWow, (lifestyle, culture, fashion)
- Yahoo! Shine, (style, career, current events)
- ClaudiaChan.com (inspiring women leaders)
Life-Stages
- BlogHer Life, (life topics for women)
- Care, (sandwich generation)
- Fabulously 40, (online community for women 40+)
- MidLife Bloggers, (online community for women in midlife)
- The Bump, by The Knot, (pregnancy, fertility)
- The Knot, (engaged couples)
- The Three Tomatoes (for boomer women)
- Vibrant Nation, (online community for boomer women)
- Women in Bloom, (online community for women in midlife)
- Women’s Voices for Change, (health, community, etc. for women 40+)
Niche Communities for Women
- BlogHer Money & Personal Finance, (money and personal finance)
- Feministe, (gender issues)
- Femme Fan, (women sports fans)
- First Wives World, (divorce network)
- Girlfriend Celebrations, (encourages women to reconnect and meet-up)
- Grandparents.com, (site for grandparents)
- Hello Ladies, (feminism, life)
- I Know Politics, (global news affecting women)
- International Women’s Day, (site for sharing International Women’s Day events)
- Pioneer Woman, (food, photography, home)
- Savvy Auntie, (social network for aunts and women who love children)
- Savvy Miss, (curious, intellectual)
- Single Minded Women, (single women)
- Tango Diva, (travel)
- The Football Girl, (football)
- The Wip, (international source for women’s perspectives)
- Traxee, (women runners)
- Viva La Feminista, (a site for Latina feminists)
Online Female Statistics & Resources
- Bureau of Labor Statistics, (statistics on women workers)
- Census Bureau Home Page, (data source for the nation’s people and economy)
- KickSkirt, (marketing to women insights)
- Marketing to Women Quick Facts, (facts on women)
- Massachusetts General Hospital Center for Women’s Mental Health, (women’s mental health information center)
- Our Bodies, Ourselves, (Boston Women’s Health Book Collective, women’s health and sexuality)
- The Next Web, (statistics for marketing to women)
- United Nations Statistics Division, (latest statistics and indicators on women and men in six areas)
Parenting
- A-List Mom, (products and services for moms)
- Babble, (new parents)
- Bizzie Mommy, (juggling kids/career)
- BlogHer Mommy & Family, (parenting and family)
- Blue Suit Mom, (professional moms)
- Circle of Moms, (online community for moms)
- Cool Mom Picks, (fabulous products for trendy moms)
- Deal Seeking Mom, (money saving tricks)
- Families and Work, (families and work)
- Hybrid Mom, (parenting at work)
- Minti, (pregnancy, parenting)
- Mom Advice, (frugal living tips for moms)
- MomBloggersClub, (online community for moms)
- MomLogic, (Mom gossip)
- Mommy Tracked, (multi-tasking)
- Motherlode, by the New York Times, (motherhood community)
- Parents Connect, (Nickelodeon’s parental community)
- Lil Sugar, (kids, work, fashion, celebrity)
- The Bloggess, (motherhood)
- The Juggle, (WSJ blog on choices and tradeoffs people make as they juggle work and family)
- The NieNie Dialogues, (burn victim raises family)
- SocialMoms.com, (community for women who use the web)
- WAHM, (work-at-home Moms)
Technology
- BlogHer Tech & Internet, (tech tips for women)
- Chip Chick, (tech reviews for women)
- Engadget, (tech reviews – not female specific)
- Geek Girl Camp, (computer and tech tips for women)
- GirlGeeks, (online community for women in technology)
- Geek Sugar, (guide for hottest gadgets, tech tips/trends, pop culture geekness for women)
- Girls in Tech, (organization for women in technology)
- Gizmo Diva, (gadgets, lifestyle, home improvement for women)
- Gizmodo, (go-to authority for gadget news and digital culture – not female specific)
- Huffington Post Tech, (tech news – not female specific)
- Maggie Johnson, (technology and parenting)
- MyGloss.com/Geek, (tech reviews for women)
- Pop Gadget, (tech reviews for women)
- She’s Geeky, (women in technology who live in the Bay Area of CA)
- Tech Mamas, (tech tips for moms)
- Women 2.0, (network for female founders of technology startups)