Online Communities, Social Destinations and Blogs that Focus on M2W
Books Written on M2W
- BOOM: Marketing to the Ultimate Power Consumer — The Baby-Boomer Woman, (marketing to boomer women)
- Don’t Think Pink: What Really Makes Women Buy and How to Increase Your Share in this Crucial Market, (tailored marketing to women)
- EVEolution: Eight Essential Truths the Work in Your Business and Your Life, (consumer trends/marketing to women)
- Just Ask a Woman: Cracking the Code of What Women Want and How They Buy, (understanding women and purchasing power)
- Marketing to the New Super Consumer: Mom & Kid, (marketing to moms and kids of today)
- Marketing to Women: How to Understand, Reach and Increase Your Share of the World’s Largest Market Segment, (insights on marketing to women)
- Mom 3.0: Marketing WITH Today’s Mothers by Leveraging New Media & Technology, (marketing to women)
- Permission Marketing: Turning Strangers into Friends and Friends into Customers, (relationship building/marketing)
- Prime Time Women: How to Win the Hearts, Minds and Business of Boomer Big Spenders, (marketing to boomer women)
- The Mom Factor: What Really Drives Where We Shop, Eat and Play, (marketing to moms)
- The Power of the Purse: How Smart Businesses Are Adapting to the World’s Most Important Consumers – Women, (marketing to women)
- The Soccer Mom Myth, (marketing to moms)
- Trillion Dollar Moms: Marketing to a New Generation of Mothers, (marketing to moms of today)
- Women in Green: Voices of Sustainable Design, (marketing to “green” women)
Female-Focused Conferences and Organizations
General Communities/Sites for Women
- BlogHer, (female blogging community)
- Cafemom, (social network for moms; please note, there was also a Club Mom, but this seems to have merged into CafeMom)
- Female Forum, (online community for women)
- Feministing, (social networking)
- iVillage, (first site dedicated to connecting women at all life stages)
- Kirtsy,(social network for women)
- Lipsticking, (marketing to women online resource)
- Oprah’s Online Community, (Oprah’s social network)
- Sugar Network, (online community for women)
- Woman Tribune, (women’s interests and entertainment)
- Women’s E-News, (stories, features by women)
Green Concerns
Health/Wellness
- AOL Living, (focuses on health & wellness)
- BlogHer Food & Drink, (food and beverage news for women)
- BlogHer Health & Wellness,(health and wellness news for women)
- BlogHer Sex & Relationships, (sex and relationship news for women)
- Divine Caroline, (online community for overall well being)
- Empowered & Fit, (online wellness community for women)
- Healthy women, (all things health)
- Our Bodies Our Blog, (women’s health issues)
- Well Sphere, (online health community)
- Women’s Fitness, (fitness)
Beauty/Fashion/Lifestyle
- andHow to Reach Women, (how women shop)
- Betty Confidential, (lifestyle, celebrity)
- BlissTree, (health, family, home and lifestyle tips for women)
- BlogHer Entertainment & Culture, (entertainment and culture for women)
- BlogHer Fashion & BeautyHacks, (beauty)
- Closet Couture, (online wardrobe management and tips from personal stylists)
- Corporette, (fashion, lifestyle for corporate women)
- Daily Candy, (daily email newsletter and site for fashion, entertainment and beauty tips)
- Divine Caroline, (style, travel, relationships)
- Glam.com, (style)
- Jezebel, (celebrity, fashion)
- Lemondrop, (beauty, relationships)
- Salon.com BroadSheet, (pop culture)
- SheKnows, (shopping)
- Smitten Blog, by Glamour, (fashion, fitness)
- Style.com, by Vogue, (fashion news)
- Total Beauty, (unbiased beauty reviews)
- Totally Her, (women’s social network)
- WowOwow, (lifestyle, entertainment)
- Yahoo! Shine, (style, career, current events)
Life-Stages
- 50 Something Moms, (site for moms 50+)
- BlogHer Life, (life topics for women)
- Care, (sandwich generation)
- Fabulously 40, (online community for women 40+)
- M&J Marketing Communications (by and for boomer women)
- MidLife Bloggers, (online community for women in midlife)
- The Bump, by The Knot, (pregnancy, fertility)
- The Knot, (engaged couples)
- Vibrant Nation, (online community for boomer women)
- Women in Bloom, (online community for women in midlife)
- Women’s Voices for Change, (health, community, etc. for women 40+)
Niche Communities for Women
- Ask Patty, (auto advice for women)
- Beth’s Blog, (cause marketing)
- Black Women Connect, (social network for professional black women)
- BlogHer Money & Personal Finance, (money and personal finance)
- Feministe, (gender issues)
- Femme Fan, (women sports fans)
- First Wives World, (divorce network)
- Girlfriend Celebrations, (encourages women to reconnect and meet-up)
- Grandparents.com, (site for grandparents)
- Hello Ladies, (feminism, life)
- I Know Politics, (global news affecting women)
- International Women’s Day, (site for sharing International Women’s Day events)
- Lindsey Pollak, (social media)
- Ms. Money, (personal finance)
- Mystic Madness, (self-improvement)
- Pioneer Woman, (food, photography, home)
- Savvy Auntie, (social network for aunts and women who love children)
- Savvy Miss, (curious, intellectual)
- She Finds, (buying guides)
- Single Minded Women, (single women)
- Tango Diva, (travel)
- The Cloud, (Christian women)
- The Football Girl, (football)
- The Sister Project, (site for sisters)
- The Wip, (international source for women’s perspectives)
- Traxee, (women runners)
- Viva La Feminista, (a site for Latina feminists)
Online Female Statistics & Resources
- Census Bureau Home Page, (data source about the nation’s people and economy)
- Feminist Majority Foundation, (organization dedicated to women’s equality, reproductive health and non-violence)
- Fertility of American Women, (fertility of American women, 2006)
- Forrester Research, (technology and market research)
- Forrester’s Groundswell, (social technographics tool)
- Her Brand Matters, (practical information for marketers)
- KickSkirt, (marketing to women insights)
- Massachusetts General Hospital Center for Women’s Mental Health, (women’s mental health information center)
- Mooney Thinks, (marketing to women POV)
- Our Bodies, Ourselves, (Boston Women’s Health Book Collective, a non-profit public interest women’s health education, advocacy and consulting organization)
- Splash, (trends, issues)
- Trends in Marital Status of U.S. Women, (trends in marital status of US Women, 1998)
- U.S. Census Bureau Profile of Nation’s Women, (profile of nation’s women, 2001)
- Women & Men in the U.S. (PDF), (population characteristics of women and men in the US, 2002)
- Women’s Rights at Change.org, (focus on environmental and social problems including health care, education and global warming)
Parenting
- Babble, (new parents)
- Bizzie Mommy, (juggling kids/career)
- BlogHer Mommy & Family, (parenting and family)
- Blue Suit Mom, (professional moms)
- Circle of Moms, (online community for moms)
- Cool Mom Picks, (fabulous products for trendy moms)
- Deal Seeking Mom, (money saving tricks)
- Dooce, (parenting)
- Families and Work, (families and work)
- Hybrid Mom, (parenting at work)
- Lucid Marketing to Moms, (word of mouth marketing solutions to connect brands to moms)
- Mamaista, (a chic daily e-newsletter for moms)
- Minti, (pregnancy, parenting)
- Mom Advice, (frugal living tips for moms)
- Mom Dot, (parenting community for moms)
- MomBloggersClub, (online community for moms)
- MOMelettes, (tech tips for moms)
- MomLogic, (AOL’s site for moms)
- Mommy Tracked, (multi-tasking)
- MomsLikeMe, (site for local moms to meet)
- Momtrepreneur Maven, (connects entrepreneurial moms around the world)
- Motherlode, by the New York Times, (motherhood community)
- Mums Net, (news for parents by parents)
- Parents Connect, (Nickelodeon’s parental community)
- Team Sugar, (kids, work, fashion, celebrity)
- The Bloggess, (motherhood)
- The NieNie Dialogues, (burn victim raises family)
- TwitterMoms.com, (community for women who use Twitter)
- WAHM, (work-at-home Moms)
Technology
- Altitude Branding, (Social Media)
- BlogHer Tech & Internet, (tech tips for women)
- Boudica, (social news site for women)
- Chip Chick, (tech reviews for women)
- Click Newz, (Internet marketing)
- Connie Benson, (online communities)
- Geek Girl Camp, (computer and tech tips for women)
- GirlGeeks, (online community for women in technology)
- Girls in Tech, (organization for women in technology)
- Gwen Bell, (social media)
- Maggie Johnson, (technology and parenting)
- Pop Gadget, (tech reviews for women)
- She’s Geeky, (women in technology who live in the Bay Area of CA)
- Tech Mamas, (tech tips for moms)
- Women 2.0, (network for female founders of technology startups)