Crisis and Issues Management
News travels around the world in milliseconds. We help you prepare for situations that could damage your brand’s reputation so you’re always ready to respond.
MMC experts in Crisis and Issues Management are senior staff with decades of experience in health, nutrition and consumer brand marketing, mainstream and online media, public affairs and corporate reputation. We deploy interdisciplinary teams to quickly assess the situation, minimize reputation and business damage and ensure all potential stakeholders are considered and addressed. We’re with you 24/7 to help navigate the issue.
It starts with assessing risks
MMC helps you assess and prioritize potentially negative scenarios. We work with you to develop communications plans, core messages and materials and identify and train relevant spokespeople. And we set up early warning systems by monitoring media channels and building relationships with influencers – associations, online communities and independent experts – who also can be there for you if things get tough.
Getting back to business
During and after the crisis, we continue to monitor and work with you to develop strategies that restore consumer confidence and rebuild brand reputation.
MMC’s crisis experience includes product recalls, ingredient and manufacturing issues, competitive threats, emerging negative research and regulatory issues.