Creative Catalyst Group Social Media
The Creative Catalyst Group’s approach to Social Media is real time (with a serious caffeine boost). Guided by a social media pioneer who produced a breakthrough online ambassador program for moms, our Engagement Leaders run your social media properties, engaging your fans and followers in an ever evolving conversation that will spread your message.
CCG Social Media draws on insights from its proprietary Influencer Mining tool to identify the followers who are most likely to become your brand’s ambassadors. We develop ambassador programs and rich, shareable content to motivate these women to spread the word.
MMC worked with Head & Shoulders‘ ambassador Alyson Hannigan, star of How I Met Your Mother, to help women end “head-scratching” behavior. Advice from 14,000 real women and experts were submitted on the Head & Shoulders for Women Facebook Fan page and compiled into The Good Girlfriend Guide, an e-manual of girlfriend-to-girlfriend advice.
To inspire women to engage with U by Kotex*, MMC challenged consumers to give period products a makeover through the “Ban the Bland Design Challenge” led by fashion visionary Patricia Field. Not only did 15,000 women submit entries, but traffic and – notably – repeat traffic increased significantly on the U by Kotex* website.