Creative Catalyst Group Entertainment
Creative Catalyst Group Entertainment experts are the engine for Big Idea generation, integrated program development and content creation that makes your brand’s campaign take on a life of its own.
CCG’s Entertainment experts are masters at crafting compelling, authentic stories and developing Big Ideas that seamlessly weave through all marketing channels. Lead by a media veteran with 20 years experience as a Good Morning America producer and network buyer, we produce meaningful business results by connecting your brand to women’s passions through a range of services:
Talent Services
MMC has secured countless Brand Ambassadors for Consumer and Health & Well-Being clients [more] It all starts with the messenger. Through MMC’s proprietary Brand Ambassadors Model we hone in and retain the best spokesperson for your brand and your target and ensure their relevance to both consumers and media. We then maximize their earned media opportunities across all communications disciplines. |
Branded Integrations
Whoopi Goldberg tells viewers why Poise is the best solution for “the spritz” on The View. [more] Women today are savvy enough to know a paid commercial plug when they hear one. So when it comes to paid integrations, we ensure your brand’s messages have the pull-through of advertising with the authenticity of earned media. |
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Content Creation
Is it real or is it Troy? We channel our knowledge of what motivates sharing to create content that has its own viral engine. Then we accelerate and expand the conversation by engaging influencers and media to spread the news around the world. |
Experiential Events and Media Moments
Celebrity stylist and broadcast veteran Robert Verdi coached bloggers on how to produce a professional video for their blog – featuring our client’s products! [more] We create pop culture relevance for your brand through unforgettable experiences that authentically communicate your brand story. The events we create envelope consumers and media in an interactive experience that ultimately influences brand preference. |
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Partnerships & Sponsorships
MMC recommended Secret partner with bullying expert Rachel Simmons and The Girls Leadership Institute when it launched Mean Stinks. [more] Through research and decades of experience, we have the know-how to match your brand’s objectives with partners and events that amplify brand likeability and spark high-quality engagement. The kind of engagement that gets women talking on and off line. |
Talent Services
MMC has full-service Talent capabilities to cover the range of talent selection and procurement. They range from identifying, vetting and securing talent to offering strategic counsel on selecting the right spokesperson. [top]
Branded Integrations
MMC and Poise teamed up with comedian/actress Whoopi Goldberg to destigmatize light bladder leakage – or as Whoopi put it, “the spritz” – and urge women to seek treatment. We partnered with producers of The View to develop content for an integration featuring Whoopi and a women’s health expert. Whoopi’s candid and disarming approach included holding up a Poise pad and declaring, “these are not diapers; these are panty liners. That’s all you need,” which helped enable women to better understand and address the condition. [top]
Content Creation
MMC immortalized Head & Shoulders’ “mane” man, Pittsburgh Steelers Safety Troy Polamalu in wax through a partnership with Madame Tussauds. At a an event, Troy posed as his wax double, startling and amusing unsuspecting tourists. A video filmed at the scene has been seen by 1.6 million people and resulted in coverage that reached hundreds of millions more. [top]
Experiential Events and Media Moments
MMC helped online influencers produce professional quality videos at an event where celebrity stylist and broadcast veteran Robert Verdi taught them how to show their best selves on screen. The bloggers each created a segment for their websites on holiday gift suggestions featuring P&G beauty products. [top]
Partnerships & Sponsorships
MMC recommended a partnership with bullying expert Rachel Simmons and the Girls Leadership Institute (GLI) when it launched Secret Mean Stinks. Mean Stinks is a purpose-driven campaign that gives young women courage to stand up to bullying while showcasing Secret’s mission of standing against things that stink. The partnership with GLI and PACER’s National Bullying Prevention Center gave Secret and its program credibility, a larger social graph to spread the word and the resources to provide advice to girls. The result? Secret became a trusted information resource and a safe place for teens to share stories and seek support. That translated to brand loyalty that dramatically increased social network engagement. [top]
