Cannes Lions: PR Lions Awards
Last night was the first Cannes Lions award ceremony of 2010. It also marked the second year PR Lions were awarded.
Since arriving, I’ve anxiously anticipated this event and the chance to see great PR campaigns from agencies around the world. As I began sifting through the Lions short list in the morning, my excitement was tempered. I found myself asking the question many in the PR industry are now pondering: Why the low number of submissions by PR agencies?
The Cannes Lions committee noted that there was a 32% increase this year in PR entries. Yet many of the PR campaigns were submitted by non-PR agencies. Even more curious: the PR campaign that received the Grand Prix was actually submitted by an ad agency!
Check out my PRWeek blog post to hear more about the awards: http://www.prweekus.com/prweek-insider/section/1255/
Stay tuned for more insider info on Cannes Lions.
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PR Week, Cannes Lions, Marketing, MMC, PR, public relations, marketing to women, Marina Maher Communications
