A new MMC survey provides insights on how to win over a group of women we call the “Influence-Hers” – the women who exert the most influence over others. Influencer-Hers are the 12 percent of all women to whom everyday women turn most often for advice. MMC’s survey of more than 2,000 women, conducted with word-of-mouth authorities Keller Fay Group, answers questions about how this group of uber-influential women can be reached and activated to spread messages to her broad network. Check out our blog post to find out who they are, how they are influenced and what causes them to activate their extensive social network on behalf a brand.