MMC Blog - The Inside Scoop

Author Archive

Live Blog: BlogHer 2011 Welcome Address

Hi All, I’m Live-Blogging from this year’s BlogHer Welcome Address.  Keep checking-back for updates throughout the presentation.

9:43 am:  ”Speed date networking” is starting. Stay tuned to the blog for more updates and recaps from BlogHer. Leave questions in the comments and we’ll do our best to answer from the ground.

9:40 am:  Just announced: BlogHer 2012 is returning to NYC August 2 – 5, 2012. Registration open now!

9:38 am:  BlogHer’s focus on sustainability continues with the swag exchange suite, video screens to cut down signage, online only conference guide (not meant to be printed).

9:34 am:  BlogHer also has the virtual conference online. There will be video, photos, liveblogging and section transcription.

9:33 am:  If you’re not here in person, you can follow the conversation on Twitter.  Attendees will be using the #BlogHer11 hashtag.  BlogHer founders also recommend following hashtags if you are in attendance (I know I will). It’s the best way to “be in two places at once.”

9:27 am:  We love all the stats shared yearly at the welcome keynote.  Here’s another – 80% of BlogHer’s audience has made a purchase based on a recommendation on a blog.

9:25 am:  Facebook and Twitter are not threats to blogging, they are a blogger’s best friends. They serve different purposes. Women are still going blogs for the information they crave, but social networking helps community and audience build in a more real-time fashion.

9:21 am:  BlogHer Nielsen survey shows that blogs are now most valued online source for women who read them. Blogs have bridged the authority gap and now beat corporate websites and social networks.

9:18 am:  BlogHer by the numbers:  7th year of conference; 3,600 attendees; 100 sponsors

9:16 am:  Welcome begins

 

 

Last Minute BlogHer Prep

My flats are packed, my itinerary is printed and I’m totally psyched to meet and see so many of the bloggers and editors I work with every day at this weekend’s 2011 BlogHer conference in San Diego, CA.

As I review my mental checklist of things I need to do before boarding the plane, I thought it would be helpful to share some last minute prep tips with other conference goers.

  • Don’t forget to pack your business cards…a lot of them!  I made this rookie mistake at my first BlogHer Business conference. Luckily it was in NYC and my colleagues messengered a box of cards to the hotel.  Networking is probably the biggest benefit of these conferences and business cards (I’ve even see business card bookmarks) are the easiest way to info exchange.
  • Download the new BlogHer ’11 App for iPad/iPhone, Android and Blackberry. What could be easier than conference information right at your fingertips while you’re on the go?  ShePosts has a great write-up of the app that does everything from hosting the conference map to scheduling what sessions you’d like to attend. My favorite part of the app is the ability to tweet right in the app with the hashtag automatically included.
  • Organize your Twitter profile for easy conference connecting and be sure you’re following the people you’re hoping to meet.  I even created a Twitter list to track all the bloggers attending the conference.  Another tip is to follow BlogHer’s new conference handle — BlogHerEvents.  This way you can stay on top of the latest and greatest conference updates directly from the BlogHer founders.
  • One of the hardest things about attending a conference so focused on technology is determining which gadgets you should pack.  Do you really need your Blackberry, iPad, laptop, flipcam, iPod, digital camera, etc.?  Multi-tasking items are always my favorite.  I’ll be packing a laptop, a camera that also takes video and my Blackberry.  When you’re dealing with electronic devices, you’ve also got to be mindful of their corresponding chargers.  Be sure to charge all your items in advance and pack chargers with you for any necessary charging throughout your trip. The only thing worse than forgetting your camera at home is forgetting your chargers.

And now for a quick plug – if you, too, are on your way to BlogHer, be sure to check out booth #501 to learn more about Pfizer Consumer Healthcare (one of MMC’s clients). We’ll be there with fun, interactive and educational activities to make your BlogHer experience memorable.

Tweet me @samarafinn if you’d like to meet up in San Diego.  Safe travels!

 

 

Best Websites for Women

Image courtesy of SheKnows.com

As experts in marketing to women, we make it a priority to keep our fingers on the pulse of top online destinations.  Where our target audiences consume news and lifestyle information, online and offline, is always top of mind.  So when Forbes recently announced its second annual Top 100 Websites for Women, we were excited to take a peek and see how last year’s sites matched up to this year’s recommendations.

While we were happy to see many of our favorite sites on the list, such as CafeMom, Divine Caroline, PopSugar, SheKnows and Style.com, we couldn’t help but notice a few online content creators that we felt may have been overlooked.

Here’s our abbreviated list of websites that we think Forbes should keep on its radar for consideration next year. Thanks to our colleagues and friends on Twitter for sharing their top reads with us.

  • Mom Generations – A “hip” destination for moms that we love, because it includes content from the perspective of a dynamic mother/daughter(s) team.  We’re doubly excited for Audrey’s upcoming book release, “The Digital Mom Handbook,” co-written by Colleen Padilla.
  • Latina on a Mission – She’s one of the top Hispanic female parenting influencers on the web and recently served as one of Merck’s Go Red for Women Ambassadors. In general, we felt Forbes left off the multi-cultural niche from their list. While we’re on the topic, Afrobella is another site we love to read but wasn’t included.
  • Hello Giggles – We can’t get enough of this site described as “the ultimate entertainment destination for smart, independent and creative females.”  It doesn’t hurt that one of its founders is actress/musician Zooey Deschanel.
  • Kaboodle – A social shopping community where a combination of editors and readers share and discuss the latest products spanning fashion, beauty and home.
  • myGloss – This lifestyle site boasts nine niche categories of smart, practical content which includes parenting, food, environment, fashion/beauty, entertainment, technology, health/fitness and pets.
  • ModernMom – Brooke Burke-backed ModernMom is an online magazine providing rich information related to all areas of a mom’s busy life.
  • Refinery29 – You can totally argue that this outlet reaches men as well, and we’ll agree that it does, but with the bulk of beauty, fashion and female-focused trend information, this site definitely skews toward female consumers.

We were also surprised to see a few of our beloved sites who were included in last year’s list not featured this year (Betty Confidential, Glam, SheFinds/MomFinds).  We’ll be pulling for them when next year’s list comes out!

Who do you feel should have made the list?

Meet the Media: Amy Hendel of HealthGal

The next installment of MMC’s Meet the Media interview series spotlights the HealthGal, Amy Hendel. In addition to her Weekly Health Pearl e-newsletter, Amy is a medical and lifestyle reporter, columnist, author and health host who focuses her recommendations on a unique blend of nutrition, fitness and psychology. She holds a Masters Level R-PA (Registered Physician Assistant) degree and is also certified in nutrition and exercise.

In our latest interview with Amy, we learned how she evaluates the health claims behind nutritious foods as well as the latest diet trends.  Her insights from both the health and media spheres shed interesting light on the world of wellbeing and how women are currently consuming health-related news and sharing their learnings at home.

What gave you the idea to start HealthGal and the Weekly Health Pearl?

It was actually my young teen son who came up with the name, saying that I am a really healthy person, who practices what I preach to others so the slang format HealthGal that he suggested seemed a perfect fit.  I definitely realized years ago that simply offering one tip on a regular basis that people could use to embrace healthier lifestyle habits was a great way to connect with them.  So just “one easy change a week” was what ultimately evolved and became the Weekly Health Pearl.

Are there any health trends that you’re sick of hearing about?

I wish people would realize that if it’s such a great diet as in the “next greatest diet plan” – everyone would do it and would be able to not only achieve weight loss but sustain the weight loss.  Why you carry extra weight is often a combination of genetics, aging, hormones, emotional eating and entrenched habits that are hard to change – conquering all those issues requires more than just the next “great weight loss plan.”

What topics still excite you?

The concepts of wellness and prevention really excite me because it means the person takes charge of their health.  I can lecture the average person till I’m blue in the face but until they want to take charge of their health (or the health patterns of their family) what I’m preaching is pretty useless.  When I get a consumer or patient excited about small changes they can make to improve their health and quality of life and prevent or delay disease – and they actually see the payoff – there’s nothing like that feeling as a health professional!!

When evaluating a new “healthy” or “good for you” product, how do you determine whether or not that product lives up to its claims?

My “line in the sand” is double blind clinical trials that demonstrate the claims being made.  So for example, if a company is putting “high fiber” on a label and then making health claims, I want to see the actual data that supports the specific type of fiber, in the specific amounts and have it correlated to scientific data that concludes there are health benefits from consuming the food product.

Do you think people/women are looking more proactively for health information than they ever have before? If so, why?

Well, if you look at TV programming which often mirrors consumers’ interest patterns, then it’s obvious that there is more health programming than ever.  The Doctors, Dr. Oz, specials by Dr. Sanjay Gupta and even OWN’s new programs that involve health experts are all getting good ratings and reviews.  I do think mother’s are finally realizing that like charity, health begins in the home and the troubling statistics of obesity, diabetes type 2 and other health concerns in their kids and teens has been a wakeup call.  The Boomers who want to live healthy and not age quickly and have good quality of life are also driving the desire to have more health information readily available to they can enter their senior years actively engaged in enjoying those last decades.

Where do you see the best health reporting?

Tough question.  WebMD used to be one of my recommendations to consumers for health information but the dramatic increase in advertising, especially embedded advertising has made me scale back on sending consumers and patients to that site.  I like to think that the segments I’ve done for HealthiNation.com are pretty objective in terms of nutrition recommendations and the blogs I write for healthcentral.com are also based on extensive research.  If I had to choose internet sites – I would go directly to .gov for health information and I do think Dr. Gupta and some local news stations that use doctors are doing a good job of offering solid health recommendations and coverage of breaking health news.

Who is your dream interviewee?

High profile person would be the President because I would love to hear his perspective on exercise and smoking and how he was able, while working the toughest job in the nation to quit smoking.  I don’t think people get how hard that is.  Second “less high profile” would be the oldest person(s) currently living on earth so I could really find out with my own questioning what they feel contributed to their longevity.

Why do you think certain women’s health topics are still taboo?  What women’s health issue do you really want to get out of the closet?

I still think women feel uncomfortable sharing invasive anti-aging therapies they’ve used and my attitude is that if you are living a healthy lifestyle and want to look as good as you feel – own it and be OK with sharing it.  No one should be critical of that philosophy (within reason).

I think many women suffer with painful sex after menopause and it is the “big secret” that needs to be shared.

I think I am also somewhat blunt – and I don’t think women are currently living the best lives they can – so I’d like to combine some empathy and bluntness and get women exercising more, choosing foods that support better health and certainly realizing that aging is probably the biggest explanation for weight gain – so they need to work even harder to “work their lifestyle choices” and spend less time in denial.

 

Social Media Week — 10 Tips for Social Listening

MMC had the opportunity to attend another Social Media Week session this morning focused on Social Listening Done Right with executives from Pepsi, JWT, Radian 6 and Buddy Media.

This session was 100% geared towards marketers listening to conversations online about their company or brands.  Here are 10 quick tips for successful social media listening.

1)    Don’t wait until you have a large “following” to start social listening; start from day 1

2)    Become an expert at separating insights from noise

3)    Human interaction is key when filtering out volume – no algorithm or tool can pull insights with 100% accuracy

4)    Most comments and conversation will only make sense in the context of other company and brand information

5)    When a conversation topic arises, first answer the who, what, when, where why….then determine a response recommendation

6)    Companies are doing a great job of listening to the conversations online about their brand, but marketers must seize the opportunity to listen, respond and act upon pop culture conversations

7)    While it’s tempting to use Twitter as a focus group, you still need to have real life conversations with your target audience; Twitter is not an accurate population sample

8)    Keep in mind that ‘normal’ people don’t leave footprints in Social Media, the people with strong opinions and feelings do

9)    Don’t respond to any angry tweet about your brand unless you can do something about it

10)  No one person has every skill needed to make a decision when an issue arises online – it’s important to bring in brand directors, digital folks and your PR team

Social Media Week – Tweet Like the Stars

Earlier today I attended a Social Media Week session titled “Tweet Like the Stars: Celebrities Using Social Media to Successfully Build Their Brands.”   Panelists Bonnie Fuller (HollywoodLife.com), Rob Shuter (AOL PopEater), Eloise Parker (OK! Magazine) and Mike Hess (Celebuzz) led a lively discussion surrounding celebrities on Twitter.

What can you learn from celebrities on how to manage your own personal or corporate online presence on Twitter?  A lot.  I’ve boiled it down from a marketer’s point-of-view to three tips:

  • Think Smart: One-click publishing makes it far too easy to fall into the frustration trap.  Be smart about how you use your online voice and be careful not to publish too soon words of frustration (or criticism) that you aren’t able to take back. Humor works wonders for attracting additional followers, but be careful not to offend.

  • Create Deep-Seeded Relationships: Ongoing engagement with your followers in the form of @replies, RTs and lively discussion will create valuable, deep-seeded relationships with your community.  Once those relationships are formed and maintained, your audience will stick with you through the good, the bad and the promotional!  A word of caution, for every branded, promotional tweet, ensure there are at least 4 personal, “real-life” tweets.

  • Be A Giver: Don’t make Twitter about you.  Make it about what your audience wants.  Create a well thought out plan that outlines what you (as a person or company) can provide to your followers.

PS – One fun fact I can’t help but share…did you know the Academy Award nominees’ moms will be tweeting about their nominated children during the Oscars pre-show? Check out the full story on Deadline.  I can’t wait to hear what the “mominees” have to say!

Meet The Media: Erika Valente, The Makeup Bag

Welcome to the first edition of MMC’s Meet-the-Media series!  On a monthly basis, we will feature interviews with various contacts in the media to shed light on their industry thoughts and what makes them tick.

First up, we have Erika Valente from The Makeup Bag.  We’ve been working with Erika for years and were thrilled when she stopped by the office recently.  In fact, working with Erika back in 2008 we were able to show first-hand the influence of online editors in traditional media when Erika’s experience with Clairol Perfect 10 was part of an Elle Magazine feature.

Here are the questions we asked Erika:

Q1: What’s your favorite thing about writing about beauty?

I really love Makeup Bag. We’ve been through a lot together! Haha. I started Makeup Bag nearly 5 years ago and it’s been such a fun journey. I love connecting with other women that are as obsessed with beauty products as I am.

Q2: What categories, types of products, trends, etc. are you sick of?
My biggest fear is testing new skin care products from up-and-coming brands. I’ve had a few incidents where I’ve broken out in a rash from products so my new rule is: If the label falls off in the shower, I’m not testing it!

Q3: What still excites you?

EVERYTHING! I love knowing about what is launching, what innovations brands are coming up with and what tried and true products consumers are still obsessing over.

Q4: What do you think drives consumers, or your readers in particular, to purchase?
Everyone wants results. If something works, people will buy it. The biggest challenge for women is finding what works for them. This is what is so great about blogs; we can share our personal experiences with products that readers can really trust. I have straight, fine hair so if I’m raving about a new volumizer that really gives my hair body, there’s a good chance it will work on your fine hair, too.

Q5: What’s the best beauty advice you have given your three daughters?

I give them advice all the time, but they rarely listen to me! Ha. I am constantly reminding them to wear sunblock, and they know that tanning beds are strictly forbidden. I think more than anything, they follow my example by lead. They never go to bed without washing their faces and they keep their cuticles moisturized, just like me!

Q6: How did your beauty routine change with your move to Hawaii?

The move to Hawaii changed everything about my life! All of a sudden my life became consumed with our two restaurants where I do everything from payroll to waiting tables. It’s been an amazing learning experience but having your own business means non-stop work. Mostly my beauty routine had to adjust to the climate change. Hawaii is very humid and warm, so it’s lots of sunblock, light moisturizers and waterproof eyeliner.

Thanks, Erika, for taking the time to speak with us.  Be sure to follow MakeupBag on Twitter!

Categories

Archives

Blogs we Follow