Clairol Natural Instincts has announced that celebrity chef and brunette beauty Giada De Laurentiis is the brand’s newest celebrity ambassador. This past Friday, Giada took to Twitter to officially announce her partnership live from the advertising shoot with a behind-the-scenes photo, tweeting: “the news I’ve been dye-ing to tell you?… I’m the new @ClairolColor #NaturalInstincts spokesperson! So excited! #spon.”
MMC helped Giada share the news with an exclusive People Style Watch interview. @StyleWatchMag retweeted Giada’s announcement tweet on Friday.with Giada. MMC also worked with the blog She Knows for an exclusive with Giada.
Be sure to check out @ClairolColor for a behind-the-scenes peek into the shoot! Giada’s new Clairol Natural Instincts ad is scheduled to debut in July.
Photo Credit: Twitter
Today Twitter celebrates its sixth birthday. In those six years, Twitter has grown to over 500 million users and facilitated 140-character conversations big and small. Whether announcing breaking news, relaying the everyday musings of celebrities or mobilizing thousands of people as it did in the Arab Spring uprisings, Twitter is changing the way people all over the world communicate. To celebrate the occasion, we asked MMCers why Twitter is important to them. Here are their responses:
Twitter is my go-to source for news whether it’s hard news (it’s where I first heard about the earthquake in Haiti and the tsunami in Japan), the latest sports information or celebrity gossip. @alexacoughlin
Twitter is one of the fastest outlets to deliver easy-to-digest news bits. @__ying
Twitter gives me the opportunity to build deeper relationships with important online media by allowing me to connect in real time on a personal level. @samarafinn
Twitter is the fastest and easiest way to interact with brands when you’re looking for a quick response. @debragaynor
Twitter is one of the quickest and most effective ways to recruit: it also demonstrates how social media savvy a potential candidate is! @JuliaMConway & @katelizdee
Twitter is real people, sharing news the instant it happens. @sarahatwork
I log on to Twitter for beauty news first thing every morning so I can update my team and/or client on the latest trends, industry events, etc. @ktully26
Twitter is a great tool for that inside scoop to the lives of our influencers, team members and clients. We get to know their personalities in a way that you never could before! @liss0224
Twitter is a constant source of education about social media. @kristandietz
Reading a Twitter feed is like being a fly on the wall for the world’s conversation. Whether watching award shows or gathering breaking news details, I can always turn to Twitter for the latest, unfiltered commentary. @ErikaZayas
Twitter is solely responsible for my first EVER internship, and for that I’m forever grateful! @JennaGlynn
Photos courtesy of Getty Images
COVERGIRLs Sofia Vergara and Paula Patton attended last night’s Vanity Fair Oscar Party, which was brimming with Hollywood’s finest. COVERGIRL and MMC partnered with makeup artists Kayleen McAdams and Fiona Stiles to get the scoop on how they created the flawless faces and pretty pink lips for Sofia and Paula, which we shared with top online beauty and entertainment media. Here’s just a sample of the coverage: Bella Sugar, Hollywood Life, Ebony and Beauty Logic.