Each year, the Allure “Best of Beauty” Awards highlight the “best” products of the year in a variety of different areas, including skin care, eyes and breakthroughs. Today, Allure Magazine’s October 2011 issue hit newsstands with some exciting news: Fibrocell Science’s LAVIV® – the first and only personalized cell therapy approved by the FDA for aesthetic use, was named one of Allure’s 2011 “Best of Beauty” Breakthroughs!
LAVIV was approved by the FDA on June 22, 2011 for the improvement of the appearance of moderate to severe nasolabial fold wrinkles (smile lines) in adults. The patented technology behind LAVIV is an advanced process that extracts and multiplies a specific kind of a person’s skin cells (fibroblasts) to create LAVIV, which is then injected into the patient to improve the appearance of smile lines. Each person’s formulation of LAVIV is unique because it is made from their own cells. LAVIV’s innovative process provides gradual and natural-looking results.
Other MMC “Best of Beauty” winners included CoverGirl’s Intense ShadowBlast Primer + Rich Shadow in Brown Bling in the make-up category and Aussie Heat’s 3 Minute Miracle Moist Deeeep Conditioner in the hair category.
Check out all of Allure’s “Best of Beauty” winners, including LAVIV, here.
Yesterday kicked off Spring 2012 New York Fashion Week. This year, Clairol and COVERGIRL worked together to create the runway beauty trends that will define the season.
Clairol Perfect 10 brought high gloss color to the runways of Catherine Malandrino and Naeem Khan. To prep for Catherine’s show, Clairol Color Director Marie Robinson colored models’ hair with Perfect 10 at her salon and backstage to ensure each model was runway-ready. To ignite excitement with online influencers prior to Catherine’s show, MMC’s Clairol team invited six, including writers from Yahoo! Shine, Glam.com, AOL StyleList and Allure, to an exclusive styling session, where they selected an item from Catherine Malandrino new collection to wear to her show.
For an additional peek behind-the-scenes, take a look through a series of video vignettes to see how these designers are bringing beautiful hair color to Fashion Week. For more live, backstage action, follow Clairol on Twitter @ ClairolColor, and continue to follow along as Clairol Perfect 10 readies the models for Naeem Khan’s show on September 15!
COVERGIRL also sponsored the Catherine Malandrino show, which featured a beauty look by celebrity makeup artist Ashunta Sheriff. Ashunta used a COVERGIRL favorite – LipPerfection lipcolor – to create a bold, powerful look defined by a deep, plum lip. Five bloggers partnered with COVERGIRL to embark on a Fashion Week LipPerfection Challenge – set to test the claim that LipPerfection provides stunning color now and smoother lips in seven days.
Follow along on their journey all Fashion Week long!
Glam Betty Confidential My Gloss
StyleIT Beautiful Makeup Search
In addition, COVERGIRL and Clairol invited consumers to meet Ashunta and Marie to enjoy complimentary beauty consultations at Catherine Malandrino’s Fashion’s Night Out event after the show, which was a big hit!!
Worldcom Public Relations Group, the world’s leading partnership of independently owned public relations counseling firms, announced it has adopted the Barcelona Declaration of Measurement Principles as guidelines for performance metrics. MMC is an active partner of Worldcom.
The Barcelona Principles were formally published at the second annual European Summit on Measurement and have since been endorsed by the Global Alliance, the Institute for Public Relations, the International Association for Measurement and Evaluation of Communication (AMEC), the International Communications Consultancy Organization (ICCO) and the Public Relations Society of America (PRSA). The seven principles present a standardized set of metrics that support qualitative and quantitative measurement to define meaningful PR measurement for the industry. Worldcom Group is the first global marketing and communications business group to formally adopt these principles for active use by its partners. Read more here.
August 1, 2011
Today, Caltrate® announced a partnership with Dana Delany, a multi-award winning American film, stage and television actress and lead star in ABC drama series, Body of Proof to celebrate women and their amazing contributions in Caltrate’s “Women Move the World” initiative. As part of the celebration, Caltrate® has also become a national sponsor of the Susan G. Komen Race for the Cure in a partnership through March 2012. As a woman who moves the world physically and emotionally, Dana is inviting women to share their own inspiring stories at Facebook.com/Caltrate. The winner will have a chance to appear in next year’s Caltrate® advertising campaign. In addition, Race for the Cure attendees can stop by the Caltrate® booth at local races to share their stories and read other women’s stories.
Be sure to check out Dana Delany talking about how she moves the world on The View at http://theview.abc.go.com/
Caltrate® is the #1 selling brand of calcium and vitamin D supplements. For proper calcium absorption, calcium should be taken in conjunction with vitamin D.
Light Bladder Leakage (LBL) is a topic that most women associate with stigma, shame and an admission of growing old. But after last night’s episode of Keeping Up with the Kardashians, perhaps a few more women will be willing to address a condition that affects 1 in 3 women.
Kris, a spokesperson for MMC client Poise pads, was featured this year in a Poise campaign as Rosie the Riveter, an American cultural icon who represents millions of women who also may have dealt with life’s little leaks but didn’t let that hold them back from doing great things.
Sunday’s episode of KUWTK showed how the benefits of working with a spokesperson who embraces a topic can pay off. Although Poise did not sponsor the show, much of the episode focused on how Kris, the business-savvy mom of the famous Kardashian sisters, embraced her condition by turning it into a business opportunity. After being teased by her daughters about LBL as she experienced its multiple triggers – jumping, laughing and hugging, Kris negotiated her relationship with Poise (referred to as a pad for “light leakage.”) The final scenes included a clip from Kris’ Rosie the Riveter video shoot.
The episode was watched by over 750,000 people and in true Kardashian fashion put LBL back in the headlines in online media including The Hollywood Gossip, Hollywood life and Cafemom The Stir.
Check out a clip from last night’s episode here.
Marina Maher was quoted in the Council of PR firms blog on developing successful communication programs for “unmentionable” topics. According to the Council, their blog was inspired by Marina’s blog post on “Breaking Barriers in Marketing to Women” after Poise and Kotex won the Silver Anvil Award of Excellence. You can read the blog here.
And check out the video of MMC’s EVP Susan Bean, who was interviewed by Doug Simon of D S Simon productions on our Influence-Her survey and the implications for PR and marketing professionals in reaching the elusive female consumer.
MMC client Fibrocell Science, Inc., a cell therapy company focused on the development of autologous (personalized) cell therapies for aesthetic, medical and scientific applications, received approval from the Food and Drug Administration late yesterday for laVív® (azficel-T). laVív is the first and only personalized aesthetic cell therapy approved by the FDA that uses a patient’s own collagen-making cells (fibroblasts) to improve appearance of moderate to severe nasolabial fold wrinkles (smile lines) in adults.
“laVív is likely to appeal to patients who want to take a very new approach to treating wrinkles,” said Dr. Stacy Smith, Associate Clinical Professor in the Division of Dermatology at the University of California, San Diego, and investigator for the laVív clinical trials. “By injecting tens of millions of the person’s own fibroblasts, patients now have the option to help smooth smile lines by adding cells to replace those that may have been lost through the aging process.” laVív will soon be available through trained clinical investigators in select metropolitan areas.
Check out some of the early coverage on CBS TV in Philadelphia: http://philadelphia.cbslocal.com/category/watch-listen/video-on-demand/?autoStart=true&topVideoCatNo=default&clipId=5979576
