A report from your Domestic Diva:
Each day in PR is something special. Every morning when the subway doors open and I leap off to 51st street, I know I am going to waltz into a day full of surprises and excitement. However, some days truly set themselves apart from others especially when you are given the opportunity to work on a revolutionary, new product launch. April 28, 2009 was one of those days for me.
This was the day that my team finally broke the news about The Dial Corporation’s newest “personality” in the laundry category. I say “personality” because it can do just about everything for you except fold your clothes. With this product, you can now throw away your heavy bottles and give up those messy spills. In one small sheet you get detergent, softener and anti-static. We joke that even Rosie from “The Jetsons” would be jealous. After much anticipation and planning, we broke the news about Purex Complete 3-in-1 Laundry Sheets with a business story in The Wall Street Journal.
You know it’s hard for a PR girl to keep a secret and after a year plus of planning, we were thrilled that the news was finally out. This meant we were able to run to all our favorite contacts in the business media and blogosphere to share the news about this innovative, new laundry wonder.
Going home from work that day, I knew April 28 had been special. During my first internship, I remember calling The Wall Street Journal to pitch a story and was told “it just doesn’t work that way.” Being from Louisiana, this exceptional business giant of a newspaper had me thinking “whew, these northerners are gonna be tough.” That was close to three years ago and it’s hard to believe how things have changed.
In working with our media department and closely with my team, I’ve been given countless opportunities to grow and learn about “what does work.” With a team of dynamite ladies and a desk next to several fearless women, I’m reminded no goal is too big. With southern flair, I’ve taken on New York and worked on what I’m sure will be one of the most exciting launches of my career.
Check out my favorite new product Purex Complete 3-in-1 Laundry Sheets on shelves tomorrow!
