ARNOLD AND OROWEAT SANDWICH SLIM DOWN EVENT
Two weeks ago, MMC hosted an NYC editor event for Arnold and Oroweat Breads to launch a new sliced bread, Health-full, and help reenergize Sandwich Thins. Food Network Chef Claire Robinson, host of “Five Ingredient Fix,” and Registered Dietitian Christine Palumbo hosted the Arnold and Oroweat Sandwich Slim Down, giving 22 editors, producers and social media influencers a taste of our products.
The Glass Houses raw space was transformed into a Nantucket cabana, complete with oversized white couches and chic beach accents, to reflect that this summer, you can still have your bread and eat it too. We added a test kitchen with stainless steel chefs’ tables to give media an area to actually work with the products. Christine spoke to the nutritional benefits of both Health-full and Sandwich Thins, highlighting current food and wellness trends that revealed the relevancy of each. Claire demonstrated the breads’ versatility through preparing two of her signature five ingredient recipes. She then led the editors in a Five Ingredient Fix Challenge, charging them to break into teams and create their own recipes for Sandwich Thins and Health-full, based on themes pulled out of a white sand bucket. Themes like Surf vs. Turf guided the editors and helped inspire their culinary creativity. Editors departed with picnic baskets full of products, sandwiches in branded to-go containers, and a custom bikini memento to remind them that bread and bikinis really can go together!
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Arnold Breads, Arnold and Oroweat Slim Down, Sandwich Thins, Food Network, Chef Claire Robinson, Five Ingredient Fix, Christine Palumbo, Glass Houses, Marketing, MMC, PR, public relations, marketing to women, Marina Maher Communications
