Apr 8, 2016 Digital Trend Update

News of Note

Facebook Live updated it’s programming to allow users to “go live” in Facebook groups and event pages.  This upgrade will give users the opportunity to interact with the video, via live interactions replaying comments and live filters.  There will also be a dedicated portion of Facebook’s mobile app “where you can discover live video that the world is talking about” and a Facebook Live Map on desktop, which will give people in more than 60 countries the opportunity to share live video.



Julz Goddard, successful Snapchat music influencer and Founder of Vibes, released a video discussing how brands can successfully and authentically collaborate with social media stars at the Ad Age Digital Conference.  Watch the video for some helpful tips.



Twitter rolled out a new messaging function, symbolized by an envelope.  The envelope is designed to make it easier for users to direct message each other.  Instead of holding down a tweet to prompt the “Send via Direct Message” option, the envelope button sits next to the heart button in every tweet.  According to Twitter, this change will help the platform be more intuitive. “The number of people sending private messages on the app has increased 60 percent last year. It should also declutter your feed from @-tagging friends to see a tweet, similar to how Instagram added an arrow to images to share privately.”



Just for fun…

And the winner of the best branded April Fools’ joke is… Snoopavision! According to Digiday, YouTube executed the most effective April Fools’ Joke by telling users that all videos could now be viewed from the humorous perspective of Snoop Dogg.  The video went viral, garnering 22.1M views on April Fools’ Day and increasing to 33.3M views to date.