Apr 29, 2016 Digital Trend Update
News of Note
Twitter announced an upgrade to its cyber-abuse policy, which allows users to report abusive tweets directly to the platform. Users can report up to five abusive tweets at a time in order to provide Twitter with broader context and a better avenue to provide a solution. The update comes a few months after Twitter expanded it’s online abuse policy to include “abusive behavior and hateful conduct.” The option to report tweets will roll out on desktop, iOS and Android by the end of the month.
Facebook is working on a Snapchat-esque camera app to encourage photo sharing on the platform. The change showcases Facebook’s anxiety regarding the increasingly passive behavior on the network. According to WSJ, “Many users check Facbeook daily or even multiple times a day, but fewer are sharing photos, videos and status updates about their own lives. Reversing the trend is a growing priority within the company.” The increase in passive behavior comes conveniently after Facebook launched the “Reactions” feature, which seemingly sparks quantity engagement but not necessarily quality. Facebook is yet to comment regarding a launch date for the camera app.
YouTube’s iOS and Android apps are updated with a new design and algorithm to better provide content recommendations to users. Now, the “recommended videos” in the app’s home feed eliminates the majority of the text and relies on large, high-res thumbnail images to draw the user in. The visual change comes with an updated algorithm which makes the recommendation more relevant to each user by taking location, viewing history and device type into consideration. The update is solely for mobile app users at this time, though it seems likely that this change will eventually make its way to desktop.
The recent Snapchat update removed the “in-app purchase” option which required consumers to pay to replay snaps. All users will now be able to replay snaps and use animated photo filters for free after Snapchat announced that making users pay for these basic features was “lame.” The channel is yet to comment on a future plan for monetization.
Instagram is taking a step back from it’s blue-and-orange aesthetic. The platform is testing a new black and white design with the intention of helping the photos stand out by “removing any other surrounding distractions.” According to an Instagram spokesperson, the new presentation style is only available to “a small percentage of the global community.” Instagram is yet to confirm if this update will rollout worldwide.
Following Donald Trump’s controversial remarks regarding Hillary Clinton after this week’s GOP primaries, #WomanCard began trending on Twitter. In response to this trend, The Washington Post created The Woman Card, which playfully mocks the issues that are being discussed throughout the presidential election. According to the article, The Woman Card can be used to decrease limits on reproductive rights, decrease condescending comments from men and allow you to pay 11% more than men for the same products.
Beyonce vs. Rachel Roy vs. Rachel Ray? Beyonce released her newest visual album, Lemonade, over the weekend and exposed the fact that her husband, Jay-Z, cheated on her. The news of America’s musical royal family sent consumers into a violent tale spin on social media, particularly calling out Jay-Z’s rumored mistress, Rachel Roy. However, confusion regarding her name led to Rachel Ray receiving a significant amount of backlash. While Rachel Ray is yet to comment on the mistake, People.com has playfully released the celebrity chef’s top lemonade recipes for our enjoyment.
Just for fun…
Facebook posted a video encouraging users to refrain from making the platform a “political war zone” during the election. The video light-heartedly encourages users to respect the opinions of others and use the platform for news updates as opposed to “acting in ways we wouldn’t tolerate in our own children.”