Check out this article in AdAge to find out how Secret’s anti-bullying “Mean Stinks” program, an integrated program that MMC supports with public relations, found “inspiration in perspiration.” Mean Stinks encourages girls to be supportive and kind to each other. AdAge reports that within a few weeks after the program launched, 75,000 kids sent apologies to peers or posted friendly graffiti. The page drew 203,000 new fans in one day and currently has almost 347,000 fans.